Business Research Assignment on Social Media
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Added on 2020-05-11
Business Research Assignment on Social Media
Added on 2020-05-11
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Running Head: BUSINESS RESEARCHBusiness Research
BUSINESS RESEARCHIntroductionThis reflective report discusses the advantages of social media in the business. It also presentsthe disadvantages of social media in business operation. In addition, it also demonstrates theresearch methodology that will support to identify the tools and techniques to complete theresearch objectives. I increased my knowledge about the advantages and disadvantages of the social network inthe business. In addition to this, I also created my consciousness about social media. Thesocial media is computer-mediated technology that enabled the organization to share theirdata among the customers to spread the awareness regarding product and services of thecompany (Alberts, et al., 2015).I learned that social media plays an imperative role for business. There are different types ofsocial media sources that are used by the organization named Facebook, LinkedIn, Pinterest,Twitter, Instagram, Snapchat, and e-mail. At the same time, it can also be said that theunderstanding about such sources can be effective to improve my knowledge and alsosupports to make a connection with a large number of people. It will also support to make arobust relationship with people in long-run. I also gained my knowledge about project scopethat enabled me to determine the pros and cons of social media in the business. It will be alsosupportive to manage the risk in future regarding the social media (Bajdor, et al., 2014). In addition to this, I learned about the project objectives where I create my knowledge aboutthe implementation of social media in business operation. Along with this, it can also be saidthat I learned about many factors that show that the positive impact of social media on thebusiness named covers a large number of audience, less expensive, improve brand loyalty,and decline the marketing cost. I also gained my knowledge about some additional factorsdemonstrates the pros of social media such as improve the sales of the organization, increasethe ranking of the search engine, consumer engagement, simply access in the international2
BUSINESS RESEARCHmarket, customer feedback, market research about the consumers, and improved marketingopportunities (Burns, et al., 2016).At the same time, it can also be said that depth understanding about the social media can helpto imply the social media in business operation in the upcoming period. I also increased myunderstanding about disadvantages of the social media in the business operation. There aredifferent components that demonstrate that social media can negative impact on the businesssuch as social media is time intensive, copyright problems, security problems, and negativefeedback. At the same time, I also learned that lack of marketing and social tools strategy,required more resources to deal with online customers, lack of control on daily basis, leakageof confidential data, hacking, and offensive feedback (Kasemsap, 2014). In addition to this, it can also be said that knowledge regarding negative factor of socialmedia can also support to control the future risk in a systematic manner. Furthermore, it canalso be said that the social media can be an effective source to easily influence the customersand easily aware the consumer about products and services in less time and cost. Along withthis, I gained my knowledge about the research questions and hypothesis that will be requiredto accomplish research task in an appropriate manner. I increased my knowledge about thetwo types of question such as primary and secondary research questions. In addition to this, itcan also be said that the research methodology plays an imperative role to identify thesuitable tools and techniques to determine the advantages and disadvantages of social mediain a business operation (Lin-Hi, et al., 2013). Along with this, it can also be said that I learned about the both research method namedquantitative and qualitative method. The qualitative research is used to develop thetheoretical understanding of the research topic in a systematic manner. In addition to this, thequantitative research can be significant to present the numeric data in a systematic way.Along with this, it can be said that I also enhanced my knowledge about reliability and3
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