Property Portfolio Analysis of Accor Group's Swissôtel and Ibis Budget Brands

This article provides a property portfolio analysis of Accor Group's Swissôtel and Ibis Budget brands. It covers the facilities, services, room rates, revenue streams, housekeeping functions, food and beverage outlets, and other supplementary services of these brands. The article concludes that Accor Group tries to provide all types of facilities to satisfy its guests and build relations with them.

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Table of Contents
Introduction:...............................................................................................................................2
Property Portfolio Analysis of the upper scale Accor brand (Swissôtel Hotels and Resorts):. .2
Property Portfolio Analysis of the budget scale Accor brand (Ibis Budget):............................5
Conclusion:................................................................................................................................7
Reference....................................................................................................................................9

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Accor Group of Hotels:
Introduction:
Accor Group of hotels is far more than a global leader with about 2500000 experts in
hospitality with the same passion who takes the care of millions of the guests around the
world. The Accor group headquarter is located in Paris. Among different ranges of hotels this
statement will consist of the discussion on the Property portfolio analysis of the upper scale
Accor brand. In this category, the discussion will be of Swissôtel Hotels and Resorts. And the
other category is the Property Portfolio analysis of the budget scale Accor brand. The
selected name in this category is the Ibis Budget (Masa’deh et al. 2017).

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Property Portfolio Analysis of the upper scale Accor brand (Swissôtel Hotels and
Resorts):
Swissôtel Hotels and Resorts, merely known as Swissôtel originated in the year 1981 as a
joint project amid the Nestlé groups and Swissair whose headquarters is located in Zurich in
Switzerland.
 Provided Facilities: The hotel consists of 147 modern guest rooms, together with 10
suites accompanied with big terraces including fashionable open-air Jacuzzi. Then
comes the Swiss Executive Club lounge with executive meeting room and high-speed
internet that is highly creative and energetic along with two meeting rooms and the
business centre to fulfil business demands. For event, planning there is the ballroom
that can accommodate over 1000 guests. Then are the exclusive restaurants
accompanied with bars, claims of live-action kitchen and authentic Swiss food.
Swissotel also offers a fully fortified gym and an infinity pool. As well as they also
provide spa services (Podgórski 2015). Services available: The services that are provided by the hotel globally are the –
a)Check in and Check out service,
b) Bell Staff,
c) Concierge services,
d) Elevators,
e) Currency Exchange,
f) Gift Shop,
g) Housekeeping and laundry services,
h) Internet Access,
i) Mini Fridges,
j) Parking,

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k) Pet Policy,
l) Postal services,
m) Tax information,
n) Safe deposit boxes,
o) Room service,
p) Swissotel kids room,
q)Wheelchair Accessibility and
r)Transportation services. Room rates: There are three categories of rooms in this hotel. Those are categorized
as a) Swiss Business Advantage Rooms – The room rate for this category is
131.81AUD.
b) Swiss Business Executive Club Room- The room rent for this category is 343.33
AUD.
c) Panorama Room- the room rate for this category is also 264.08 AUD
Then are the suites:
a) Executive Suite- 914.13AUD
b) Residential Suite-914.13AUD
c) Presidential Suite- 264.08 AUD
d) Penthouse Suite-914.13 AUD
e) Corner Suite- 467.22 AUD
Then is the executive lounge that is known as the Executive Club Lounge
 Revenue Streams: The Swissotel annual revenue is of $4.4M. The loyalty members
are counted worldwide. Swissôtel archives a little but reputable level of consciousness
despite its restricted network. Linked to plentiful superior heritage titans, Swissôtel is
careworn to arise as a powerfully treasured brand universally (Ramanathan et al.

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2016). However, in USA and China the image is optimistic and appreciated more
fashionable, more vacation, friendlier, with a standard level that agrees the brand to
acquire a maximum apparent price best within these two countries. It strengthens its
real emotional peg that is the food and beverage and guarantee each hotel. Overall,
carrying excellence and productivity, and honestly caring for peoples, is evidently
alleged by the regular guests. Swissôtel is expert on global sustainability ethics. Thus,
business with Swissotel is not a bad idea.
 Housekeeping functions: Outstanding housekeeping is vital for the hospitality
industry though; the effort is generally measured routinely. Collecting garbage and
empty litterbins change the sheets and making the beds is the primary work of the
housekeeping department on everyday basis. Swissôtel is maintaining an exclusive
housekeeping service to their guests. The housekeeping services are always available
along with the laundry service.
 Food and Beverage outlets: The award-winning restaurants and bars of Swissotel
Hotels & Resorts are places of entertaining everywhere in the world. Coffee Shops are
open for 24 hours all day, contributing international and local specialisms with open
air and indoor seating (Yang et al. 2017). Restaurant specialises in widespread
assortment from traditional and fashionable cooking. Lounges with finger foods and
cocktails. Bar that magnets guests for advanced drinks and hip indentation of
renowned DJs.
 Other Supplementary Services: The order taking method is polite, fast, and accurate
so that guests do not waste time and tolerate needless mental or physical energy.
Billing these days are computerized to exploit on the possible for production
enhancements. Payments other than transfers of checks and cash, debit and credit
cards are accepted. Other replacements comprise prepaid tickets, vouchers, tokens and

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coupons. Swissotel arranges breakfast within the room which is included with the
room rent, kids room are also arranged (Aissa and Goaied 2016).
Property Portfolio Analysis of the budget scale Accor brand (Ibis Budget):
Ibis budget is one of the budget hotel of the Accor group of having total 588 hotels in the
network possessing 58,096 rooms within 19 countries.
 Provided Facilities: The Ibis budget is a 2star hotel with rooms fitted with climate
control. It also provides Wi-fi services to its inhouse guests and TV with satellite
channels. For food guests does not have to search anywhere as it consists of restaurant
along with coffee shops where guests can select from tea and coffees. It also provides
a lounge for the guest. The total hotel is a no smoking zone. For relaxation, there is
spa services available for the guests (Zhang et al. 2015). There are also conference
halls to arrange meetings and conferences. The hotel also provides 24-hour room
service. The hotels also provide steam baths and massages for relaxation. As today,
people have become very much conscious about fitness, so the hotel arranges for
fitness gym centres also.
 Services Available: The excellent services that are provided by this budget hotels are-
a) 24hour reception,
b) Paid Parking,
c) Facilities and rooms for disabled and Pets allowed,
d) Non-smoking rooms,
e) Lift,
f) Safe deposit box
g) Wi-Fi,
h) Currency Exchange,

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i) Bicycle storage,
j) Wheel chair access,
k) Vending machines,
l) Air conditioning in Public areas,
m) Mobile phone network. These are the various services that are provided by a
budget hotel which is also pocket savvy.
 Room Rates: Ibis Budget hotels does not provide several types of rooms. As it is a
budget hotel, thus it provides only one type of room that appears pocket savvy for the
customers. The room rate varies from 19.38 AUD to 96.89AUD.
 Revenue Streams: One major factor of the revenue of the Ibis Budget is that most of
the hotels are located near to the airport with all types of modern facilities. Starting
from America Ibis has strings all over the world. America consist of 40 hotel chains
which comprises of 7891 rooms, France consisting of 336 hotel chain comprises of
total 26,164 rooms, northern, central and middle Europe consists of 173 hotels which
comprises of 19,283 rooms, Middle East and Africa consists of 4 hotels accompanied
with 484 rooms, Asia Pacific region consisting of 35 hotels comprising of 4274
rooms. More hotels are expanding in the Europe, Australia, Indonesia, Brazil,
Mexico, Peru etc.
 Housekeeping Functions: Housekeeping actions are mandatory in the hotel industry,
strict cleanliness is the standard expected, the room garbage and the waste bins are
cleaned every morning on every day basis. The housekeeping department also makes
beds. Thus, by looking all these factors the Ibis budget maintains a good standard in
housekeeping (Kim et al. 2015).
 Food and Beverage: Restaurants with air condition are provided in this hotel. A wide
range of buffet spread is served in this hotel. Again, there is a 24-hour coffee shop and

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bars also. Pubs are also in Ibis budget. Thus, it can be said kind of food facilities in
such a cheap hotel chain.
 Other Supplementary Services: The hotel also has some supplementary services like
Room service, Dry Cleaning, Fax or Photocopying, Laundry and Conference room.
The rooms also possess baby cot and playground along with it (Oukil et al. 2016).
Conclusion:
Thus, Accor Group of Hotels is the largest group of hotels in Europe. Accor Hotels
Group comprises of total 2,40,000 employees in 4,100 hotels in 95 countries. It is concluded
that the Accor group tries to provide all types of facilities both in cheap way and in luxury
ways to satisfy its guests and build relation with them.

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