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According to the above article CRM refers to all strategies,

   

Added on  2021-05-26

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1.According to the above article CRMrefers to all strategies, techniques, tools, and technologies used by the 3 companies for developing, retaining and acquiring customers.CRM software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. The software gathers customerdata from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info and even purchasing behavior patterns.2.Apple strategy - When you take your first Apple product home, you’re asked to create an Apple ID –a unique profilethat syncs across all Apple devices you own. This ID allows Apple to remember your purchases with the Apple Store, and provide personalised recommendations for music and films. You can even share content and cloud storage with other members of your family, and monitor your kids’ purchases.For Apple, it’s a self-renewing, seemingly limitless data set,allowing it to constantly tailor its services and re-engage customers with handpicked deals, discounts, and products.Not only is this targeted marketing done effectively, but it alsoengenders a sense of loyalty and familiarity with Apple’s brand and ethos.Tesco strategy-Tesco, being one of the largest retailers in the world, is credited with successful customer retentionideas which have driven the UK supermarket industry to revolutionise the way people have shopped. The Tesco club-card is one popular customer retention strategy. Tesco cardholders are offered tons of benefits, including
According to the above article CRM refers to all strategies,_1

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