This presentation discusses Tesco's marketing strategy to increase customer loyalty and attract new ones through loyalty schemes, value for customers, and healthy eating initiatives. Tesco's club card scheme makes up 95% of its promotional sales, and the company focuses on keeping existing customers while attracting new ones. Tesco also uses incentives like offers, rewards, and gift cards to maintain customer loyalty. The presentation cites academic research on loyalty program dynamics and the effects of pride and happiness on loyalty programs.

Learn about Tesco's unique marketing strategy to increase customer loyalty and attract new ones through loyalty schemes, value for customers, and healthy eating initiatives.

Tesco's Marketing Strategy for Customer Loyalty

Marketing

Marketing Mix of Tesco: Doc

BUSINESS STUDIES 2 Business Studies Relationship Marketing Tesco Introduction 2 Overview of Tesco 2 Task 1 2 P1 Development of Relationship Marketing in Tesco 2 Benefits of Relationship Marketing to Tesco 3 Benefits Relationship Marketing to Customers 3 P2 Relationship Marketing 4 Ladder of Customer loyalty 4 M1 Aim and Objective of Tesco 5 Strategies of Relationship marketing 6 D1 Contribution of Relationship Marketing 6 Task 2 7 P3 Methods of Attracting and Retaining Customers of Tesco’s Supermarket 7 M2 Analysis of Effectiveness of the Methods

Leadership Management

Business Studies Tesco Introduction 2 Business Studies Relationship Marketing

Customer Loyalty and Reward Schemes : Case Study on Tesco

According to the above article CRM refers to all strategies,

This management report discusses the importance of management reports and focuses on zero hour contracts. It provides analysis, recommendations, and conclusions on the topic.

Tesco's Marketing Strategy for Customer Loyalty

End of preview

Marketing Mix of Tesco: Doc

Business Studies Tesco Introduction 2 Business Studies Relationship Marketing

Customer Loyalty and Reward Schemes : Case Study on Tesco

According to the above article CRM refers to all strategies,

Management Report on Zero Hour Contracts

Introduction to Business Studies

Tesco's Marketing Strategy for Customer Loyalty

End of preview

Marketing Mix of Tesco: Doclg...

Business Studies Tesco Introduction 2 Business Studies Relationship Marketinglg...

Customer Loyalty and Reward Schemes : Case Study on Tescolg...

According to the above article CRM refers to all strategies,lg...

Management Report on Zero Hour Contractslg...

Introduction to Business Studieslg...

Marketing Mix of Tesco: Doc

Business Studies Tesco Introduction 2 Business Studies Relationship Marketing

Customer Loyalty and Reward Schemes : Case Study on Tesco

According to the above article CRM refers to all strategies,

Management Report on Zero Hour Contracts

Introduction to Business Studies