The company also had to face severe competition from other automobile companies such as Ford and therefore the management of General Motors needed to formulate strategies which included innovative approach, restructuring of the sales function of the business, making subtle improvements in the model of the cars or other automobiles which was offered by the business. The company also had to face severe competition from other automobile companies such as Ford and therefore the management of General Motors needed to formulate strategies which included innovative approach, restructuring of the sales function of the business