Marketing Plan for Adidas: SWOT Analysis, STP Analysis, and Marketing Mix

Marketing Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Summery......................................................................................................................................1
Marketing objectives....................................................................................................................1
SWOT analysis............................................................................................................................1
STP analysis.................................................................................................................................2
Marketing mix..............................................................................................................................3
Promotion and Advertising..........................................................................................................3
Finance and Budget......................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Marketing plan refers to operational document which outline advertising strategy of an
organisation that implement to reach to target customer of company (Dajun and Xuanyi, 2017). It
include market research for supporting pricing decision and also new entries in market. This
project report includes study of Adidas which is German company providing different range of
sports footwear. This project report includes description of SWOT analysis of company in order
to find out area of improvement. It lasso consist details of STP analysis and marketing mix of
company. It also comprise finance and budgeting, promotion and advertising strategy.
MAIN BODY
Summery
Adidas is one International organisation which is founded in Germany by Adolf Dassler in the
year 1924. This organisation is offering different ranges of sportswear and footwear to their
customers (Davis, Mark and Shepherd, 2018). Company is offering premium range of products
and service to their customers.
Marketing objectives
 Increase in profit with 10% in next 3 months .
 Increase in marketing share with 5% within 6 months.
SWOT analysis
Strength Weakness
 Adidas is has power brand in market as
company is offering premium
sportswear brand which is well
recognised for their quality in all over
world. Brand of company are
fashionable as well as has high quality.
 Company has developed network of
distribution as company is distributing
their products and service in different
pats of world within reasonable time.
 Adidas is one of top company in shoes
manufacturing but they are outsourcing
their products. This does not provide
opportunity to firm to cut their cost
which is one of major weakness of
products of company.
 Company is offering narrow line of
products as company is not diversified
in their products instead they are
offering different range for their
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