Discussion About Digital Marketing Communication Report 2022

RUNNING HEAD: DISCUSSION ABOUT DIGITAL MARKETING COMMUNICATION
0
NIKE, REEBOK AND ADIDAS
Digital Marketing Communications
Student name
8/2/2019

STP, SWOT AND PESTLE ANALYSIS OF FOOTWEAR INDUSTRY
1
Contents
Introduction:...............................................................................................................................2
Discussion:.................................................................................................................................2
Overview of DMC with the opportunities and threats of companies:.......................................2
PESTEL Analysis of firms:........................................................................................................3
STP (Segmentation, Targeting and Positioning) of Nike, Adidas, and Rebook:.......................4
DMC Mix of the corporations chosen in the industry:..............................................................5
Conclusion:................................................................................................................................6
Bibliography...............................................................................................................................8

STP, SWOT AND PESTLE ANALYSIS OF FOOTWEAR INDUSTRY
2
Introduction:
Digital marketing communications is evolved during the modern time as because of
the usage of internet, smartphone, and social media platforms (Kingsnorth, 2019). It is
needed so to remain competitive in the environment. For the purpose of explaining the
concept, selection of the footwear industry is Reebok, Adidas, and Nike.
Nike:
It is a company which continuously innovate its products for serving its offering to the
athletes’ people. It was established in the year 1964 by the sportsperson Phil Knight and his
coach Bowerman. It was known as Nike nowadays, but most people are not familiar with its
original name that is (BRS), which stands for Blue Ribbon Sports. Its first store launched in
the year 1966 through collaboration with Onitsuka Tiger, a Japanese company. It uses
football game for its marketing activity. It has a vision that everyone can reach their potential
irrespective of their ability level and its tagline is ‘Just do it’ (Nike, 2019).
Adidas:
It is a German company, which is existed in the market since 1949. It was named by its
founder that is Adolf Dassler. It not only manufactures shoes but also clothing as well as
accessories. Its product captures the huge market in Europe as it is famous in this country. It
comes second in the rankings of top leading brands. It makes its products through three
stripes, which is its trademark. It supports many types of events such as football, soccer, and
golf and it is launched after the world war (Adidas, 2019).
Rebook:
It is an English brand which is, also a subsidiary of Adidas Company. It is established in the
year 1958 by Josepsh William. Company sponsored various sporting events such as Ultimate
Fighting Championship, Spartan Race and Cross-Fit (Reebok, 2018).