Marketing Campaign for Adidas Ultra Strike M Running Shoes

This report discusses the marketing campaign for Adidas Ultra Strike M Running Shoes, including objectives, measurement of success, campaign plan, and communication strategies on various social media platforms.

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p

Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Different types of issues are occurred in marketing and to enhance the sales of the
firm, so it is very important for the management of the organization to develop the
marketing campaign which helps in spreading the awareness of the goods and
services in which they are dealing (Gbadamosi, 2019). The following report is going
to paid focus on the Adidas company which deals in variety of sports product. In this
report the marketing campaign for the Adidas Ultra Strike M running is discussed.
Campaign objectives
In the marketing campaign of the Adidas Ultra Strike M running shoes different types
of objectives has been discussed. The objective which are developed by the
organization for the marketing campaign must have to be SMART. Following are
objectives of the Adidas Ultra Strike M running shoes marketing campaign has been
discussed below: -
 With in the next three month spread a good image of Adidas Ultra Strike M
running shoes in the mind of customers.
 To increase the profit by 20 % in the upcoming five months.
 Develop loyal base of customers within in the next Six months.
 Increase the customers engagement by 15 %on the digital media platform.
 Build a good brand image in the heart and mind of customers.
Measurement of success
Different types of measure need to be adopted by the company in order to
measure the success of marketing campaign of Adidas Ultra Strike M running shoes.
The measure is discussed below: -
 More likes and comments and share on the company's social media pages.
 Changes due to sales fluctuations since the images and videos of the Adidas
Ultra Strike M running shoes were created and published on various
advertising platforms.
 Examine the Adidas Ultra Strike M running shoes in various newspapers and
magazines.

 Customer feedback on the products and promotions that adidas used to
promote its products, especially shoes.
 Measuring engagement level of customers with comments on the company's
social media platform / followers * 100.
Campaign plan
Week 1 Week 2 Week 3 Week 4
In the first week
of the manager of
the Adidas Ultra
Strike M running
shoes need to
understand that
on which post the
In this week, the
company manager
develop different
schemes of color in
the form of images
which directly
impact on the
In this week,
manager of the
Adidas Ultra Strike
M running shoes
paid focus on the
insights of the
consumer for
In this week, by
using messenger
the manager
informs the
customers who
give reaction on
the post. They

customers is
reacting in
comparison to
other post.
target market. comments like and
share, which help
them in analyzing
that whether the
post and campaign
get the success or
not.
inform that an
event is going to
be organized by
the company and
some lucky
customers get
the Adidas Ultra
Strike M running
shoes.
Communication 1: Facebook
 Attention: Adidas Ultra Strike Running Shoes is an organization product that
comprises of variety of shoe colors and constantly changes the design in 20
seconds of video, attracting the attention of users. This allows businesses to
engage users by displaying different designs in various colors.
 Interest: To attract the user's interest in shoes, the company required to have
attractive headlines used in various posts. The company also added links of
their sites that help users access the company's website. This is being
considered as one of the fastest, effective and quickest approach which assist
in maintaining consumer interest (Nwankwo and Richards, 2020).
 Desire: To develop consumer desires, the company uses headlines that
enforce shoes that suits the consumer's style. This not only assist the
company in targeting the specific market but also help in targeting the various
personalities. The company management of Adidas use the headline such as
play most which represent these shoes are suitable for all types of sports that
create customer desires.
 Action: The company has also added links or the view now option to help
users access the Adidas website. Facebook users not only likes the company
post but also give comments and share their posts and also can give
feedback on the company product.

Communication 2: Instagram
 Attention: -Adidas can get the user's attention by using their excellent shoe
design to attract customers to the company post.
 Interest: To build a strong relationship with a company, the captions that the
company uses for its products need to be personalized. Adidas running shoes
for men offer discounts on merchandise to increase user curiosity in the
merchandise. These images also allow users to leave comments about the
product and grow their interest in the good (Radosavljevic, 2022).
 Desire: To increase the brand awareness hashtags are formed by businesses
when hashtags are used by the different users. Pictures are taken by the
customers of Adidas Ultra Strike M running shoes and all these photos are
hashtags and post by the user on their Instagram account. The corporation
also posts all these photos to their account. This is being considered as an
advertising method that creates a positive image of product in the
environment by developing a design in the hearts of customers who are
satisfied with many customers by utilizing firm products.
 Action: The company page also contains a link that allows users to go
directly to the company website to make the purchase (Chow and et. al.,
2018). Users can also comment, like, and share posts with friends and family.
Communication 3: Twitter
 Attention: The design and color of adidas shoes is constantly changing and
this attracting the attention of many users.
 Interest: due to this post "It's only a matter of time in becoming one of the
fastest runners in the world". She saw her unique way to reach the finish line,
"Adidas creates athlete shoes that are comfortable for athletes which give
relax to their feet and anyone who loves athlete shoes(JAIN, 2021).
 Desire: Images of athletes is also containing who may influence the minds of
users and create a wish to purchase adidas products.

 Actions: Company posts also include purchase operations that allow users to
visit the company website and purchase company products. Customers can
also provide product-related feedback and issues in company posts.
Communication 4: YouTube
 Attention: introducing the athletes in the videos allows the company to target
the user who are searching for the athlete shoes.
 Interest: main motive of developing the video is to spread the awareness of
the company’s product. The user finds out what is interesting about the
company's shoes and to make sure that the athlete is in favor of the
company's products, this inspires the user's interest(Babić, 2018).
 Desire: the videos which are developed, explained the various qualities of the
shoes with the aim of stimulating the user's desire through the visual
aesthetics of the shoe.
 Action: the videos of Adidas Ultra Strike M shoe on the YouTube platform
contain several links by which the user of the shoe can seethe products and
price.
Communication 5: Website
 Attention: ADIDAS Men's Running Shoes are well-known for different
designs and sporty look shoes for various customers. Therefore, when user
first look at the website, then they are able to see an image of the shoes.
 Interest: The website has a variety of designs and variations of Adidas Ultra
Strike M running shoes that attract users' interest in the company's products.
 Desire: This company website is used by consumer as this provide variety of
data about the company and its products. Adidas manufactures shoes for
men, women and children. Shoes also include various variations to create a
customer's design.
 Action: The adidas website allows users to purchase products from their
websites(Grasser, Loufrani-Fedida and Oiry, 2021). The company also

provides links to its website on various platforms such as Instagram,
Facebook, Twitter and YouTube.
Reflection on Campaign
This reflection will help in understanding the various approaches used by the Adidas
Ultra Strike M Running Shoes campaign in order to increase sales, profits, brand
awareness and customer loyalty. The Adidas uses a variety of social media
platforms such as Facebook, Instagram, YouTube, Twitter and web page, for the
developing social media campaign that helps in promoting the company's products
for free.
Social Media
In the campaign of Adidas Ultra Strike M Running Shoes, I chose social
media as a source of advertising for products. The costs involved are low and, in
some situations, it is not costly. The wider range that allows to interact with their
customers. Facebook has approximately 1,415 million accounts, 300 million
Instagram accounts, and 288 million Twitter accounts, providing opportunities for
Adidas to promote their Ultra Strike M running shoes. With help of these company
can reach billions of users and develop opportunities.
Customer interaction: Facebook
This is the most important and popular tool in some part of the world. The
Messenger app of Facebook assist in interacting with the user by messages which
are of free of cost. The 24-hour message facility helps in building good relationship
with the user. In the recent time Adidas have around 36 million followers on face
book which help in increasing the sales for Adidas Ultra Strike M running shoes.
Hashtags: Twitter and Instagram
Hashtags are crucial because these act as a search tool to help users find
posts. About 500 million posts are uploaded to Twitter every day. The campaign of
Adidas Ultra Strike M running shoes uses hashtags to communicate and increase
customer loyalty towards the brand. Various hashtags is used by me such as
#Adidasshoes and #myadidas which is good for the campaign

Reviews: YouTube
Online review is important as the purchase is depend on this. I chose
YouTube to promote the Adidas Ultra Strike M Running Shoes campaign. I am also
considering the recommendations of other celebrities to promote these shoes that
provide better visibility to their customers.
Events: Web page
Different events are developed that generate interest of user in the product and
provide buyers a beneficial experience in choosing the right type of shoes. The
campaign is promoted through the company's website, where various users
interested in purchasing the product by participate in the event on social media.
Conclusion
From the above report it has been concluded that with the help of marketing
campaigns the firm can attain their goals like increase in the sales, profits and many
more. The different social media platforms like Instagram, Facebook, Twitter,
YouTube can be used to increase the customers engagement.

References
Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and practice.
Sage.
Nwankwo, S. and Richards, D., 2020. Contemporary issues in entrepreneurship
marketing. Entrepreneurship Marketing: Principles and Practice of SME Marketing,
p.337.
Radosavljevic, G., 2022. CONTEMPORARY ISSUES IN ECONOMICS, BUSINESS
AND MANAGEMENT-EBM 2022. Ekonomski Horizonti, 24(1), pp.105-106.
Chow, P.S and et. al., 2018. Contemporary case studies on fashion production,
marketing and operations. Springer Singapore.
JAIN, D.M., 2021. A Survey on Business Profitability by Digital Marketing Strategies
of Facebook. Journal of Contemporary Issues in Business and Government|
Vol, 27(3), p.800.
Babić, V. ed., 2018. Contemporary Issues in Economics, Business and
Management. Faculty of Economics.
Grasser, B., Loufrani-Fedida, S. and Oiry, E. eds., 2021. Managing competences:
Research, practice, and contemporary issues. Taylor & Francis.
Hou, J., 2018. Integrating community and relationship building into universities' social
media marketing: Implications from a case study. Contemporary issues in social
media marketing, pp.31-45.