Adidas Ultra Strike M Running Shoes Campaign: A Digital Marketing Approach

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
In marketing, there are so many problems which are faced by the companies and in order to
increase the revenues of the organization, the management should start campaigning of the
products. It helps the organization in spreading out the information of the products to their
customers which the company sale. In this report, we will focus on Adidas company which
provides different types of sports products(Hassan, Rault, and Truchot, 2018). The report
will consider the marketing campaign of Adidas Ultra Strike M running shoes which the
organization should follow in order to improve performance of their product in the market.
Campaign objectives
In this report, various kind of objectives in the marketing campaign of the Adidas Ultra Strike
M running shoes will be studied. The organization should prepare the objectives in a proper
way so that the purpose of the marketing campaign gets fulfilled. The objectives which
should be developed by the organization for better marketing campaign of Adidas Ultra
Strike M running shoes are analyzed below :-
 Company should create a great image of this product in the market. So that the
customers willingly want to purchase these Adidas Ultra Strike M running shoes.
 Company should try to prepare strategies in order to raise the profit margins of the
company. The target should be like increase of 10% profit in the next 3 months.
 Developing a strong loyal base of customers is very important in order to increase the
revenues of the organization. The company should make a target for the upcoming
months.
 Customer engagement is very necessary for the business to do well in the market.
Organization should focus on increasing it by 20 % on its online digital platforms
like apps or websites.
 Promotion of the product is also very essential. Company shall use right techniques in
order to aware the customers about their product.
Measurement of success
The organization should take various steps for evaluating the success of the marketing
campaign of Adidas Ultra Strike M running shoes. These measures can be :

 Keeping a check on the number of likes and comments and shares on the social
media pages of the company.
 Evaluating the changes in revenue of the company, after doing the marketing
campaign and promotion of the Adidas Ultra Strike M running shoes on all
promotional platforms of the company.
 In order to measure contribution of the campaign, analyze the performance of Adidas
Ultra Strike M running shoes in various newspapers and magazines.
 Understanding the feedback received from the customers on the products and
promotions which were used by Adidas to advertise its products, especially the
Adidas Ultra Strike M running shoes.
 Evaluating the customer engagement with their comments on the company's social
media platforms / followers * 100.
Campaign plan
Week 1 Week 2 Week 3 Week 4
The team leader of
the marketing
campaign has to
first realize which
post of shoes is
more attractive in
the eyes of the
customers. Then
he has to identify
the suggested post
from the main
post.
The main work of
the team manager in
this week will be
preparation of
visuals. He will
prepare various
designs of the image
which has the ability
to attract customers.
This week the manager
of the campaign will
focus on the outcome of
the response received
by the company from
the customers.
Analyzing this will help
the company in
deciding whether the
campaign is running
successfully or not.
This week the
manager will try to
communicate with
the users who have
shown interest in
the posts of the
company. The
manager will
inform them about
the event for
winning these
shoes for free.
Communication 1: Facebook