In today's competitive business landscape, standardization plays a crucial role in enhancing productivity and helping organizations achieve their target goals. By implementing standardized marketing strategies across global markets, businesses can gain a competitive advantage over their rivals. This is evident from the case studies of Tesco and Marks & Spencer, where standardization helped the former to improve its market share and the latter to give tough competition to its giant competitor. Moreover, standardization also enables organizations to focus on rationalizing different varieties of products and services, improving management and design, and facilitating excellent exportation of marketing products. Ultimately, by adopting a standardized approach, businesses can simplify their operations, reduce costs, and increase customer satisfaction, ultimately leading them towards achieving their target goals.
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