Assignment on Advanced Innovative Business Practice

Assignment 4: Presentation and Report
BUS30024: Advanced Innovative Business Practice
Assignment 4: Presentation and Report
Request for
Proposal
FR BOUTIQUE
January 2020
Executive Summary
ISSUED BYFR BOUTIQUE

Introduction
The following formal proposal is a complete outline of FR Boutique, a new
company making headway into the fashion industry by changing the
changing the way fashion and designer clothing is offered, especially towards
males.
The report presented is a full overview of the target market in which FR
Boutique is clearly placing its emphasis towards, a display in the lack of
competition presented in Australia, and envisioned success that FR Boutique
can land strong ongoing growth through a detailed approach in which they
plan to promote, and strong marketing structure, displaying the company's
overall vision.
Along with the company vision and marketing plan, FR Boutique places a
strong focus towards its financial targets, profitabilities, costings, investors,
and also the humanitarian aspect in giving back to the community, through a
strong social impact as a business.
FR Boutique is planning success, in showing men what is currently
fashionable, and to pioneer the pathway into teaching men.
Objectives
1. Identify an area where there is a gap in the Australian market within an
industry group that has a social impact focus.
2. Choose a new venture or franchise that will fill this gap within the
identified business sector.
3. Research the external factors and the market to analyze customer
base, size, competitors, macro environment and assess the feasibility
of the venture.
4. Articulate the competitive advantage, value proposition, profitability
assessment and business model for the chosen venture.
5. As a team present a successful pitch of the project to investors
showing that the proposed business would break into the market, be
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profitable, fill a current gap, have a clear social impact, and be a good
investment opportunity.
Business Description
Describe the business, the social impact and justify your choice. include Information and research from
external and industry analysis ( Porter’s 5 Forces & PESTEL Analysis)
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