Advanced Research Methods for Tourism and Hostility
Added on 2019-12-03
27 Pages9145 Words187 Views
ADVANCED RESEARCHMETHODS FOR TOURISMAND HOSPITALITY1
Table of ContentsINTRODUCTION................................................................................................................................1TASK 1.................................................................................................................................................11.1 Explore the context of advanced research methods...............................................................11.2 Evaluation of research process..............................................................................................21.3 Assessing the development of research in tourism and hospitality.......................................3TASK 2.................................................................................................................................................52.1 Evaluation of range of research philosophies........................................................................52.2 Assessing the range of information to support and develop research....................................62.3 Analysis of different approaches to research.........................................................................7TASK 3.................................................................................................................................................83.1 Appropriate research methods in tourism and hospitality.....................................................83.2 Range of information sources to make effective decisions around the collection of data.....93.3 Evaluation of different approaches to data collection 300..................................................10TASK 4...............................................................................................................................................114.1 Evaluation of range of secondary data.................................................................................114.2 Evaluating complex sets of primary data.............................................................................124.3 Synthesis qualitative and quantitative data in complex mixed method approach...............14TASK 5...............................................................................................................................................155.1 Evaluation of issues of reliability and validity in data and identifying solutions 450.........155.2 Developing and planning a research project appropriate for the level of study..................165.3 Critical evaluation of research need, produce an appropriate research proposal.................18CONCLUSION..................................................................................................................................20RECOMENDATION.........................................................................................................................21APPENDIX........................................................................................................................................24Questionnaire.............................................................................................................................242
INTRODUCTIONResearch methodology is referred to as systematic, theoretical analysis of the techniquesthat can be applied to the field under study. It is consist of theoretical analysis of the body oftechniques and principles are attached with the branch of knowledge. Research is regarded as theprocedure related with collection of information in order to develop business decisions. In thepresent study wide range of research techniques have been used with the aim to assess thesatisfaction prevailing among the customers of Hilton hotel. This can be effectively examinedthrough application of different data collection tools and techniques. The present reportdemonstrates comprehensive understanding of research within tourism and hospitality research.TASK 11.1 Explore the context of advanced research methodsResearch is referred to as systematic investigation into and study materials as well assources with the aim to establish facts and reach new conclusions. In other words, research canalso be defined as systematic investigative process that is being employed for the purpose ofincreasing or revising current knowledge by discovering new facts. It has been categorized intotwo which includes basic research that aims at increasing scientific knowledge. Another isapplied research that aims at using basic research in order to solve problem. There is greaterimportance of research that assists the researcher in drawing valid conclusion from theinvestigation. The importance of present research has been enumerated in the manner below:Problem solving: For the purpose of resolving several problems that are associated withthe organization the firm can carry out research in an effective manner. With this they candetermine potential solution to the issue that is being faced by the firm (Sheehan, 2010).Moreover this result in determining the success of the firm to a greater extent. Identifying trends and patterns: The role of research is significant in examining the trendsand patterns that are prevailing in the market. Thus with the assistance of such businesscan incorporate changes within the market so that it can survive for longer period of time.Creating theory: By carrying out the investigation determination can be done with respectto the certain universal assumption that made regarding particular concept. Thus by1
gaining insight to this specific theories are being developed by the researcher which canbe used by different analyst in order to reach conclusion.There is presence of two types of research. This includes:Pure research: It is the research that is being done for the purpose of enhancingknowledge. Under this the investigation does not possess immediate commercial potential. It isalso referred to as fundamental as well as basic research (Mackey and Gass, 2013). The mainpurpose of this is to increase the knowledge rather than to invent something. Applied research: It is the type of investigation that is devised for the purpose of solvingpractical problem of the modern world instead of acquiring knowledge. The major focus of suchkind of investigation is to resolve issues related with social and real life. In the present investigation the impact of customer satisfaction on the revenue of the firmhas been determined. For this research has been done on hospitality organization that is Hiltonhotel. This is in order to gain deeper insight to the ways in which satisfaction level amongcustomers can be enhanced (Zhang and Wedel, 2009). Further with the assistance ofinvestigation better understanding can be developed regarding the extent to which there ispresence of satisfaction customer's of Hilton hotel. 1.2 Evaluation of research processThe process of research involves several steps. These have been enumerated in themanner below:Problem definition: The initial step in the process of investigation relates with thedefinition of the problem. Under this the issue related with a particular field is beinginvestigated. This acts an aid for the researcher in gaining deeper insight to the issues thatemerges in a particular field. Thus research would provide probable solution to theproblem and thus valid conclusion can be drawn in an effective manner. Research objectives: After determining the issue that needs to be investigated anotherimportant step in the process of the research relates with determining the objective(Scruggs and Mastropieri, 2006). This is due to the reason that entire investigation isbased upon the set targets. With this the research can flow in a particular direction thatleads to the attainment of purpose for which investigation has to be carried out. It is2
important to set objectives that are understandable and can be achieved within reasonabletime span. Research design: It is regarded as another major step that is referred to as the entirestrategy that can be chosen with the aim to integrate the several components of the studyin logical manner. This presents addressing of the research problem in an effective way.It acts as a blue print for the collection, measurement as well as analysis of the data.Under this stage of research process several methods that would be used in order to reachat a valid conclusion are determined. Data gathering: This step under research process involves collection of the data so thatvalid conclusion can be drawn from the investigation. The sources of data collection thatare used include primary and secondary (Guercini, 2014). Under primary method firsthand information is collected from the respondents that can offer useful informationabout relevant subject matter. In contrast to this secondary data can be collected frompast researches on the phenomenon under subject matter. This assists the researcher ingathering information with respect to particular field. Data analysis and interpretation: This is regarded as the most critical part of theinvestigation. It is related with the analysis of the collected information so as to attainobjectives of the investigation. This assists in attaining suitable outcomes from theresearch in an effective manner (Shankar and Batra, 2009). The outcomes gained fromthe investigation are analyzed in an effective manner so that valid result can be drawn bythe researcher. Presenting the results: The last step in the process of investigation is presentation of theoutcomes. Under this the findings from the research are demonstrated in an appropriatemanner. Thus, this acts as an aid in attaining success through the investigation. 1.3 Assessing the development of research in tourism and hospitalityThe key aspect for which the present research will be carried out would be in relation toanalyzing the impact of customer satisfaction on the revenue of firm such as Hilton hotel. Thedevelopment of the investigation is carried out through analysis of the research aims andobjectives. This assists in determining the direction in which the investigation can be carried out3
forward. Moreover after establishment of the research aim the investigation can be conducted inparticular direction. Thus this results in attaining success through the investigation. Further therationale for the research is being determined. This presents the purpose for which theinvestigation is being carried out and also examines the ways in which it can be attained in aneffective manner. For the present research on customer satisfaction the main purpose of theinvestigation is to examine the factors that affect satisfaction level of customers (Ioakimidis,2010). Further the study provides determination of the ways in which customer satisfaction canbe enhanced. With research aims and objectives the study can be carried out forward. This actsas an aid in assessing the success from the investigation. The study would include the factors thataffect the behavior of the customers towards purchase decision. This facilitates in makingdetermination of the extent to which the customers are satisfied within the organization. The roleof research in tourism and hospitality sector is of greater importance as which this they can ableto gain knowledge regarding the areas where they lack. Thus improvements can be made in anappropriate manner. In the present research different techniques have been used for the purpose ofinvestigation. With the assistance of this investigation can be carried out in an appropriatemanner (Green, Camilla and Elmore, 2012). Moreover it has greater role in facilitating theresearcher towards the attainment of research goal. In the present report the philosophy thatwould be used is interpretivism. This is because it assists in drawing valid conclusion from theinvestigation and act as an aid in interpreting the responses gained through technique of datacollection. The approach that will be used in the present investigation is inductive. This is due tothe reason that it is useful in gaining desired outcomes in an effective manner. Along with thisthe technique that is being for collection of data is survey. Under this questionnaire method willbe used. This would assist in gaining responses from the customers. The sample selected fromthe present report includes customers of Hilton hotel (Kothari, 2011). With the analysis of theirresponses an insight can be drawn regarding extent to which customers are satisfied by using theservices of hospitality sector. 4
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