The impact of e-Marketing on Businesses

Added on - Dec 2020

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E-Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONE-Marketing (Electronic Marketing)is the process ofmarketing the products or servicesofan entityusing theservices of Internet. Itnot onlyincludes marketing over theInternetbut alsomarketingdone via email and wireless media (Rahimnia and Hassanzadeh, 2013).Thisphenomenon uses a wide range of technologies to increase the interaction of business withcustomers. This report includes the positive and negative aspects of social media. Also, ithighlights how eBay, the leading online Marketplaceis employing digital technology in itsoperations.TASK 1Critical analysis and evaluation of advantages and disadvantages of social mediaOver years, the importance of social media has increased. Today, it has revolutionalisedthe way people communicate with each other. Social media sites and mobile applications likeInstagram, Facebook, Snapchat and Twitter have grown much faster and captured millions ofusers in a span of few years (Eid and El-Gohary, 2013). The way technology is growing day-by-day, it is apparent that people will be willing to make use of its benefits. Social media hasbrought a lot of transformation in terms of increasing the networking among people situated indifferent parts of the world. From progressed to under-developed countries, every nationaleconomy now emphasizes upon the use of social media as it bridges the gap between individuals,government and business entities of different countries across the globe.However, on the other hand, it also has a negative aspect associated with it. Everything hasa positive and negative side. Similarly, social media can also have ill effects on society of acountry. The major concern today is about the usage by social media users and ensuring thatthings are being done in a positive way aimed at benefit of society. It is at the discretion of userto use it to its advantage. In relation to this, advantages and disadvantages of social media forsociety are:-The advantages of Social Media are explained below:-Availability of information:Social media has become the biggest source forproviding information to a large number of people. While Facebook, Twitter,LinkedIn, Instagram are probably the most well-known social networkingcommunities,new websites and mobile applications are also increasingly coming up1
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