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Marketing Analysis of Apple Products

   

Added on  2020-03-28

15 Pages3452 Words117 Views
FinanceLeadership ManagementData Science and Big Data
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Running head: BUSINESS RESEARCH 1BUSINESS RESEARCHStudent NameInstitution
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BUSINESS RESEARCH 2Table of ContentsIntroduction.................................................................................................................................................3Project Objective.........................................................................................................................................3Project Scope...............................................................................................................................................4Literature Review........................................................................................................................................4Outsourced tasks......................................................................................................................................5Advantages of outsourcing business functions....................................................................................5Justification.........................................................................................................................................7Gap opportunities....................................................................................................................................7Hypothesis...................................................................................................................................................8Research questions......................................................................................................................................8Research Design..........................................................................................................................................8Methodology...............................................................................................................................................9Approaches to reliability and validity......................................................................................................9Sampling and sample size......................................................................................................................10Data collection methods........................................................................................................................10Variables and specifications..................................................................................................................11Research Limitations.................................................................................................................................11Time Schedule...........................................................................................................................................12Conclusion.................................................................................................................................................13References.................................................................................................................................................14
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BUSINESS RESEARCH 3IntroductionThe main of this research is to establish the advantages and disadvantages of outsourcing business functions. This would involve applying both qualitative and quantitative research designs and methodologies. However, the primary source of information will be content analysis. This will help in interpreting what other authors have written on the topic. There is no doubt that globalization has had a great impact on the business sector since its invention. The impacts range from creating a global platform for learning, changing attitudes among businessmen, communication, creating instant access to products and services. Business technology has grown to be the major facilitator and sustainer of economies in the contemporary society. It has helped some regions to be successful as well as helping others tosurvive hence transforming the manner in which business is carried out. Comparing the business sector today and how it was almost 20 years ago is like comparing day and night. Thanks to globalization, there has been a great revolution. Apart from increased sales and partnerships, it has created new platforms for conducting business. For example, outsourcing in business enablesa business to obtain goods and services from suppliers through contract. This has both advantages and disadvantages. For example, it leads to better efficiency being that the company has time to focus on core business functions. On the other hand, the activity harbors hidden coststhat threaten business profits. Project ObjectiveThe following are the objectives that the study plans to meet:To establish the advantages of outsourcing business functionsTo establish the disadvantages of outsourcing business functions
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BUSINESS RESEARCH 4To give reasons why businesses outsource functions.One of the ways in which this study will meet the above objectives is through literature review. The process enables one to understand what other authors have discussed regarding the topic andthe gaps.Project ScopeThis project is limited to the outsourcing of business functions in a multinational organization. This is an enterprise that operates in many countries but is managed from one point; home country. A company that gets more than a quarter of its revenue from operations outside the home country is classified under MNC. Coca-Cola, BMW, and Total are among the most common MNCs globally (Elo 13). Through investing in other countries, MNCs have led to the growth of the host country’s economy, the flow of capital, development of infrastructure, the introduction of new technologies and creation of employment opportunities (Luca, 2015). Because of its nature of operating n many countries, a multinational organization is more prone to business functions (Wlliams, 2015). Therefore, for adequate information and better understanding, this study shall review articles and reports on the advantages and disadvantages of outsourcing business functions in multinational business organizations.Literature ReviewSeveral studies have been conducted to establish reasons for outsourcing business functions n organizations. While a section of them agrees that outsourcing is a noble course, there are people who do not agree and would not advise any serious business to explore the services of outsourcing business functions. Therefore, this section provides an analysis of what other authors have written regarding outsourcing business functions.
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