HI 6008 Business Research | Social Network
Added on 2020-02-24
13 Pages2881 Words30 Views
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasADVANTAGES ANDDISADVANTAGES OF USINGSOCIAL NETWORK IN BUSINESSLITERATURE REVIEW[Pick the date]STUDENT NAME
ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUSINESSLITERATURE REVIEWINTRODUCTION:One of the most important tools for managers and business owners in today’s business world is social networking which provides assistance in gaining fast and quick response from customers and employees within the organisation. It can also be defined as a stand in which connection between people and organisation is created digitally and to establish relationship among them to procure the desired goal. The interchange of information can be in form of pictures, conversation, graphic presentation or videos but the purpose lies the same i.e. sharing of information and getting instant reaction[ CITATION Dan07 \l 1033 ]. There are many social networking services (SNS) which are available and can be easily accessed with the help of internet connection to digital devices like laptop, mobile, computers, etc. The most commonly sites used in today’s world by both business management and consumers are Face book, Twitter, LinkedIn, Google+, etc[ CITATION Cel12 \l 1033 ]. In this literature review pros of social networking like cost efficiency, instant feedback, easy to use and several others will be compared with its cons. It might be agreed that social networking has many advantages but researchers have identified various disadvantages behind it like time consuming process, security risks, lack of physical attachment, etc. With its increasing demand in all business sectors, the advantages of SNS have become a major topic of discussion in literature.Page 2
ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUSINESSOBJECTIVES OR REASONS BEHIND USE OF SOCIAL NETWORKING:Social networking has gained importance as purpose behind it is the core of any business i.e. selling of product or service with ease. This can be further explained by an example of online shopping which has increased in last decade to much degree. Customer service companies arealso taking help of SNS while making conversations with their clients online and also considers it as the best way to attract clients in shorter and cheaper way[ CITATION Set17 \l 1033 ]. Many IT enabled services and web designing companies are working to make SNS more effective and secure to use, as it has got many security issues also. In large firms where area of operation is not limited to one place, SNS provides them get attached with each other and makes digital connection for communication. Increase in brand recognition along with product/service awareness is another major objective of social networking which enables business sustainability.SCOPE FOR SOCIAL NETWORING IN BUISNESS:While launching any new product or service in the market, it becomes important on management part to gain customer feedback so that further development can be made according to their preferences. This method can successfully get accomplished through SNS as more people are getting attracted to digital technology than traditional way of advertising like television and Emailing. In organisations where requirement of graphic presentations or group discussions between companies situated in different areas is higher, SNS serves an important role by making them connected digitally[ CITATION The08 \l 1033 ]. While transmitting information’s and messages from one place to other, SNS keeps record of them and can be used for further reference. Recruiting efficient employees is another area where companies largely depends on SNS where new talent is invited by the company by showing Page 3
ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUSINESScompany’s brand significance and organisational culture while listing the areas where they can engage new employees [ CITATION Eri151 \l 1033 ].ADVANTAGES OF USING SOCIAL NETWORK IN BUISNESS: The advantages of social networking in business can be broadly discussed under different categories reviewed by researchers and authors. As an inevitable part of today’s strategic business, it becomes necessary to understand its importance in business and areas of consideration before implementing it. As shown in the figure below, the percentiles illustrate different purposes which are used and observed by the companies. The major advantages of social networking can be identified which will be further discussed in this review.Figure: Benefits of Social Media in BusinessSource: [ CITATION BRA17 \l 1033 ]Page 4
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