Social Media and University Libraries

This assignment examines the impact of social media on university libraries. It delves into how libraries utilize platforms like Facebook to engage students, share resources, and promote library services. The analysis considers the benefits and challenges of using social media for academic purposes, drawing upon relevant research and case studies.

ADVANTAGES AND
DISADVANTAGES OF
USING SOCIAL
NETWORK IN
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PROJECTS OBJECTIVES..............................................................................................................1
PROJECT SCOPE...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term Social networks can be considered as the use of mobile technology or web
based features which helps in connecting with social peoples and by using mobile phones and
computers. Business activities are promoting at very large extent on the social media websites
and applications with the help of magazines, Internet forums, social blogs, podcasts, videos,
pictures and other sources of information providing. Major social media networks such as
Facebook, Twitter, Skype, Myspace and other are very much extensively used by the businesses
for the promotion of their business activities of their huge number of users and provides greater
number of cliental base(Burt, Kilduff and Tasselli, 2013). In the following report it will be
discussing about the various advantages and disadvantages of using social networks in the
promotion and succession of business in various companies. Social media are providing huge
advantages to the business activities in terms of promotion, because it is comparatively very
cheaper to the other sources of promotion in the market.
PROJECTS OBJECTIVES
The main objectives for the conduction of this project is to analyse the main impacts of
the use of social network in the business activities, It will be also focusing about several
advantages and disadvantages of the social network usage in the businesses' organisation and
their impacts in order for the creation of particular brand image in the market (Trainor and et.al.,
2014).
PROJECT SCOPE
Some major scopes of the social networks are to develop great sense of communication in
between customer and the company (Borgatti, Everett and Johnson, 2013). Along with this by
the use of social networking companies would be able to develop better understanding with their
customers and if the flow of information providing in between the company and their customers
is two way than the company would be able to develop their further strategies and implement
them.
LITERATURE REVIEW
Social networks is a social structure which is developed by the help of various
organisation and by the complex set of different customers. In this it consists of social media
which works in the form of online publication and engage larger number of customers to the
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activities of the company. It developed multi-directional conversations with the each of their
potential customer and stakeholders for their further development. By using the social networks
and social media organisation would be able to develop two way interaction between their
service users.
As, Per the view of Bryman and Bell, (2015) the development in social networks was evolved
since the internet technology was first developed in the 1960s. On this year it was first created by
the student of Duke University and their online community was Usenet. After this, in 1984,
similar online interaction method was developed naming as bulletin Board System and after that
1991, by the British scientist Berners-Lee the beginning of social network was take with the help
of world wide web (www). In later years the use of social networks were started in the
promotional activities of the companies and this was resulting them to their great success, In the
same context as per the view of Sekaran and Bougie, (2016) Friendster was raised as one of the
most dominant social network which was founded by Jonathan Abrams in 2003. Along with the
Friendster other social networks such as MySpace, Linkedin were also becoming popular that
time. Later in 2006 when the market of the social networking had become very popular the
introduction of new social media was taken naming Facebook in 2006, which is now regarded as
the most successful social network. Currently Facebook is having more than 1.06 billion monthly
active users, which are using more than 50 million pages and over 10 million application in order
to their further expansion and development by the use of this social network.
Advantages
As according to Gronum, Verreynne and Kastelle, (2012) he is focusing to the various
Advantage of social networks in different field such as: -
Education Field
As per on the basis of the survey which plant structure by Pew internet Project's research
It was showing that the 67% online adults are using social networks. According to this data
which is 67% of the adults are using online sources of the education in order for the development
their techniques. According to this study it is clear that the social network can be taken as the
great assets for the development in business activities and to act as the major resource for new
Entrepreneurs By this new entrepreneurs can develop new strategies by taking potential
suggestion of their stakeholders and advisers taking the social media as a resource mediator in it.
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Use of this social networking can be very much useful to the business activities in
education level such as various colleges can apply these strategies to attract further number of
students for their higher profit making and in order for the maintenance of this they can use
social networking resources in their teaching activities and other. The main advantage of the
social network is the students can explore to the further topics to which they are interested in and
by the use of these social networks they would be able to think further and develop higher sense
of Education for themselves to whicb they are unable achieve in their class rooms. Also, because
of social media these students would be able to come in contact with other student who are also
having the same interests and ideas by which they ca explore more and develop further
progressive ideas and report for their development unlike to their class rooms where it is hard to
find friends which are also having the same ideas. Also, with the help of social media these
students will come in contact with different students from all over the world and will come to
learn new techniques and ideas.
On the other hand the author is also arguing about the advantage to the teachers such as,
teachers would be able to create online discussion forums, their blogs which will include the
whole class and can also promote to the activities like online teaching. With the help of such
collaboration between teachers and students with the help of social networks can provide them
abilities to create various discussion forums and helps them in gaining them to pursue their
interests and develop proper knowledge for the wider areas. Various certain networks such as
Facebook, Moodle, Digg and other can allow the teachers to connect with students for better
relations and took hold on the discussion in the classrooms.
To other Business Fields
In this Rennie and Morrison, (2013) has contended that the use of social networks in
business activities can also be very much effectively helpful. When people meet in social
networks and share their ideas, experiences and their progressive recommendations it will act the
same as like communication with board audience for the further development of strategies. By
the introduction of social networks to business, companies would be able to come to know about
various recommendation and improvement with the help of various feedbacks. This getting of
the feedbacks by their potential customers company can improves its services and maintain their
customer's relation progressively. Also, by the help social networking can promote their new
introductions in the market. Various social media's such as Facebook, Instagram, twitter and
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other can act as major resource to the companies which can make their products trending and
result in the great profit making to the companies. Another use of these social networking can act
with the help of social media, in this with proper communication such as by using Video calling
techniques and other information providing techniques it has become very much easy for the
companies to arrange their meeting with their clients and promote for the development of better
strategies.
In this context Sashi, (2012) is giving various reasons such as with the help of social networking
techniques company managers would be easily able to perform business meetings with the help
of Video callings and other sources such as face-time, Skype and others. This also saves the time
in business meetings and various expanding of the company for the travelling activities.
In relation to the job activities authors is also focusing towards the job opportunities
which is available in these social networks such as, there are various websites such as Indeed and
finding-jobs and other are working at very wide range, these websites in social network, provide
jobs to individual on the basis of their qualification and as according to the requirements of the
business companies. This use of social networks in the business company will enable them to
work more smoothly and this will result in their increased profitability.
In this critical review the Eriksson and Kovalainen, (2015) is also focusing about the
advertisement activities and toward the promotion of brand and products of the company, in this
using social networks such as social media and other can produce larger number of customers to
the company because of the huge promotional activities. Other than this, social networking also
consist of the techniques such as E-mailing, by these companies can provide whole information
about their current policies and products. With the help of Emails company can also
communicate with their potential stakeholder more frequently and also provide them information
about their current strategies and apply their suggestion in their policies for the better production
maintain their relation with customers. This social media marketing will bring up with the
building of relationship, brand building, other promotion, it also provides several opportunities to
small businesses, entrepreneurs to build their business and brands.
Disadvantages of social networking
Social networking is very useful nowadays because it caters several important
information that required in business and many other units. However, it also creates
disadvantages in business as well. As per the view of Luo and Zhong, (2015) social networking
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create addictive part of the social media which is very bad and also disturb personal lives of a
person. Nowadays, teenagers mostly affected by the addiction of social media. Therefore, it
involves very extensively and eventually cut off from the society. It can waste time of each
individual that can be use in pursuing well and productive task. This addiction of social media
may result in the loss to the business of Education industries such as with the increase in
addiction of the social media like Facebook and other will totally puts very huge impact on the
interest of students toward the study and they may not continue their further studies for which
can result in loss to these industries. Social networking sometime creates the issue related to the
addiction as most of the people uses social media for their enjoyment and time pass which
creates the issue in their personal life. However, Dabner, (2012) there are so many example
available that shows individual scammed and commit with fraud to the social media. For
example, 5 social media scams which done all time and create issue on the organisation. Some
people use the social networking sites for the fraud working and scams which is very serious
issue in the present time.
According to the Lin and Lu, (2011) in these days, security agencies access to the people
with their personal accounts that makes privacy almost compromised. Some times, organisation
not know but employees misuse data with social networking so that investigation officers
regarding any issue discussed over the internet. Security is one of the major issue in the social
networking site because there are very lack of security. Beside this, Shankar and et.al., (2010)
stated that most of the people used social media platform to propose and make many
relationships with each other. After some time they come to know that it is wrong decision and
part ways. Due to fake cheating and incorrect information, people suffers in their life. Other than
form all the advantages of Social networking in the business, it also consists of several
disadvantages such as using the social media for the promotional activities may leads to the
leakage to the crucial information of the company's confidential policies and their marketing
policies. Also, with the introduction of these technologies in business activities may lead in the
huge loss to the company such as this can take the company's policies to the hands of cyber
criminal and may result in huge loss along with the most confidential information of the
company can also be hacked and results in to put adverse impacts on the company.
Lankes, (2011) argued that personal data and privacy can easily hacked and shared on
the internet so that it make financial loss to person life. Further, identification of theft is the
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another issue which can give financial problem due to hacking. Several personal information
used on Twitter and Facebook account through hacking. It is the dangerous disadvantages of the
social networking. Hacking is one of the serious issue for the business enterprise because
competitors can hack the account. This can also result in information exchange and provide
advantage to the rivals of company. By the introduction of this leading technology for sharing
various information, with the continuous development in the technology it is also rising the
threat of getting hacked and this precious information exchanging between the client and the
company can be easily robbed by the hackers, if he sold this precious information to the
company's rivals it can lead the company to bear huge loss and even to the complete exploitation
of the company.
In the opinion of Guffey and Loewy, (2010) due to the increase use of social media
networking, face to face communication has been also decreased in the people. In the present
time most of the people are connected by only social media so as they have no requirement to
meeting with each other. Due to this social media networking, the relationship are also becomes
weak among the society because they have lack of trust on each other. Due to the use of social
media, most of the people spend their whole time on the social networking time. They are
addicted for this social media channels through which their personal life has disturbed.
CONCLUSION
From this entire report it has been concluded that social networking plays a very crucial
role in the context of business. With help of this mentioned aspect, business enterprise can able
to promote and advertise its product and services in the market and also it assists in transferring
information from one to another. It has been also concluded that with help of social network
company increase the new cycle speed and multinational connectivity. However, it has also
analysed by this report that there are various kinds of major disadvantage of social networking
like improper life balance, wastage of time, security issue, fraud and scam, addiction etc. In order
to use the social networking in the business, corporation required to use effective security and
protection so as it can effectively conduct business activities like promotion, advertisement etc
with help of social networking.
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