Advantages & Disadvantages of Using Social Networks

Running head: BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
Advantages and Disadvantages of Using Social Networks in Business
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1BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Project Objective.......................................................................................................................2
3.0 Project Scope.............................................................................................................................2
4.0 Literature Review......................................................................................................................3
4.1 Concept of Social Networks in Business...............................................................................3
4.2 Empirical Evidences in Relation to Social Networks in Business........................................4
4.3 Influence of Social Networks on Consumer Buying Pattern.................................................5
4.4 Advantage of Social Networks on performance level of Business........................................6
4.4.1 Enhancing Brand Image.................................................................................................6
4.4.2 Insights about Customer Preferences..............................................................................7
4.4.3 Increasing Search Ranking and Traffic Website............................................................7
4.4.4 New Business Opportunities...........................................................................................7
4.4.5 Increasing Competitive Advantage.................................................................................8
4.4.6 Improved Customer Service...........................................................................................8
4.5 Disadvantage of Social Networks on performance level of Business...................................8
4.5.1 Negative Feedback..........................................................................................................8
4.5.2 Time Investment and Hidden Cost.................................................................................9
4.5.3 Legal Risk.......................................................................................................................9
4.6 Proper Usage of Social Network Sites...................................................................................9

2BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
4.6 Gap of the Literature............................................................................................................10
5.0 Conclusion...............................................................................................................................10
Reference List................................................................................................................................12

3BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
1.0 Introduction
Social networks are gaining huge popularity among the contemporary business. In
today’s contemporary and globalized business environment, the social networking sites are
playing crucial role in bridging the gaps across their countries, which is helping the organization
in managing close relationship with the customers (Aral, Dellarocas and Godes 2013). Marketers
can get perfect opportunities towards promoting their brands through social networks, as it
enhances the word of mouth regarding any particular brand. Customers are more likely to
recommend their favorite brand to their close friends through these networking sites. It actually
enhances the advertisement effectiveness of an organization. This literature review will identify
both the advantages and disadvantages social networking sites on the performance level of
business.
2.0 Project Objective
 To assess the influence of social network sites on the performance level of business
 To identify the advantages as well as disadvantages of social network sites on the
performance level of business
 To suggest proper strategies for effective utilization of social network sites on business
3.0 Project Scope
The literature review can provide huge information regarding the advantages and
disadvantages of social networks on the performance level of business. The literature review can
also act as effective secondary research project for the future research project relevant to same
types of research topic.