Adventure Tourism Trends | Research Proposal

Running head: RESEARCH PROPOSAL
Research proposal
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RESEARCH PROPOSAL1
Literature review
Research hypothesis
H1: Pokhara tourism industry does have impact on the Nepal economic growth.
H0: Pokhara tourism industry does not have impact on the Nepal economic growth.
H2: Pokhra tourism has brought significant impact on adventurous tourism sector
H0: Pokhra tourism has not brought significant impact on adventurous tourism sector
Adventure tourism trends
Adventure tourism is being considered as the new field of tourism in which people are
getting connected with the new landscape and new culture by being physically active.
Adventure tourism is not about pushing the limits of individuals, it is about pushing individuals’
boundaries for discovering unfamiliar area (Adhikari, 2019). Analyzing the significance of
adventure tourism, it has been identified that natural environmental condition can be considered
as one of the important provision of opportunities for developing adventure tourism in an area.
Natural wealth in a country plays the significant role for developing the adventure tourism
business (al Irsyad, Nepal & Nepal, 2019).
According to Baral (2016), Adventure tourism has opened new window in the emerging
tourism sector. Due to changing consumption trends as well as improvement in social status,
adventure travel industry has started preserving the natural environments with the financial
growth. By arguing this Basnet and Aryal (2018) stated that in the year 2018, the adventure
travel trend report has shown that most of the adventure travel business in dealing with various
challenges. After the economic global recession in the year 2008, in the year 2018, another

RESEARCH PROPOSAL2
milestone in the tourism sector has been introduced. In the unpredictable world, natural disaster
as well as terrorism has brought drastic impact on the tourism destinations. By arguing this
Chaulagain and Halme (2017) stated that due to high contribution of tourism in the economic
growth, tax revenue and job creation has influenced travel perspectives of individuals. Analyzing
the emerging adventure travel trends, it has been identified that in the year 2014, adventure
tourism companies have increased the revenue 24% than the previous years. By providing the
globe’s cultural and natural treasure experiences, adventure tourism has impacted on the current
tourism sector. Analyzing the Adventure Travel Index, it can be said that by challenging the
stereotypes of travelers, the current travel industry has got changed (Fort, Adhikari & Rimal,
2018).
Prospects of Nepal tourism
It is true that Pokhara city has important contribution in case of improving the GDP rate
in Nepal. After the introduction of tourism business in this country, various job opportunities in
the market has influenced the employment rate as well as socio economic status of the people
(Ghimire, 2016). Due to its unique culture as well as natural resources, different tourism
activities are being successfully implemented in this country. In the current scenario, due to
increasing interest among people towards adventurous travel practices, increasing numbers of
visitors in this country have impacted ion the economic status of people. As stated by Lovett and
Pariyar (2016), through the official website, delivering knowledge and information related to the
tourism destinations, it has increased its popularity in the global tourism industry. By arguing
this Nepal, al Irsyad and Nepal (2019) stated that Pokhara can be considered as one of the
important tour0ist destination in Nepal, which has important contribution in its overall growth. It
is true that by introducing the mountain climbing, paragliding, Bungee jumping, skydiving and