Examining Contemporary Tourism and Hotel Issues

Running head: EXAMINING CONTEMPORARY TOURISM AND HOTEL ISSUES
EXAMINING CONTEMPORARY TOURISM AND HOTEL ISSUES
Name of the Student
Name of the University
Author Note

1EXAMINING CONTEMPORARY TOURISM AND HOTEL ISSUES
Executive Summary:
The purpose of this report is to examine the contemporary tourism opportunities followed by
the issues related to the accomodation in Pokhara, Nepal. The report provided an analysis for
the destination’s development by mentioning the factors which contributes in its growth. The
paper also contains a detailed discussion of the issues and risks concerning the depletion of
the natural resources of the city. It puts stress on the factors such as social media,
accommodation and transportation structure in influencing the tourism industry of Pokhara. It
is concluded by the findings of the analysis and the concerns of the tourist destination
Pokhara, Nepal.

2EXAMINING CONTEMPORARY TOURISM AND HOTEL ISSUES
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Tourist market potential:........................................................................................................3
Transport Development:.........................................................................................................4
Accommodation development:..............................................................................................5
Crisis and Risk management:.................................................................................................6
Social media influence:..........................................................................................................7
Visitor experience development:............................................................................................8
Conclusion:................................................................................................................................9

3EXAMINING CONTEMPORARY TOURISM AND HOTEL ISSUES
Introduction
Nepal deserves to get the identity of being the ideal tourist destination for mountains.
It has been successful in conducting various activities for tourists such as trekking, soft
walking, rural home experience, cultural tour, eco tourism, sightseeing and adventure sports
activities. One of the best tourist destinations of the world is in Nepal and that is Pokhara,
which is located at 827 meter altitude in the central part of Nepal with a magnificent blend of
beauty and culture. The beauty of this area is composed of snow-capped mountains, Seti
River Gorge, a blanket of vegetation and a range of lakes (Joshi 2017). The diversity in socio-
cultural aspect adds mystery for the tourists. The growth of Pokhara’s tourism at national as
well as international level have been remarkably good. Pokhara’s economic, environmental
and socio-cultural domains have reflected positive potential, thereafter attracting international
business opportunities. The paper will discuss upon the emergence of various newer
segments in market for business activities, the influence of development in transport and
communication over the growth in this sector. Along with it there will be discussion on the
identification of the communication platform for marketing strategies and then analysing the
prospective tourist experience activities for better strategies of establishment. The current
trends of accommodation with the risk involved will also be studied for a comprehensive
market analysis of the chosen destination.
Discussion
Tourist market potential:
The potential of a tourist driven market can be identified by dividing the population in
terms of their requirements, behaviour, beliefs and cultural inclination, which can be
achieved by market segmentation. The areas, which are considered to be the market segments
of the tourism industry, are hotel and hospitality, restaurants, adventure sports, cultural