Impact of Advertisement and Branding on Organization Growth

This document explores the impact of advertisement and branding strategies on the growth of an organization. It discusses the challenges faced by marketers in implementing suitable advertising strategies and analyzes consumers' reactions towards advertisements and branding strategies. The document provides insights based on research methodology, research philosophy, research approach, research design, data collection process, sampling, and data analysis.

Running head: ADVERTISEMENT AND BRANDING IMPACT ON ORGANIZATION
GROWTH
How Effective Advertisement and Proper Branding can Impact the Growth of an Organisation
Name of the University:
Name of the Student:
Authors Note:

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Table of Contents
1.Research Methods.........................................................................................................................2
1.1. Introduction...........................................................................................................................2
1.2. Research Philosophy.............................................................................................................2
1.3. Research Approach...............................................................................................................3
1.4. Research Design...................................................................................................................5
1.5. Data Collection Process........................................................................................................6
1.6. Sampling and Sample Size...................................................................................................7
1.7. Data Analysis........................................................................................................................8
1.8. Ethical Considerations..........................................................................................................8
1.9. Data Validity and Reliability................................................................................................9
1.10. Limitations of Primary and Secondary Data......................................................................9
1.11. Summary...........................................................................................................................10
References......................................................................................................................................11

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1.Research Methods
1.1. Introduction
The research methodology section, the researcher of the study has implemented distinct
types of approaches, strategies and designs in order to attain suitable research results. In action,
the suitability of the responses gathered from the research is observed to rely mostly on the
decided research methodology employed in the study. Additionally, recognising the research
approaches do not offer any research results and such identifications facilitated the researcher to
follow a particular path that facilitates in attaining actuality and authenticity of the study (Alavi
et al., 2018). Conversely, the research methodology section has also facilitated the researcher in
attaining effective opportunities that that enhances the authenticity of the study attained by the
researcher. In the research methodology, the researcher has considered using effective study
techniques in order to attain suitable results. The researcher has also considered employing
suitable approaches that helped in authenticating the study through manipulating data gathered
by the researcher.
1.2. Research Philosophy
Research philosophy selection has supported the researcher in recognising the importance
of the study through employing suitable research paradigm. Research philosophy is segmented
into four types such as interpretive, positivism, pragmatism and realism. Moreover, Brannen
(2017) stated that research philosophy that has a set of characteristics that encompass axiology,
ontology along with epistemology. Positivism philosophy is relied on the reality existence
through specifically proven techniques. The philosophy of interpretive is relied on understanding
of the experiences along with recognition of the humans. On the other hand, the positivism

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philosophy facilitates the researcher in collecting relevant data through employing both the
qualitative as well as quantitative techniques. The realism philosophy is implemented for the
research study objects. Conversely, pragmatism philosophy includes the positivism along with
interpretivism philosophies in order to attain an increased validity of the research findings.
The research focuses on the analysing the impact of advertising and branding strategies
impact on the organization growth of Sydney based companies. For this reason, the researcher
focussed on evaluating the challenges faced by the marketers in implementing suitable
advertising strategies in order to attain increased organizational growth (Cuervo‐Cazurra,
Mudambi, Pedersen & Piscitello, 2017). Considering same, the researcher implemented
positivism philosophy though associating the models and theories explained within the literature
review section. The research also analysed the consumers reaction towards the advertisements
and branding strategies of Sydney organizations through gathering participant responses,
positivism is deemed to be the most suitable philosophy in attaining reliable responses from the
consumers. The researcher did not implement other philosophies as they are not scientifically
proven models and theories supporting the research design of this exploration.
1.3. Research Approach
Research approach selected is one of the major steps in carrying out research for attaining
suitable and reliable research results. In such context, Mackey and Gass (2015) indicated that the
research approach facilitates the researcher in recognising all the steps for carrying out desired
activities in the study of advertisement and branding impact on the growth of the organizations.
The research approach is basically of two types that are inductive and deductive. As per the
opinion of Mackey and Gass (2015) the inductive approach facilitates the researcher to develop a
new set of theories and models after citing the research outcomes. On the other hand, the

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deductive research approach also focuses on evaluating and applying the existing models and
theories associated with the study through attaining support the collected data.
For the reason that the current research is focussed on analysing advertising and branding
impact on the growth of the organizations, the researcher has considered implementing the
deductive study approach in carrying out the research. This is for the reason that the researcher
has taken into account carrying out quantitative analysis in attaining suitable study outcomes this
research approach is deemed to be most suitable. The quantitative analysis is conducted through
analysing the responses gathered from the survey (Mackey & Gass, 2015). Moreover, use of
deductive research approach is justified as the exploration has implemented positivism research
philosophy which is directly associated with quantitative data evaluation. In this method relevant
data will be collected from the consumers those are active in regularly viewing advertisements.
Moreover, the positivism philosophy is also directly associated with analysis of
quantitative data in which relevant data has been collected from the support of previous trends
along with existing facts and models on branding and effective advertisement. In analysing the
relationship between effective advertising and branding strategies on organizational growth other
research approaches such as inductive has not been implemented for the reason that it does not
consider carrying out quantitative or qualitative research. Moreover, the researcher in this
exploration has not attempted to develop a y new model or theory regarding branding,
advisement or organizational growth after attaining findings of the research (Mackey & Gass,
2015). For this reason other approaches cannot be implemented in accomplishing this
exploration as the study provided major priority to the human responses. Moreover, cross
sectional research approach has been implemented in the research that as the exploration
included distinct groups of people who differ in variable of interest along with sharing certain

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other characteristics such as a specific population at a particular time. Moreover this research
approach is suitable in the surveys those are population based like this exploration and supports
the exposure and outcome of research at a same time (Patten & Newhart, 2017).
1.4. Research Design
In the current research, quantitative survey has been conducted for assessing the survey
participants’ perceptions regarding the manner in which several companies of Sydney brand and
advertises their services and products. The survey participants were the consumers and other
important people that follow advertisements of renowned marketing organization within the
nation. The data collection was conducted through administration of questionnaires along with
face-to-face interviews with the participants in the research. The questionnaire served as one the
major data collection instrument that was employed for administering and developing simple
along with a straightforward approach for the research of the beliefs, motives and attitudes.
Questionnaires were designed in a manner to gather generalised information regarding the
human population along with resulting in increase amounts of data standardisation. The
questionnaires were distributed to target participants by means of implementing the “pick and
drop” techniques and in certain instances through personalised e-mails (Patten & Newhart,
2017). A follow up was also conducted in making sure that all the questionnaires that are
collected on timed along with offering suitable assistance to the respondents having complexities
in accomplish the questionnaires provided to them.
The current research focussed on evaluating the impact of advertising and branding on
improving the performance of the organizations in Sydney. Considering the research subject a
detailed description of the factors is important in evaluating the branding and advertising
strategies focussed on which suitable recommendations were offered to the markets of Sydney in

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attaining improved goals. Focussed on the objectives of the research, descriptive research design
was employed in carrying out the overall exploration. Other research designs could not be
implemented as it might fail to depict the causes and issues behind the study in an efficiency
manner. Selecting descriptive research design facilitated the researcher in evaluating and
defining the problems confronted in the study. It also offered the researcher with an increased
opportunity in increasing the understanding of the knowledge based on branding and advertising
(Patten & Newhart, 2017).
1.5. Data Collection Process
Data in the current research was measured as to be the important need for certifying the
success of the exploration in which the collection of the data is relied on the research character
along with the ate target results. Data collected in this research was segmented into primary and
secondary. The secondary data in analysing the impact of advertising and brandings on
improving the performance of the companies in Sydney was collected from the peer reviewed
journals, books, articles and annual reports of the major marketing organizations in Sydney. This
has facilitated in analysing the speculative situations along with historic presentation. This might
facilitate in evaluating the current trend of the research issue regarding advertising and branding
identified in the study. Secondary data has been preferred as a suitable data collection method in
this exportation as it is easily available from both the online and the offline resources.
However, Walliman, (2017) has evidenced that gathering and using primary data in the
research includes attaining viewpoint from human responses and offers most authentic findings
in comparison to the secondary data. For this reason considering the relevance of the research in
collecting human responses the researcher has collected both the primary and secondary data.
Primary data is segmented into qualitative and quantitative data and for this specific research

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quantitative data was used. Qualitative data on impact of advertising and brand on the Sydney
based companies could not be collected due to time constraints in accomplishing the research.
Primary data in this research has been collected from people and consumers that follow
advertisements of the renowned marketing companies in Sydney. In gathering most relevant
human survey responses, the researcher developed a well-constructed questionnaire based on
research variables such as branding, advertising and organizational performance in collecting
desired findings. The researcher distributed the survey questionnaire to the selected consumers
by using personalised e-mal platform and they were provided with seven days for filling the
questionnaire (Quinlan, Babin, Carr & Griffin, 2019). Moreover face to face interview method
has also been conducted in attaining viewpoints from the marketers in Sydney in developing
their branding and advertising strategies as collecting such data has provided with important
information on subject of human perception inclination regarding specific research information.
1.6. Sampling and Sample Size
Sampling serves as a process in which the target respondents for the study were chosen
from the huge population selected for study. Selecting suitable sampling technique facilitated the
researcher in selecting most relevant primary data source for blending important information
aligned with aim and objectives of the study. The simple random sampling method was used in
carrying out survey with the target consumers for the reason that it has offered equal
opportunities to the respondents in getting chosen for the survey (Patten & Newhart, 2017). As
analysing the impact of advertising and branding on the organizational growth of Sydney
companies considered employing quantitative data, so simple random sampling technique was
used from a large sample size. In analysing the gathered quantitative data from the survey, a
larger sample size was employed in attaining and evaluating the respondents’ responses. For this

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reason, 40 people and consumers that follow advertisements of the renowned marketing
companies in Sydney were selected for obtaining most relevant viewpoints on the research
subject.
1.7. Data Analysis
The data gathered from the respondents on their perception regarding the advertisement
and branding strategies of the renowned marketing companies in Sydney in attaining
organisational growth has been analysed through implementing several statistical analytical
techniques. In consideration to that, effective selection of suitable statistical tools was considered
to attain pertinent and reliable research findings. In addition, it also facilitates in sustaining
transparency along with ensuring interpretation of the composed data. Representation of the
findings gathered from the quantitative data analysis is conducted in the form of graphs and
tables that has ensured simplifying the data interpretation process by the researcher (McCusker
& Gunaydin, 2015). In addition, SPSS statistical tool was employed for this research as it
facilitated in converting consumer opinion into a desirable percentage for anticipating the trend
of the respondents’ insight on the branding and advertising strategies implemented by companies
of Sydney in attaining growth. Through employing this statistical tool, correlation and regression
analysis was carried out in order to analyse the relationship between the selected dependent and
independent variables. Based on such findings of the relationship, the hypotheses set for the
research has been tested.
1.8. Ethical Considerations
The research has carried out analysis on the effect of advertisement and branding on the
growth of the organizations in Sydney through maintaining suitable ethical code of conduct. The
secondary data has been collected from diverse valid and authentic sources having recently

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updated information and is peer reviewed that ensures the trustworthiness of the research
findings. The researcher has also ensured that certain sensitive questions have not been asked to
the survey participants and mutual permission has been gathered from them before conducting
survey with them (Mackey & Gass, 2015). In addition, the identity of the target survey
respondents were not disclosed and kept confidential fir the sanctuary reasons. The researcher
also ensured that mo such business use of research statement has been encouraged from
researcher side. The exploration ensured that overall conduct of the study is sole work of the
researcher and is free of any plagiarised content.
1.9. Data Validity and Reliability
In order to maintain the validity and reliability, the researcher has also considered
attaining human responses. The researcher has also made increased attempt to sustain the data
reliability through employing excel applications in data interpretation. In addition, the researcher
has employed most important and reliable websites in collecting data from the consumers that
follows advertisements of the renowned marketing companies in Sydney (Kumar, 2019).
1.10. Limitations of Primary and Secondary Data
In analysing the relationship between the advertising and branding strategies
implementation on organization growth, primary data was collected from the people and
consumers that follow advertisements of the renowned marketing companies in Sydney. In
gathering primary data the reliability of the gathered information acts as the major restraint that
develops an obstacle between the findings of the research and study accomplishments (Jekel et
al., 2019). The consumers favouring a brand might have the likability of providing a positive
image of the company through not explaining major issues. In such context, the researcher might
deal with issues in recognising major advertising and branding concerns along with making

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recommendations to deal with them. It has evaluated that the secondary data might also be
manipulated to a certain extent that might impact the quality of the study findings.
1.11. Summary
The research methodology section has also facilitated the researcher in attaining effective
opportunities that that enhances the authenticity of the study attained by the researcher. In the
research methodology, the researcher has considered using effective study techniques in order to
attain suitable results. The research focuses on the analysing the impact of advertisement and
branding strategies impact on the organization growth of Sydney based companies. Considering
same, the researcher implemented positivism philosophy and deductive approach though
associating the models and theories explained within the literature review section. The
questionnaire served as one the major data collection instrument that was employed for
administering and developing simple along with a straightforward approach for the research of
the beliefs, motives and attitudes. Through employing SPSS statistical tool, correlation and
regression analysis was carried out in order to analyse the relationship between the selected
dependent and independent variables. As analysing the impact of advertising and branding on the
organizational growth of Sydney companies considered employing quantitative data, so simple
random sampling technique was used from a large sample size. In analysing the gathered
quantitative data from the survey, a larger sample size was employed in attaining and evaluating
the respondents’ responses.

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References
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methodology in mixed methods research: before design theoretical
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Brannen, J. (2017). Mixing methods: Qualitative and quantitative research.Routledge.
Cuervo‐Cazurra, A., Mudambi, R., Pedersen, T., &Piscitello, L. (2017).Research methodology in
global strategy research. Global Strategy Journal, 7(3), 233-240.
Jekel, M., Glöckner, A., Fiedler, S., AllstadtTorras, R., Dorrough, A., Mischkowski,
D., ...&Miketta, S. (2019). The Impact of Open Science Practices on Research
Methodology: A Case Study for Research in Judgment and Decision Making. Open
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Kumar, R. (2019). Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A., &Gass, S. M. (2015). Second language research: Methodology and design.
Routledge.
McCusker, K., &Gunaydin, S. (2015). Research using qualitative, quantitative or mixed methods
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Patten, M. L., & Newhart, M. (2017). Understanding research methods: An overview of the
essentials. Routledge.

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Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods.South Western
Cengage.
Walliman, N. (2017). Research methods: The basics. Routledge.