Impact of Advertisement and Branding on Organization Growth

Running head: ADVERTISEMENT AND BRANDING IMPACT ON ORGANIZATION
GROWTH
How Effective Advertisement and Proper Branding can Impact the Growth of an Organisation
Name of the University:
Name of the Student:
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1ADVERTISEMENT AND BRANDING IMPACT ON ORGANIZATION GROWTH
Table of Contents
1.Research Methods.........................................................................................................................2
1.1. Introduction...........................................................................................................................2
1.2. Research Philosophy.............................................................................................................2
1.3. Research Approach...............................................................................................................3
1.4. Research Design...................................................................................................................5
1.5. Data Collection Process........................................................................................................6
1.6. Sampling and Sample Size...................................................................................................7
1.7. Data Analysis........................................................................................................................8
1.8. Ethical Considerations..........................................................................................................8
1.9. Data Validity and Reliability................................................................................................9
1.10. Limitations of Primary and Secondary Data......................................................................9
1.11. Summary...........................................................................................................................10
References......................................................................................................................................11

2ADVERTISEMENT AND BRANDING IMPACT ON ORGANIZATION GROWTH
1.Research Methods
1.1. Introduction
The research methodology section, the researcher of the study has implemented distinct
types of approaches, strategies and designs in order to attain suitable research results. In action,
the suitability of the responses gathered from the research is observed to rely mostly on the
decided research methodology employed in the study. Additionally, recognising the research
approaches do not offer any research results and such identifications facilitated the researcher to
follow a particular path that facilitates in attaining actuality and authenticity of the study (Alavi
et al., 2018). Conversely, the research methodology section has also facilitated the researcher in
attaining effective opportunities that that enhances the authenticity of the study attained by the
researcher. In the research methodology, the researcher has considered using effective study
techniques in order to attain suitable results. The researcher has also considered employing
suitable approaches that helped in authenticating the study through manipulating data gathered
by the researcher.
1.2. Research Philosophy
Research philosophy selection has supported the researcher in recognising the importance
of the study through employing suitable research paradigm. Research philosophy is segmented
into four types such as interpretive, positivism, pragmatism and realism. Moreover, Brannen
(2017) stated that research philosophy that has a set of characteristics that encompass axiology,
ontology along with epistemology. Positivism philosophy is relied on the reality existence
through specifically proven techniques. The philosophy of interpretive is relied on understanding
of the experiences along with recognition of the humans. On the other hand, the positivism

3ADVERTISEMENT AND BRANDING IMPACT ON ORGANIZATION GROWTH
philosophy facilitates the researcher in collecting relevant data through employing both the
qualitative as well as quantitative techniques. The realism philosophy is implemented for the
research study objects. Conversely, pragmatism philosophy includes the positivism along with
interpretivism philosophies in order to attain an increased validity of the research findings.
The research focuses on the analysing the impact of advertising and branding strategies
impact on the organization growth of Sydney based companies. For this reason, the researcher
focussed on evaluating the challenges faced by the marketers in implementing suitable
advertising strategies in order to attain increased organizational growth (Cuervo‐Cazurra,
Mudambi, Pedersen & Piscitello, 2017). Considering same, the researcher implemented
positivism philosophy though associating the models and theories explained within the literature
review section. The research also analysed the consumers reaction towards the advertisements
and branding strategies of Sydney organizations through gathering participant responses,
positivism is deemed to be the most suitable philosophy in attaining reliable responses from the
consumers. The researcher did not implement other philosophies as they are not scientifically
proven models and theories supporting the research design of this exploration.
1.3. Research Approach
Research approach selected is one of the major steps in carrying out research for attaining
suitable and reliable research results. In such context, Mackey and Gass (2015) indicated that the
research approach facilitates the researcher in recognising all the steps for carrying out desired
activities in the study of advertisement and branding impact on the growth of the organizations.
The research approach is basically of two types that are inductive and deductive. As per the
opinion of Mackey and Gass (2015) the inductive approach facilitates the researcher to develop a
new set of theories and models after citing the research outcomes. On the other hand, the