Advertisement Compare and Contrast Assignment
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Added on 2020-05-03
Advertisement Compare and Contrast Assignment
Added on 2020-05-03
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Running head: COMPARE AND CONTRAST BETWEEN TWO ADVERTISEMENTS COMPARE AND CONTRAST BETWEEN TWO ADVERTISEMENTSName of the studentName of the universityAuthor note
1COMPARE AND CONTRAST BETWEEN TWO ADVERTISEMENTSThe globalization has led to the rise of multinational organizations with gradual change inthe taste and the preference patterns of the people all around the world. Consumerism hasevolved gradually and the demands of the people have changed from necessities to luxury.Luxury items like the valuables and the assets are being considered as the necessity in the daysof modernization. In order to cope up with the demand of the people, multinationals haveevolved and commodities are being designed based on the requirements of the people all aroundthe world. The major cases of capitalization have led to the rise of varied consumerism patterns,which companies are required to monitor and understand the consumer behavior in order to plantheir production units. Distribution is again another factor that must be undertaken by thecompany for ensuring the availability of the commodities in the common market. Consumerismat large has made the multinationals to undertake processes in order to make them aware of theactivities that are being undertaken by the companies (Albers-Miller and Royne Stafford 2017).The companies have undertaken steps in order to make the global consumers aware of theproduct that the company launches. In order to make the advertisements appealing to the publicat large, the company must undertake certain steps to make the advertisement more happeningand attractive. The chief requirements of framing a perfect advertisement is being discussed inthis discussion, based on the essay that is being written by Jib Fowle (Cyberpat.com/shirlsite2017). The main purpose of this discussion is to compare and contrast the two printadvertisements of companies manufacturing the same line of products, based on the principlerequirements of a perfect advertisement. Thereby the discussion aims at assessing the print
2COMPARE AND CONTRAST BETWEEN TWO ADVERTISEMENTSadvertisements on the criteria of the issues that are being faced by the company in marketingtheir products due to a flaw in their advertisement strategy. The different tastes and preferences determine the buying habits of the consumers andtherefore the advertisements that are being framed by the companies should be made in the way,which attracts the target consumers. Advertisements is not meagerly making the consumersaware of the product’s existence but also justifies the cause as to why the consumers must selectthe product which is being developed to meet the requirements of the clients. Depending on therequirements of the consumers, the company must adhere to the certain principles that help themin attracting the target market (Cyberpat.com/shirlsite 2017). The different strategies that thecompany undertakes are also based on the type of the product that is to be advertised and thesource or the channel through which the advertisement procedure is being executed. I believethat the changes in the advertisements help in promoting the products in the most prominentmanner. The lucid approach of the organization helps in the undertaking of the steps that arebeing undertaken by the organizations to bring success.The printed media that is being referred to as per the requirements of the discussion isbased on the two most eminent automobile companies in this modern era, namely Mercedes andLand Rover. The companies have formulated their advertisements in order to make the targetconsumers aware of the products that are recently launched. The advertisements also stated theexperience that the consumers are sure to get from the manufactured products of the companies.The opinion and the preferences of the consumer will largely affect the sales of the cars fromboth the car manufacturers, but the advertising strategy undertaken by the company is differentadhering to the requirements of the products (Cyberpat.com/shirlsite 2017).
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