Advertising and Integrated Marketing | Report

   

Added on  2020-03-16

20 Pages3045 Words80 Views
Running Head: Advertising 3D SYSTEMS’ HEALTHCARE TECHNOLOGY CENTREAdvertising and Integrated marketing
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Advertising 1Executive Summary Under this report, Integrated Marketing Communication plan will be discussed in relation to the3D Systems' Healthcare technology Centre. The motive behind developing an IMC is to enhancethe demand for the new as well as existing products and services amongst the consumers. Thisplan will be discussed in sections and the first section of the report will cover communicationobjectives which are crucial from the point of view to develop the outline of the IMC plan.Along with the communication objectives, IMC tools will also be analysed from the perspectiveof the communication objectives. The next section of the report will cover the promotional andadvertisement strategies used for enhancing the effectiveness of the plan.
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Advertising 2Table of ContentsIntroduction......................................................................................................................................3Literature Review............................................................................................................................4Market Segments.............................................................................................................................5Marketing Communication Objectives............................................................................................6IMC Tools........................................................................................................................................7Creating Advertising Strategies.......................................................................................................8Media Plan.......................................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
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Advertising 3IntroductionFor achievement of the targets and the goals set up by the management, a disciplinary modelneeds to be selected and it should be capable enough to help the organization to put its efforts insuch a manner so that management’s expectations could be fulfilled. The idea of developingIntegrated Marketing Communication Plan is basically adopted from the analysis conducted byAmerican Association of Advertising Agencies and the effectiveness of this plan has also beendescribed in the same analysis. This plan helps the organization in the attainment of the goalsand the objectives expected with the introduction of the IMC plan and this also helps theorganization to put their effective effort in an appropriate manner so that optimum results couldbe obtained. This model is capable enough to enhance the organization’s performance as this iscapable enough in extracting appropriate results amongst all faculties of the organization. Themajor advantage of this model is that it helps the organization to develop their effective marketimage through performing their crucial functionalities with very ease with minimizing the cost.This model will enhance the effectiveness of the organization’s advertisement and promotionalcampaign and with the effect of this; link between the customers will be built in relation to thecommunication objectives. With the help of this model, organization is able to promote itsproducts and services amongst the consumers effectively and it leads to enhancement in thegoodwill of the organization in the consumer’s mind. In terms of conventional systems,coordinated advertising system acts as the modern instrument for promoting and spreadingawareness in relation to the products. 3D System’s Healthcare Technology Centre offers variousproducts to its consumers such as 3D products and administrations outline system, printingmaterials, etc. The following analysis will determine the requirement of Integrated Marketing
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