Integrated Marketing Communication for L'Oreal Group

Running Head: Integrated Marketing Communication
L’Oreal Group
Integrated Marketing Communication

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Table of Contents
Introduction......................................................................................................................................2
IMC strategy....................................................................................................................................2
Media Strategy.............................................................................................................................3
Creative Strategy..........................................................................................................................4
Media Schedule............................................................................................................................5
Evaluation of the campaign..........................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
Unifying and combining the methods and process of communication that are utilized by the
business corporation for interacting and communicating with the consumers and motivating them
to purchase the products and services can be termed as the mechanism of integrated marketing
communication. The process can also be termed as the methodology for planning, executing,
monitoring the brand messages that will develop and enhance customer relationship and bonds.
Integrated marketing communication is a contemporary mechanism through which a business
organization can effectively communicate the important details and data regarding the products
and services and thus will present the same for enhancing the repeat intention of the existing
consumers and attracting new customers. IMC plan proves beneficial for the business
corporation on number of aspects such as it aids the business entity in advancing the
communication skills of the business corporation to a professional level that will bring an
enhancement in the market share and customer base. IMC is a co-ordination of and integration
of values, tools and avenues with the organization into a seamless system for maximizing the
impact on the consumer. The below presented is the IMC plan that is developed for L’Oreal.
The business entity is expecting and is attempting to enhance the service and products quality by
making effective use of means and mechanisms for communicating. The below presented report
is a detailed integrated marketing communication plan for L’Oreal (L’Oreal Group, 2018).
As per the given scenario it has been clearly stated that developing segments of consumers as a
target audience is an empirical task for any of the business organization and the same case is
with L’Oreal. It is very much significant for the business corporation to create recognition for the
course of action of the consumers that are required to be selected as a target audience. The
promoters and the advertisers should make understanding the necessities and the demands of the
consumers for showcasing the goals and objectives. The normal plotting store up must have
relative needs, interests and needs about Organic Shampoo and Conditioner. For all intents and
purposes indistinguishable shampoos and brands should lure the overall public including the
objective publicizes. Same trademarks and advancements pull in the prospect of the proposed
interest assembling and impel to purchase. To pick a goal advertise, it is basic for the relationship
to ponder the extra components:

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 Understanding the way of life of the shoppers
 Age gathering of the people
IMC strategy
L’Oreal is one of the largest and leading cosmetic group producing in top beauty products.
L’Oreal Company has a wide reach all over the world, the company spend a lot of money on for
promoting their products and for their advertisement as well. And in order to achieve their
current position the company has to implement a successful Integrated Marketing
Communication strategy, IMC is a very simple yet complicated concept it refers to the ways or
strategies for accomplishing the current or desired objective of a company or their marketing
campaign by promoting and advertising their products or services through some specially
designed promotional tools (Holmes, et. al., 2017). There are lots of ways the company can
advertise their product , let it be social media like, Facebook, youtube, twitter and instagram
etcetera or another way is by publishing it in newspaper or advertising on television, these all
methods can be used by L’Oreal for the promotion of their products. For accomplishing their
desired objectives, L’Oreal has to focus on the target audience more and more and understand
what their requirements are and for doing so the company has to interact with the customers from
time to time through each and every platform possible to get their feedback on the products
which will help the company to know if there is any need for improvement anywhere or if there
is any issue with something the company will get updated (Shamout, 2016). There is another
tool of advertisement that the company can use to promote their products and that is banner
advertisement which includes printing the products on the banners and displaying the banners in
such areas which are either popular or frequently visited by a large number of people or we can
say busy areas. Through all these promotional methods and advertisements the target audience or
the customers will be able to connect with the company and also leading to a stronger
relationship between the L’Oreal group and the consumers. IMC benefits the L’Oreal group in so
many different ways for example, the company can establish a direct contact with the consumers
and get to know the reviews about their product directly from the consumers, by using social