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Advertising and Promotion in Kellogg | Report

   

Added on  2020-02-03

11 Pages3270 Words42 Views
Advertising and Promotion

INTRODUCTION Advertising and promotion is the two essential aspects which is adopted by thecompanies in order to cater the large number of people for the purpose to make the offering ofdifferent product and services (Frank, 2011). These activities are the integral part oforganizations. The present report discusses about the advertising and promotion activities ofKellogg's which help in attaining the corporate goals and objectives in effectual form. Differentways are adopted to review the creative aspects of advertising. Further, different techniques arediscussed that help in the below-the -line promotion of Kellogg's. This report discuss about thevarious below the line promotion techniques to offer the product.TASK 1A) Stating the communication process which is applied to advertising and promotionCommunication is the most important process that is carried out within variousorganizations in order to make other people aware about different products and services offeredby them. For the advertising and promotion, communication is an essential aspect which isassociated with it. It is an important part for the particular brand which helps in marketing ofproducts and services to the millions of consumers.In the present era, business units are becoming very competitive and adopt different typesof tactics to advertise and promote the product with the use of different modes of communicationsuch as internet, television, etc.B) Organizations of the advertising and promotions industryThere are different organizations which are responsible for the advertising and promotionactivities of Kellogg's:European Federation of Sales Promotion: It is the organization which works acrossEurope to meet, exchange the ideas to enhance the reputation of Kellogg's and promoted the highstandard sales of the product that is advertised in to the market place.European Association of Communication agencies: It is an agency that promotes andcontributes in the advertisement of product in a free market economy. It works to encouragecooperation between different agencies and other bodies in order to advertise and promote theproduct.

C) Assessing how the promotion is regulatedAdvertising and promotion is regulated in an effective form through combining differentpractises and policies that are adopted to regulate the entire operations which are related to thepromotion of Kellog's. It is regulated by the following bodies:Bar Standards Board: It is the body which regulates the functioning of promotionalactivities. It ensures the quality and reliability of product as well as advertises and promotes theproduct in a consistent form.Committee of advertising practice: It is a self-regulatory body that creates variousbroadcast and non-broadcast advertising codes that are administered by the Advertising StandardAuthority. Committee of advertising practice revises the codes and helps ASA to enforce them.D) Examining the current trends in advertising and promotion and impact of ICTAdvertising and promotion are the paid activities that are carried out by Kellog's to gainthe attention of consumers towards the products and services which they are offering.There are some current trends in advertising and promotion that are discussed below:Multichannel Marketing: Kellogg's, makes the use of multichannel marketing for thepurpose to promote its product in front of different groups of people.Online Marketing: Nowadays, people make use of internet to fetch the informationrelated to different products and services which are being offered to them. Kellog's makes use ofthis to advertise and promote its products.QR codes: It is a recent trend that is adopted by Kellogg's. Through using this, customeris able to scan the information about the products and services of company. With the use ofsmart phone, consumer is able to evaluate entire information about the product.Impact of information and communication technology on the organization is thatdifferent devices are being used to advertise and promote the product as well as communicatewith the large customer groups.TASK 2A) Role of advertising in an integrated promotional strategy for Kellog'sAdvertising and promotion plays a very important role in any success of the product andservices which are promoted with the help of different channels. The role of advertising is an

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