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Integrated promotional strategy for business and product

   

Added on  2020-01-07

19 Pages4296 Words144 Views
ADVERTISING ANDPROMOTION

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Communication process which applies on advertising and promotion.................................41.2 Organisation of industry........................................................................................................51.3 Regulation of promotion.......................................................................................................61.4 Current trends with the impact of ICT..................................................................................6TASK 2............................................................................................................................................8.....................................................................................................................................................8TASK 3..........................................................................................................................................13TASK 4..........................................................................................................................................174.1 An appropriate process for the formulation of a budget for an integrated promotionalstrategy:.....................................................................................................................................174.2 The development of a promotional plan for a business or product:....................................184.3 plan the integration of promotional techniques into the promotional strategy for a businessor product:.................................................................................................................................184.4 Appropriate techniques for measuring campaign effectiveness:........................................19CONCLUSION..............................................................................................................................19REFRENCES.................................................................................................................................20Books and Journals...................................................................................................................20Online........................................................................................................................................21

INTRODUCTIONIn the world of tough competition in the market, every organisation is trying to invent a new wayto promote their products or services. Everyone is looking for a better advertisement andpromotion ways so that huge amount of people know about the company's products and services.Development of social media emerge a vast level of communication. With the help of whichcompany can famous their products or services via creating pages on Facebook and introducepotential consumers at the broad level(Funk, 2013). This is the most cheapest way to promotecompany's product or services. Company's marketing manager or their team can interact to theirpotential customers and make modification in the products and services after taking theirsuggestions through such social sites. Now the world completely has emerged on automation.Company need to take internet more particularly social networking sites or make company'swebsite. So that people would get attracted at broad level.TASK 11.1 Communication process which applies on advertising and promotionCommunication is the best medium which helps in communicate to the target customermaking the advertising and promotion of a product effective and efficient. With the help of bestcommunication method it benefits the firm to conceived more and more consumers. There arevarious communication method which can apply by the firm for just to maximise the number ofclients. IDEAL home show is a company which deals in many home appliances and with newtechnology. They just launched a new smart phone with some quality features which help to anentity to grow and expand their business. Company can use various methods of communicationand promotion which leads them to attain target market with such activities. Somecommunication process in advertising and promotional activities are:1.A firm can advertise their product in newspapers and magazines. It helps increating and attracting large number of consumers. This type of advertising leadsto fascinate large number of customers. Because in newspaper advertisementmany features and qualities are specified(Gordon, 2012)

2.Company can also made their hoardings on building and near to street so, it helpsin attracting large number of people on such type of things.3.An entity can also made their own website and regularly update that with newproduct information.4.Ideal home can also use some promotional activities for a communication likethey can sponsoring many events for their smart phones by providing free t-shirts,watches in that event.5.They can also arrange some live events for their product, so, it helps in maintain atwo way communication process.Such activities of communication process helps in maintain a proper growth of sales. Andit helps in better communication skill. By using live events, consumer can ask about all theirquarries or all related issue can question which they want to know. It leads in better growth ofsale(Hoek, 2010)1.2 Organisation of industryIn any industry there are vast number of agencies which help to firm to promote theirproduct. There are many departments and sub departments which gives their best in productgrowth and success. These organisations in industry are like advertising agency, creative agencyand many more. These services are work in the organisation some other service like publicrelation, sales promotion, marketing research are also beneficial term for any new product and inits success or failure(Joshi and Hanssens ,2010)These organisations in Ideal home shop have to work on all advertising and promotionrelated factors so, that their innovation of new technology smart phone can attain target numberof sale.Firstly marketing research agency have to research about the market. This implies thatthey have to properly analyse all the present factors of market and about their competitorsproduct. So, they can produce such type of product which is different from others. Then they have to produce such product which is different from others and work on itsadvertising and promotional related activities. This work can be done by these different agenciesof an industry. Advertising organisation have to advertise their product on national andinternational level, so, they can earn large number of customers. Media planning team work onvarious medium through which they can choose varieties of medium for promotional activities.

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