Advertising and Public Relations Assignment

ADVERTISING AND
PUBLIC RELATIONS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Meaning and Importance of Social Media.............................................................................1
Impact of Social Media on Public Relations..........................................................................3
How professionals are adopting and using social media........................................................5
Recommendations..................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Advertising may be defined as marketing communication which employs a sponsored
and non-professional message which helps in promoting and selling a product or a service or an
idea. Advertising is a tactic which involves paying for space to promote a product or service or a
cause. The actual promotional messages are also called as advertisements or ads in short. It is the
best way to communicate with the customers and also helps in informing the customers about the
number of brands that exist in the market or will exist in future. Advertisements are very
important for the customers because it is the way through which the customers come to know
about the existence of the product or service in a market (Ferguson, 2018). Public relations can
be defined as a practice of managing and spreading the information between an organization or
an individual and the public. It includes an organization or an individual which are gaining the
exposure to their audiences by using a topics of various public interests and also the news items
which do not require a direct payments. Present report discusses about the importance of social
media for maintaining public relations and how social media has an impact on public relations.
This report also discusses about how professionals are adopting and using social media to
improve public relations.
MAIN BODY
Meaning and Importance of Social Media
Social media can be defined as the an interactive computer mediated technology which
facilitates the creation and sharing of an information, career interests, ideas and other forms of an
expression through networks and virtual communities. It is a collection of various online
communication channels which is dedicated to community based input, content sharing,
interactions and collaboration. Social media forms a media which allows people in sharing the
information and also in communication by using a mobile phones and internet. It is a term which
is used for the various internet applications which allow the users in creating content, sharing of
the content and also allows to interact with each other. Interactions can be in various forms some
of them are sharing of links of interesting content which is produced by third party, public
updates the profile which includes the information on the various current activities and even
location and data, sharing of photos, posts and videos, commenting on videos, links, photos and
posts which is being shared by others (Tran and et.al., 2019). Social media marketing is the
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