Advertisement Campaign for Indomie Noodles

The Indomie Noodles Advertisement Campaign aims to improve the brand image, increase sales, and market reach. The campaign objectives are specific, measurable, attainable, realistic, and time-limited. The budget is allocated for stakeholder communication, advertising contracts, legal process, advanced investment, workforce payroll, monitoring, controlling workflow, printing media, satellite media, digital media, social media, charity activity, social sustainability campaign, and advertising strategy. The creative execution includes connecting the campaigns to popular culture, using brand ambassadors, humor, animals, street arts, virtual reality, and exaggerating the product features. The media execution includes a lifestyle approach, slice of life approach, testimonials, brand spokesperson, and capturing social media trends.

Advertisement Campaign
-Indomie Noodles

Introduction
Indomie Noodles were first introduced into the
Indonesian market in 1969
Indomie is a brand of instant noodle produced by
an Indonesian company Indofood Sukses Makmur
Tbk
The advertisement campaign “My Indomie
Noodles”
Advertisement Campaign for Indomie Noodles
can help to improve the brand image and

Situation Analysis
Poor history of promotion
Poor customer communication
High competitive challenges from international
companies such as Pasta & Noodles, MAGGI
Noodles and Noodles King Budweiser

Campaign Objectives
Specific Measurable Attainable Realistic Time-limit
1 Increasing brand
awareness among
customers
By gaining
15% more
customer base
Through using social
media
Posting about attractive
offers
By next 6
months
2 Increasing the number
new subscribers
By 50%: To increase the sales
unit
Through providing
digital subscription
offers
Within next 1
year
3 Increasing the current
funding
By 30% Through partnership
ventures
By executing Corporate
communications
Within next 2
years
4 Increasing online
traffic to company’s
website
By 150% Through social
media
By using hyper-linked
post and pay per add
popup
Within next 6
months
5 Increasing brand
reputation
Increasing the
online
discussion rate
by 150%
Through Corporate
Social Responsibility
Involved in charity acts Within next 1
year
6 Increasing the social
media marketing
By 200% Changing the major
marketing platform
By increased digital
information management
Within next 6
months

Campaign Budget
Objectives Activity Cost
Stakeholder communication
Meeting $1,200
Telephonic communication $700
Digital communication $450
Transportation $2,500
TOTAL $4,850
Advertisement contracts
Legal process $1,500
Subscribing advertisement plan $24,000
Advanced investment $150,000
TOTAL $175,500
Execution
Workforce Payroll $320,000
Monitoring $2,500
Controlling workflow $5,400
TOTAL $327,900
Advertising strategy
Printing media $145,000
Satellite media $242,000
Digital media $34,000
Social media $12,000
Charity activity $185,000
Social sustainability campaign $150,000
TOTAL $768,000
TOTAL EXPENDATURE $1,276,250

Creative Execution
Connecting the campaigns to popular culture to gain mass
popularity
Using Brand Ambassadors to convey advertisement message
Using humor in the content to make them more interesting
and attractive
Using animals in the commercials to make them more
attractive
Using street arts to convey the campaign message through
a creative approach
Using virtual reality for online site to enhance customers
experience
Exaggerating the features of the product in the
advertisements to make them more appealing

Media Execution
Lifestyle Approach
Slice of Life approach
Testimonials
Brand Spokesperson
Capturing social media trends

Reflection and Self Assessment
The advertisement campaign can help to
acghieve the following outcomes:
Improve the brand image
Increase reach to new customers
Improve number of visits to company’s website
Help to retain customers and increase brand
loyalty
Increase market reach and penetration

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