Role of Advertising in Promotional Mix

Role of Advertising in
Promotional Mix

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In today's business world, it is needed to stay competitive by using different tactics in order to
reach wider audience. Advertising the product is one of the most crucial element of promotional
mix activity which helps in reaching the large number of audience by various channels in order
to build the awareness along with promoting by offering special offers. It helps in promoting the
product that may be found beneficial for the customers (Pounders, 2018). This report will cover
the role of advertising in promotion mix with some examples. It also covers how it help in brand
promotion of a newly launched product or service.
TASK
Every business enterprise wants to maximise its profitability and to minimise its
operating cost. There are various methods by which a business can increase its profit and one
those method is promotional mix. It is describes as the process that comprises of various
marketing method combinations such as direct marketing and public relation in order to achieve
the marketing objectives. Advertising is one of the important element of promotional mix
activity. It is a type of paid promotion which helps in promoting the product and made awareness
of product and service. Organisation make their products and their packaging attractive that
catches the attention of the customers along with setting a reasonable price. The process of an
effective advertising is discussed below.
 Pointing the target customer – The very first step involves in advertising is identification
of the target market. This set of people are taken into consideration in order to solve their
problem effectively as compared to competitors. Based on demographic, tradition and
culture, the company can easily target their audience. It consist of audience's occupation,
salary , age and gender (Bhatia, 2019). This also helps in understand the purchasing
power of the customers.
 Create an advertisement strategy – It involves the formulation of advertising and
promotional strategies in order to create product or brand awareness among the
customers. The company can easily reach to new markets and pin the target audience.
These advertising campaigns should align with its other promotional strategy. For ex – If
an automobile company wants to promote its luxury car segment then it should post their
advertisement in cars magazines.