Practical Digital Marketing

Marketing in a specific
communication strategy
Practical Digital Marketing

Content
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective
organisations, as part of the promotional aspect of the marketing mix.
4. Effectiveness and rank the examples in order of effectiveness, utilizing the social media measures
5. Conclusions
6. References

Introduction And DM
• Digital Marketing is a concept of delivering the advertisement of products
and services by using various online platforms such as websites, mobile
apps, search engines, etc.
• Through digital marketing companies can reach to large number of
customers globally.

What is digital marketing strategy
Digital Marketing Strategy includes the action that is implemented through
using different online channels in order to achieve the goals and objectives of
Company.
The Strategy is created by defining the brand, building customers personas,
creating SMART goals, choosing digital marketing strategies, brainstorming
strategy, launching campaign and tracking results.