Advertising Theory and Practice: Strategies, Theories, and Models

Advertising Theory and Practice 1
Advertising Theory and Practice
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Advertising Theory and Practice 2
Executive Summary
Advertising has a lot of goals and objectives in businesses. Many organizations advertise
their products for various purposes. Advertising entails using potential communication tools and
theories and strategies to persuading the customers adopt a particular product and develop an
interest towards them(Shankar et al, 2010, p.111). This has been done by use of both traditional
and modern methods. In doing so, businesses devise strategies which vary depending on the type
of business an organization. Most businesses are employing the various modern advertising
strategies and theories in marketing their brands globally. The types of theories employed
include the mediation of reality, shifting loyalties, the magic of meaning, the hidden message and
imitative desire which have been discussed in this report
The purpose of this report is to It highlights how business persons and organizations can
succeed in a competitive environment by applied efficient advertising strategies using various
advertising models which have been shown in the work. We will investigate communication
advertising theories and explore also the processes which are involved in creation as well as
evaluating a business advertising campaigns. An aspect of this report will explore the role of
advertising strategy research, segmenting and targeting audiences and creative processes. The
report shall also explore the various advertising models and how they can be employed in
advertising, their advantages and disadvantages and recommendations for any business that
wishes to use the advertising theory in its daily business practice. This will be done by
investigating literatures published in advertising sectors. This study also has focused in
extending the theoretical knowledge and practical knowledge of how advertising usually works.
By evaluating various advertising strategies and models in an applied setting and in the
advertisers perspective.

Advertising Theory and Practice 3
Table of Contents
1.0 Introduction............................................................................................4
2.0 Media buying strategies..............................................................................5
3.0 Creative strategies.....................................................................................6
4.0 Advertising theories and practices..................................................................7
4.0 How creative strategies apply in daily activities..................................................9
Conclusion................................................................................................11
Recommendations.........................................................................................11
References.........................................................................................12

Advertising Theory and Practice 4
1.0 Introduction
Over the past years, businesses have been employing various advertising techniques to persuade
customers to develop an interest in their products. These strategies have experienced a consistent
improvement as many theories and strategies have come explaining and challenging the currents
theories and practice. It has therefore been a difficult encounter for organizations in selecting the
most advertising theories and strategies that will work efficiently to make the organizations meet
their goals and objectives. This has been forcing companies to use many strategies as well as
employing a number of theories in their practices. According to (Bowen, 2013), advertising ae
the means of communication between a businessman and organization with the users of a
product or a service offered. These firms send advertising messages using various platforms and
techniques in making the potential and existing public be aware of the existence of certain
products in the market.
Advertising theory, therefore, is simply the strategies proposed and recommended, and
which are extensively used in day to day marketing of products by different organizations(Percy
and Elliott, 2016, p.46). The five theories which have been discussed in this theories have both
advantages and disadvantages. In this report, therefore, we will examine the various theoretical
advertising theories stating their merits and demerits and suggest recommendations for any
organization which wishes to employ the specific strategies.