Advntu: A Unique Reward Earning App for Watching Ads

MARKETING
MANAGEMENT

ABSTRACT
Marketing management is one of the most important part of the business. It plays a vital
role in the success of the business especially in the promotional activities. The report is based on
the new application- Advntu, that is a reward earning app which lets the users earn rewards by
following a few simple steps. The brand aims at creating a unique channel between the
advertisers and consumers. The present report explains different features and functions of the app
and the variety of benefits that it will provide to its users. It also explains the rationale for the app
and how it can appeal to its target audience/ segment in the market. The main purpose of the
report is to design a detailed marketing mix for the application and individual strategies that can
be used for the success of the product. These strategies and ideas are based on the target market
segment that is the most appropriate for the type of app. It also outlines different digital
marketing strategies and analyse strategies such as E- marketing and M- marketing strategies.
The current report also focus on different ways to interact with the customers with the help of
these strategies and how these strategies can contribute to the success of the brand.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Overview of Product........................................................................................................................4
Literature Review.............................................................................................................................5
Analysis and Discussion..................................................................................................................6
Recommendation.............................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing management can be defined as the practical application of the marketing
procedure, ideas and type in an organization or a firm. It also focuses on the management of a
firm's marketing resources and activities (Parsons and Lepkowska-White, 2018).
Advntu is an idea of an application that pays money to its users for viewing ads. This is a quite
unique idea that has never been in the market before. There are a lot of times when people get
irritated due to the pop up ads in between the videos and searches. The advertisement industry
and revenues have become a big part of the digital world and is growing rapidly and hence, their
existence cannot be ignored. But what if the users get paid for watching these ads, this will result
in a win- win situation for both the users and the brand as the brand will reach more customers
and the customers will earn profits for the time they waste watching the unwanted apps. The
other feature of this application is that it will also let small brands to upload advertisements on
the basis of payments. This will help smaller companies and products to find a platform to
promote their product.
The current report discuss a new app that focuses on the millennials as the target market that is
being introduced by the company. It explains the unique features and functions of the app and
effective strategies that will influence its target market and potential customers. The app is
primarily focussed on the millennials and is a new idea that has never been before in the market.
The purpose of the report is to analyse appropriate digital marketing strategies and such as E-
marketing and M- marketing and analyse how these strategies can contribute to the success of
the organization.
MAIN BODY
Overview of Product
This application contains advertisement videos of the brands that are willing to pay
money for promotion in a per view payment system. There are a lot of brands that look for
different promotional channels in order to find and reach to maximum customers. The people
rarely pay attention on the bulk of ads on televisions and social media and hence, very less
number of people really get engaged. The main feature of Advntu is that-
 It is free to access and this makes easy decision for the customers to try it out.