Marketing Plan for Health-Track App

Marketing Plan

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Description of the app to be introduced in the market along with its features and functions.....1
Explanation of rationale for the app and reason to appeal it to its target segment......................2
Designing of brand-new marketing mix for the application and specific strategies adopted by
the individual recommended for the app along with the justification for all the strategies
recommended based on the segment targeting............................................................................3
Evaluation of ways organisation use the appropriate digital marketing strategies including the
analysis of E-marketing and M-marketing..................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing management can be described as the process on creating, implementing and planning
for different strategies which will assist a person in the purpose of attainment of business
objectives. It is focusing on increasing brand awareness, boosting profits and also for purpose of
entering into untapped markets (Balducci and Marinova, 2018). It is one of the important terms
for a business as it allows them for purpose of increasing the awareness for the products and
customers and also it helps me the product more visible. This project report includes a brief
description of the application along with its features and function. It also includes an explanation
of the app and ways in which it can appeal to the target segments. It consists the design of the
brand-new marketing mix for the app which specifies different individual strategies
recommended for the app along with the justification based on the target segments. Moreover, it
evaluates ways in which organisations can use different types of digital marketing strategies
including E-marketing analysis and M-marketing strategies.
MAIN BODY
Description of the app to be introduced in the market along with its features and functions
Health-Track App is one of the apps which is introduced by the tech company in order to
improve the health of the millennials. Increasing health-related issues has been arise in
millennials in their growing age like fat which not only creates a negative impact on their health
but also reduces their capability for work (de Jong and et. al., 2021). It is also creating an impact
on their physical structure which does not make them physically fit and also confident. It is one
of the apps which is also important for the purpose of motivating millennials to remain
physically fit. It is an app that includes a reminder for medicines, diet, exercise and other things.
It is also a tracking period of girls which is for their convenience. It is an all-rounder app that is
different from other apps as it is not only reminding people for a walk and track their steps but
also it is also providing them guidance for dieting. It reminds the millennials about taking their
next meal which will motivate them for the purpose of getting a healthy diet and improving their
capabilities of work of a person.
There are different features and function of the app which is useful for the users of the app. It
makes an app more effective and compatible for a person (Shen and et. al., 2020). While
downloading an app and subscribing of any service, customers are considering functioning and
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