Marketing Plan for Magic Planners App

Marketing plan

Executive summary
Marketing plan is very important for a business organisation in order to be competitive
and achieve the success for the long term. Marketing helps in developing the strategies through
which the business maintain long lasting relation with the customers. To develop the good brand
image of the business marketing plays a vital role in developing the customer trust. This report
aims at developing various strategies that will increase the attention of the millennials towards
the app. Through this app the millennials will be exploring various new features and functions of
the app which will help in boosting probability for the Magic Planners. This app basically targets
the youth segments as they are more into the technology and marketing done through use of
internet will help the app to grow more rapidly. The following report will also focus on
marketing strategies that will help the Magic planners to work more effectively and effectively.
By adopting different tools of marketing such as Digital marketing, E- marketing and M-
marketing the respective app can be more user friendly and cost effective.

Table of Content.
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Give a brief description of the app that you want to introduce into the market. Explain its
features and functions. ................................................................................................................1
Explain the rationale for the app, why and how it would appeal to its target segment(s). ........2
Design a brand-new marketing mix for the app. You must specify the individual strategies that
you are recommending for the app. Justify all the strategies that you are recommending, based
on the segment(s) that you are targeting. ....................................................................................3
Evaluate how the organisation can use appropriate digital marketing strategies, including an
analysis of E-marketing and M-marketing strategies. Analyse how these strategies can
contribute to the success of your organisation.............................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is one of the most important aspects that helps business to achieve success. So,
marketing refers to strategy that a business implement to attract the customers towards its
product. It needs adequate market research and information which helps them to increase the
sales and achieve the targeted roles (Black and Schofield, 2018). Marketing plan should made
properly so that organisational objectives are achieved effectively and efficiently. Ocado group
plc is one of the British licenses grocery technology based company which is headquartered in
Hatfield, Hertfordshire, England, UK. It was founded by Jonathan Faiman, Jason Gissing and
Tim Steiner in April 2000. The company basically provides the end to end software solution to
other retailers that helps expansion of market share. The company is diversifying its function in
developing the app in event planning segments. The particular reports deals with event planning
app function and features along with the rationale for the app and how it appeal to its target
segments. It also includes the marketing mix strategy according to the market segment as well as
analysis of appropriate digital, E- marketing and M-marketing strategies towards the success of
the organisation.
MAIN BODY
Give a brief description of the app that you want to introduce into the market. Explain its
features and functions.
Every business organisation wants to diversify its operation to other field so that it can be
more innovative and customers also remain satisfied (Mahulea, Kloetzer, and González, 2020).
The Ocado company is launching a new app named as Magic Planner that provides entire
solution related to event planning. It deals with event related services as event management,
equipment leasing, event production etc. The app will be dealing in organisation various event
such as wedding, birthday parties, corporate events, online virtual feasts, college feasts, farewell,
school functions and many more. The company is going to launch its a app on a global pace. The
company has made its app user friendly by doing surveys and understanding the market. This
app basically serves to make the plan quickly and convenient so that there is no confusion among
the planners and customers. All the events are planned in this software only as it allows its
customer to customize the event according to theme, guest and venue.
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