Electric Vehicles in Europe

This document discusses the market of electric vehicles in Europe, focusing on the impact of PESTEL and Porter's Five Forces. It explores the organizational changes made by Toyota and the reasons behind them. The document also covers the value chain of Toyota and its marketing and sales strategies.

Electric vehicles in
Europe

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -1 ..........................................................................................................................................3
A) PESTEL ................................................................................................................................3
B) Porters Five Force .................................................................................................................5
C) Organisational Changes.........................................................................................................7
D) Reasons for organisational Changes .....................................................................................7
Conclusion ..................................................................................................................................8
PART- 2...........................................................................................................................................8
A) Porters Value Chain and Conclusion ....................................................................................8
B) New business opportunities ...................................................................................................9
Conclusion ................................................................................................................................10
PART -3.........................................................................................................................................10
CONCLUSION ........................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In the time of present market place there are several organisations which are too much
familiar with the concept of global business environment as it has always helped in expanding
their level of market share and increase the size of the organisation on a global level of trade.
usually the operating situation in any organisation is dependent upon two prominent factors
which is internal and external elements directly which are influenced by the overall productivity
and the ratio of profitability gained by the organisation. In context to this project to the company
has been chosen which is actually a very global multinational company and a well-known brand
in the automotive manufacturing in Japan. There has to be several products which are offered by
this company which come into automobiles, luxury vehicles and several other commercial
vehicles which run across the globe. Pestel analysis is used in this project to understand the
environmental application and porter’s model is been evaluated to understand several elements.
PART -1
A) PESTEL
Business environment is usually sum total of several external as well as internal factors
which actually impact over the whole organisation potential and is implemented directly over the
strategic decisions taken for obtaining and sustaining a maximum amount of profit. there are
several macro factors such as customers, competitors, suppliers as well as government which
shall be gained in order to have a competitive advantage in the market with limited amount of
time.
in connection to the company Toyota industry of this field is basically functioning over higher
competitive level and effective margin ratio of providing a technological services to customers.
This company usually deals in the matter of electric vehicle as well as there is use demand of
such products from the past two years. Toyota manufacturing market has taken several initiatives
by employing the pestle model into the functioning unit which is mentioned below:
Political: under this it comprises several policies and regulations which are stupid limited
by the political stability of the organisation and also focuses on the productivity ratio it is
creating (Alhassan, Kuwornu and Asare, 2019).in context to the electric vehicle industry the
country’s government has taken several kind of initiative to promote the EV across Europe as
well as reduction in several amount of co2 and n2 which is improving the performance in the

transportation also the government has imposed several kinds of policies which is enriching this
brand and the product in both demand and supply as well as to reduce the amount of CO2 by the
year of 2020.after adopting such mobility program to Utah has easily adjust the several issues
which are present in environment related to the pollution problem when are very innovative and
prospective style. Toyota came up with this attractive package in which subsidies in EV vehicles
have let them with lasting increase in their sales performances as compared to the other
competitors or substitute present in the market. High Political stability.
Economical: in this concept it involves and revolves around the economic growth.
deflation, several rates of exchanges, rates of inflation and many other factors. diesel actually the
capacity level of sustainable growth which can be created only by the organisation through their
products in a very innovative and attractive way. Further they had to maintain a proper amount
of sales growth to survive in this competitive market so they established a retaining existing
customer brand which attracted several other customers as well. This directly affected on the
ratio of their efficiency. High economical growth.
Social: is factor basically in faces on the growth of population and several other
demographic elements which are referred to as the gender consumer taste and the age which
makes several kind of changes in the preference of the sales volume. Toyota has accepted it as a
corrective course of plan action which has been implemented as an idea of reducing the
footprints of carbon in the environment. This has made them popular in the marketplace and the
majority of the people in the market have been willing to pay this amount of premium zero from
low emission attractiveness which was present in the ICE model this basically age to your dad to
attain a very much sustainable and profitable market with a product ratio which will in crew
increases with time and also obtain the consumer satisfaction level. Medium level of fluctuations
in society. (Agnihotri, 2016).
Technological: The factors also includes most latest technologies, automation features
and several innovative ideas which have let them to expand their profit ratio in the industry.in
context of the electric vehicle, United kingdom’s population is very much into demand of such
products and have several alternative options which are fuel cars, which is the biggest threat in
the industry for the Toyota company. Therefore they have made a particular effort in capturing a
large amount of consumers globally and has created a scope for the brand to gain competition

advantage with providing and innovative technological style of product. High technological
facilities.
Legal: In this phase exactly it is directly connected to the government policies, legislation
and several other regulations which are made in the effect for the organisation to make correct
decision in process. In the context of the company several policies are created by the European
environment to decrease the co2 level in the environment and many regulations b have helped
them to achieve such. They have put their full contribution in in completing and complaining
against all the legislative principles and laws which are related to electric vehicle and the main
aim to reduce the government influence while functioning in different market which has made
them to gate gain a good position in the competitive market. Less legal obligations by
government. (Akter and et.al., 2016).
Environmental: in context to this concept and eco friendly product which is is better for
the environmental measures is been launched by the company. To many companies have faced a
direct amount of huge demand to make certain amount of decisions for preventing the harm
which is caused by cars. Toyota has created a brand by aggressive and competitive position
which is generating a very positive response from the market and the target audience (Ahmad
and te.al., 2017). Medium level of stability in environment of country.
B) Porters Five Force
This approaches actually a very powerful determinant which has helped several
organisation in a properly identify an exam is going there competitive forces which will help
them in maintaining a sustainable growth and to keep developing within the marketplace. Several
Toyota appliances Porter five forces model is mentioned below:
Threat of new entrants: in relation to the new entrants in the automotive division it is
fully restricted by many kinds of strategies for several amount of limited loss which is making
the brand new in the industry. Forms are usually very restrictive in launching sun products and
spending this month amount of money in the promotion of search and making strategies of
marketing. The government has came up on such concept of EV industry which is actually
benefiting the company in reduction of co2 emission and in regard to this the new entrants for
Toyota is weak. ( Bertozzi, Ali and Gul, 2017).
Threat of substitutes: there are many substitute for the brand Toyota which actually are
in switching cost price which can be very challenging for the market of Toyota to maintain the

brand value. To overcome this type of threat they have made a proper initiative in introducing
less fuel consumption vehicles which are actually good for the environment and comfortable for
all type of streams. The thread for the substitute is actually present for Toyota in a very moderate
manner.
Bargaining power of supplier: in the context of talking about Toyota the usual
bargaining power of the supplier has always remained very low. There are many reasons which
have followed for this concept the main is the rational present in the industry which is present
among a large number of suppliers but the limited or moderate amount of decrease in the ability
which is in regard to Toyota, as a large number of suppliers are present in the market of giving
electric vehicle industry and brand in the customer consumption. (Bocken and et.al., 2014).
Bargaining power of buyer: in this industry of automotive there are large number of
customers which have many options to buy from, making it very difficult for the companies in
offering them a different kind of product in a very similar price range. This has usually increase
the bargaining strength within the customers of the Toyota and to maintain such quality service
and technological factor. To help out in this situation they have made several efforts in reducing
the price of tax. In general the organisation Toyota has been encountered used or increased
amount of bargaining power within the customers.
Rivalry among competitors: the component of relating the several level of companies
which are actually present in the market is making a huge impact on the productivity of
organisation. this has a very competitive rivalry position in the automotive industry and which
has made it extremely high for Toyota company.
C) Organisational Changes
As regard to evaluation market condition there has been intense level of significance in the
competition of this industry which is usually imposing a huge amount of challenge and several
levels of threads in the company to survive in the electrical vehicle industry for a longer duration
of time.. The amount of competition and the change of roles usually plays a very vital role within
the existing market of Toyota as a brand and has made it very aggressive and in a very
competitive position, they have created several initiatives and identify many emerging trends in
the market and made them to examine as per the preference and taste made by the customers.
Usually do your time has always taken several initiatives and understanding such changes and
gain a competitive advantage by having certain amount of innovative way in impressing

customers by their electric card manufacturing and features. In the present time Toyota has
acquired the best position which is working in the automotive industry with the time duration
and zero levels of hindrances (Paul and Mas, 2016).
D) Reasons for organisational Changes
The amount of increase in the competition has lead to your order for making meaning
differentiation in the electric vehicle department and some of the changes which are adopted by
them are mentioned below:
Innovation: this is the most powerful determine which is with the organisation helping
them to acquire the best position in the market. As talking in the present context of the scenario
the marketplaces actually providing in extreme level of demand creating among the general
population which is seeking a prominent and innovative technology usually influenced by the
Toyota and have adopted many business operations as per this concept. (Cavusgil and Knight,
2015).
Satisfying customer demand: this is one of the most important aspect for any
organisation to grow on a profitable level. Toyota has the latest case study in which they have
analyse the European populations preference as per regarding to the environmental friendly
vehicles which should also be conventional and drive in uncomfortable while using. This has
made them give a very profitable level in the market they have determined the demand made by
the customers in the industry and with the help of technological benefits they have manufactured
several improve level of products which is ultimately increasing the satisfaction level of their
loyal customers and attracting other customers as well in the market.
Attaining competitive advantage: this brand has placed a very aggressive as well as very
competitive position for Toyota to make many types of measures in case of preventing and
environment inform of pollution from their cars. This innovative and initiatives taken by Toyota
by introducing such electronic cars which is helping in reducing the amount of population in the
environment and gaining a very competitive advantage in the marketplace.(Coad, 2014).
Conclusion
It can be summarised from report given above that the implications made by using the
model of pastel and the porter’s five model has made to Toyota to understand several external
factors which actually influence the competition level of EV industry, several strategies created
by them are challenging in day to day life but have a quiet them a good position in market.

PART- 2
A) Porters Value Chain and Conclusion
Toyota is a huge global brand which is present in the industries of automotive cars and is very
well known for the production and supply chain in capabilities among market. This Chin value
has actually even developed them by making a porter’s five comprise Asian and entering into the
state of several concepts.
Primary activities
Inbound logistics: and this concept they have been known to manage a huge amount of
supply chain which has gained them m n numbers of suppliers around The world they have a
huge amount of network of distribution and several warehouses which can be signified for the
Toyota logistics. This has made them game efficiency in the industry as well as a competitive
advantage.(Dijkman, Sprenkels, Peeters and Janssen, 2015).
Outbound logistics: several logistic centres are placed in different nations involving a
transportation of many parts and having a proper amount of network and distribution centres
globally. These most biggest centres are actually located in Belgium and many ships daily report
several amount of parts into different regions worldwide.
Operation: in the basic terms of operations they have huge delivery ranges of product in
different parts of the world and Nation this has helped them in globalising and having a huge
chain of distribution (Kremer and Symmons, 2015).
Marketing and sales: the industry in which Toyota company is operating is a big
functional unit which is present with a huge amount of competition and several challe Photos v
modelnges which are influenced from the performance made and sales and the overall
development and growth of organisation (Florin, 2014).
Support Activities
Technology: in this particular department Toyota is very well known for acquiring
several advances and many technological innovations which has made it to attain a sustainability
profit in the competitive market. (Jnr, 2019).
Infrastructure: in relation to the infrastructure of the company they have maintained it on
a global level as they are managed to operate from Japan to South America and North America
as well as they have expanded the region of Europe and Asia.

HRM: talking in the concept of human resource Management they have a strong believe
that the main asset of the organisations are their employees and creating a value for them in a
philosophical manner which will make them a better and workable functional unit. (Gajbiye,
2018).
B) New business opportunities
This can be understood by investing many concept which are used globally by several
organisation making them grab different kind of opportunities and attaining and aggressive
competitive market.
Conclusion
It has been evaluated from the above explained report that current marketplace is highly
competitive and challenging which directly influence potentiality in obtaining profit
maximisation. , utilising the available growth opportunity help organisation to gain competitive
advantage as well as help them to enhance its sales performance in competing industry.
PART -3
CONCLUSION
The report which is mentioned above it can be clearly summarised that Toyota has
gained a very competitive and technological advantage in the marketplace. Photos v model and
pestle analysis has helped them in creating proper amount of strategies and understanding the
external and internal factors which directly influence the productivity cost and several of the cost
of the manufacturing of electrical vehicles. This has also made it very clear to attain a proper
amount of advantage as compared to the other substitute in the market.

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