Online Activities of AGcric Blog

This article discusses the online activities of AGcric Blog, including its Twitter, Facebook, and Google Adwords accounts. It also suggests ways to improve the visibility and SEO of the blog. The second part of the article outlines the e-business roadmap for AGcric Blog, including its vision, business objectives, target customers, and ethical and security risks.

Name
Online activities of AGcric Blog
University

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Table of Contents
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Part I : Online Activities of AGcric.blog 3
Introduction 3
Twitter Account 3
Facebook Account 5
Google Adwords Account 7
Ways to Improve the Visibility and SEO of AGcric.blog 8
Google Adsense Account 10
Recommendations 10
Conclusion 11
Part II : E-business Roadmap 11
Vision and Scope of AGcric.blog 11
Business Objectives 12
Values to be Offered by AGcric 12
Target Customers 13
Ethical and Security Risks 13
Strategies related to E-business with partners 14
Structure of the Organization 14
Cost and Revenue model for the enterprise and determining the reasons for Make or Buy
decisions 15
The ways in which the company can be able to align the physical-world strategy with the e-
strategy 15
Summarising an overall implementation of effective e-commerce for the organisation and
integration of e-commerce into the business model 16
References 17

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Part I : Online Activities of AGcric.blog
Introduction
AGcric.blog aims at being the centre for comprehensive information regarding cricket which is
the most popular game of New Zealand. Since, all activities of AGcric shall be online, a study
online marketing program shall have to be developed which shall social media marketing in
Facebook and Twitter. The following sections chart the online activities of AGcric blog that shall
be instrumental in making it successful.
Twitter Account
The twitter account of AGcric suggests that the organization has a negligible number of follower.
The organization he started giving posts for a long time, however, the concern has not been able
to attract as many twitter followers as it should have done. The number of posts should have got
more likes and comment, but owing to the number of followers getting restricted to only one, the
account of the company does not get sufficient likes and promotion. The company has not got
good and effective strategies in order to bring in and attract more number of people as their

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follower. The company should employ a good social media strategist who would suggest them
new ways and means in order to be able to attract more followers and thus, be able to reach out
to more number of customers.
It can be said that the more the likes and comments the company, gets, better shall nbhe its
overall promotion. Posts have to be more organized and should have attractive and popular
themed elements in order to be able to reach out to the masses in a more effective manner. Pots
should be able to express the information or the meaning in a much effective manner so that it
becomes more approachable and carries some kind of value for the customers viewing it. All
these effective and strategic measures can play a vital role in attracting and bringing in more
number of customers and followers for the twitter profile of the company.

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Facebook Account
It is also seen that the company is -pretty poor at managing the affairs in its Facebook account.
From the picture above, it can be perceived that the company has got a negligible follower in
even Facebook. The AGcric blog is pretty poor at managing its affairs at social media, though it
being a social media and entertainment based organization. The company is failing to fulfil its
basic criterias in order to exist in the business world. The company has failed to gather much
likes and following, and from this, it can be pretty well understood that the company has
somehow not been able to reach out to maximum of target audience that it needed to.

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In order to be able to gather more likes and following, the company gss somehow formed some
means to reach out to the traffic and bring considerable change in it. The more shall be the traffic
in the page, it can be understood that more people are viewing the page and more views are
being accumulated, leading to more likes, comments and following in the page. The company
need to further turn off any ad blocking in the page. The google ads in the poage and other
advertisements shall help the company in getting more financial support from different other
concerns. Therefore any blocking of ads on the page has to be strictly avoided by the concern.
The company also need to employ professionals who can better manage and increase the traffic
in the page owing to a massive step for the development and growth of brand awareness in the
market.

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Google Adwords Account
The Google adwords account also shows no such considerable success for the page. The Google
adwords account suggest no clicks or impressions for the poage. It can be also related to the fact
that adwords are blocked in the page of the company. The blocking of ads ha resulted into no
reach for the google promotional medium of the company.
The company has aimed to get more calls, get more visits to the physical location of the concern
and get more website sale or sign ups. The company has not got any of them till now. So, it can
be suggested that the company has to decide upon and devise various other means in order to be
able to reach out to more number of subscribers and followers and thus make the strategies of
promotional great success.

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For ensuring an overall success for the concern, the budgets have to be seen and reviewed. It can
be said that the company should succumb top some kind of paid promotion in google in order to
take the aid of the internet platform for reaching out to more number of subscribers and
followers. Morec ads have to be shown to the epoopemv who are interested in the services
rendered by the organization. The company need to employ a promotion strategist who can better
manage and suggest means which would help in the showing of advertisements in a smooth
manner and shall aid in developing and presenting the ad contents in a more professional
manner.
Ways to Improve the Visibility and SEO of AGcric.blog
The most important objective for AGcric blog at the moment would be to devise ways to
improve its visibility on the internet. It must be understood that the niche in which AGcric is
operating currently is a saturated market with numerous blogs covering news about cricket in
diverse ways. In order to succeed, the blog has to differentiate itself from its competitors in terms
of both content and looks. It has to rethink the standard interface of sports blogs and create a
whole new interface that shall redefine the standards of user-friendliness. Secondly, it has to
develop a content strategy where the articles shall be written according to public taste and
maintain high standards when it comes authenticity and reliability of information. The articles
have to abound in keywords relating to cricket which shall promote the page to the top position.
Therefore, as it can be observed, increasing visibility is not wholly contingent upon the

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application of keywords and SEO. The former should be integrated with the content strategy in
order to reap the desired results.
The website of the blog has been recently created and therefore, there shall not be much visitors.
The website is still in a state of development and it shall be launched publicly after strategy has
been devised and content posted. A few looks suggest that the site has been designed keeping in
mind the aesthetic point of view and also to keep the interface simple and easily understandable
by the visitors.

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It can be observed that a nominal amount of content has been posted in the website. However, it
is all tentative in the sense that once a concrete strategy has been devised the entire website shall
be revamped accordingly. Most articles shall be infographic in nature as pictures combined with
information shall be attractive to visitors.
Google Adsense Account
Google has strict regulations regarding licencing a web page with Adsense. It shall be quite some
time since AGcric can have Google ads on its website. The blog shall have to ensure that proper
standards are maintained regarding the originality of content and the frequenting of visitors
before applying for an Adsense account. The approval rate for Google is very low since it is the
highest paying Ad platform on the internet. Merely the procuring of an account shall not be of
any help either. A steady inflow of visitors have to he ensured first in order to reap the maximum
revenue from the ads.
Recommendations
AGcric is in a very early stage of its development and therefore there is much for the founders of
the blog to do. First of all, the design of the website should be standardised and also content be
posted on a regular basis. This shall help the blog in acquiring a faithful base of audience. Focus
shall be made on content that is short and infographic so as not to bore the visitors with overly
lengthy articles. The advertisements shall have to be strategically placed on the website so as to
ensure the maximum probability of clicks and pointer hover time. This shall maximise revenue
from advertisements. Once, the blog starts generating a substantial amount of revenue from the
ads, the focus should be shifted to the development to the other aspect of the blog that shall not
relate to cricket. Here, writers should have to be hired with different specialisations so that they
can write on a diverse range of topics. The subscription system shall also have to be initiated in
order to earn from the registration of a certain number of the audience. The value proposition of
the exclusive content made available to solely registered users shall have to be lucrative enough
in order to ensure that they are willing to pay charges for accessing it.

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Conclusion
Therefore, a lot of work has yet to be accomplished before AGcric emerges as a successful
revenue generating blog. The recommendations section mentions various criterias that have to
fulfilled first before the blog can start operating.
Part II: E-business Roadmap
Vision and Scope of AGcric.blog
The vision of AGcric blog is to make information regarding cricket universally accessible to
people and provide latest updates regarding the ongoing and upcoming tournaments and other
developments in the world of cricket. However, there shall also be another aspect of the blog that
shall contain information related to other diverse topics that many other people might find
interesting. It shall include articles, videos and images related to food, films, music, literature et
cetera.
AGcric blog shall be specifically focused on a target audience that is based in New Zealand but it
shall also attempt to reach out to a wider range of people internationally by expanding its content
to include more relevant topics and themes that other people across the globe can relate to.
Cricket is a very popular game all across the world and this shall be a reason enough to attract
cricket enthusiasts from all corners of the planet.
AGcric blog is yet to start a marketing campaign on social media and it is hoped that given the
niche in which the blog operates, it shall be able to secure a substantial number of followers from
the very beginning itself.
Business Objectives
The objectives of AGcric blog include the following:
1. To provide reliable information regarding cricket matches that are happening both on
national and international levels.
2. To make cricket as a sport more popular through the channels that shall be established on
social media (Facebook, Twitter et cetera).

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3. To promote local cricket clubs by covering news related to cricket on the local levels in
New Zealand.
4. To provide other kinds of infotainment to the visitors of the website in the form of
images, videos or articles.
Considering cricket to be one of the most popular sport activities in New Zealand it shall be
economically sensible to start a blog exclusively devoted to the sport.
Values to be Offered by AGcric
AGcric blog aims at providing the following sets of values to its prospective audience:
1. Reliability of Information: In the modern age of globalization and information
technology where there has been a proliferation of unmanageable quantities of
information through blogs and websites, the major concern for the moment is to
determine which information is reliable and which is not. We shall assure our visitors that
whatever they read in our blog shall be thoroughly researched and accurate.
2. Exclusive Content: There shall be an option for visitors to register to our blog to access
exclusive content like interviews and e-books that shall attract visitors to register.
Additionally, the general section of the blog shall provide exclusive recipes and other
entertainment means to the users.
3. Encouragement of Sports: This blog shall not only present information and
entertainment related to cricket but it shall also aim at popularizing and promoting the
sport on the local level by sponsoring cricket clubs so that they can organize training
programs for interest youngsters.
Target Customers
Cricket is a game that is very popular among the middle and upper middle class peoples.
Therefore, the blog shall be specifically designed to attract the attention of the people belonging
to that social class. However, age is also related to the popularity of cricket. Mostly people
belonging to the age range of 23-35 years are interested in cricket. Therefore, the general blog
which shall be an additional source of attraction shall be filled with topics that would be
appealing to the tastes of this age group. Travel and tourism, exotic cuisines, spirituality et cetera

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are often matters of interest to these people. Therefore, the additional blog has to be designed
keeping such considerations in mind.
Ethical and Security Risks
It has to be kept in mind that are several ethical and security issues that shall be involved in the
management of the blog. Firstly, there shall be users who have to share their personal
information like email-id, phone number, address, names et cetera in order to register. Therefore,
the management of AGcric blog has to handle that information responsibly and take adequate
security measures that shall prevent the leakage and loss of the valuable information (Jelassi &
Enders, 2005).
Secondly, it being a blog, it has to be always remembered that the content that is posted in it has
to be original and plagiarism free. In case of references to other articles or sources of
information, relevant credit should be paid to the sources. There should also be a subscription to
a plagiarism checking software.
The blog shall also have certain assets that shall be required for its operation. Some assets are
material like computers, office equipment et cetera and others virtual like domain, hosting. It
should be made sure that these assets are used productively and misuse should be avoided.
Strategies related to E-business alone or with partners
There are various of strategies in order to carry one with the business. The different of the
partners of the websites are the board of admins which runs and manages the websites. The
websites also have some share given to some of the daily viewers and consumers (who were
selected based on the highest number of clicks from a group of individuals). These all people
form to be the partners of the website AGcric.blog. The people or the viewers who hold share
shoulders the responsibility to make various changes and addition of information and heads in
the website. While, those suggestions are considered and worked upon by the set of admins who
manages and runs the blog.

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Structure of the Organization
The organization structure can be presented to be functional one. The three main divisions being
the Marketing, Development and Editors/Writers. Generally, in this kind of structure followed in
the company, the admins form to be one the highest place. They oversee all the activities and
take all the major decisions on behalf of the blogging organization. Below them, there are the
three main divisions. The development divisions consist of Developers who are responsible for
making technical and coded development and upgradation of the blog and website. The
Writers/Editors are the people who gather and make the content for posting on the blog. They
write articles on sports news and entertainment or just gather data and post them there. The
Marketing department is responsible for creating and gathering adverts, and dealing with
Consumers and viewers feedbacks and responses. They work on the commercial side of the blog.
Thus assigning different responsibilities to different departments make the blogging organization
possessing a functional kind of organizational structure.
Cost and Revenue model for the enterprise and determining the reasons for
Make or Buy decisions
The organization runs its affairs from donations made by many of the Big organization or other
fans of the website. The donations account to around 60% of the total income sourced by the
organization (for around $5000). The rest 40% comes from sources such as membership fees of
the viewers and subscribers, from google ads on per click basis, daily visits on the website and
watching videos, revenue from selling e-sports journals from the blog etc.
Revenue from memberships and subscriptions- $4 for each person per year or approximately
$400 – 500 each year
Revenue from visits and watching videos on the website/blog – $400- 600 annually
Revenue from Clicks on ads (per click) - $100 / month
Revenue from selling e-sports journals from the blog (links are given on the blog for sale of the
journals and book) - $4-6 on each e-journal/book
Based on the above calculations presented, it can be clearly assumed that total revenue is about
$8000 to 9000 on an annual basis.

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The blogging organization also has to pay off a domain charges and other salaries to the staffs
which amounts to $800 annually ($70 for domain charges and remaining for salaries and other
expenses).
The ways in which the company can be able to align the physical-world
strategy with the e-strategy
Most of the strategies in this blog is e-strategy as it is an internet based blog. However, some of
the e-journals (sports and entertainment paid journals) that are available for paid sale on the
website are also sent to customers as hard copies on special demand. Extra transportation and
printing costs has to be borne by the consumer on proper payment of the amount, the journals are
printed in hard copy form and then it is transported to the address that is provided by the
customer. A considerable part of income for the organization comes from this means of selling
things and also from the donations and the membership fees/subscriptions that are paid off by the
various of the member of the blog.
Summarizing an overall implementation of effective e-commerce for the
organization and integration of e-commerce into the business model
The different of the points for proper application of e-commerce for the blogging organization
can be presented as follows:
● The sports and entertainment journals and book has to be provided at the lowest price in
the market.
● Detailed and update data about sports have to be put up in order to attract more and more
visitors, viewers and subscribers on a daily basis.
● The groups of the blog have to be correctly made use of in order to promote the name and
activities carried out by the blog.
● On special occasions, different lucky draw contest has to be held on the website in order
to promote more and more participants from the visitors. This shall help them to collect
and get more ad based money.

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It also has to be kept in mind that the content provided should match the general popular taste of
the people in order to get the maximum visit and create craze among the viewers (Jelassi &
Enders, 2005). The suggestions and edits provided by them has to be kept in mind and on basis
of that the whole content of the blog has to be managed by the governing bodies present in the
blogging organization.

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References
Jelassi, T., & Enders, A. (2005). Strategies for e-business: creating value through electronic and
mobile commerce: concepts and cases. Pearson education.