Assignment Agriculture Products

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Marketing

Contents
Introduction................................................................................................................................3
Baiada Poultry: product and company overview.......................................................................3
Agriculture industry profiles......................................................................................................4
Consumer profile of agriculture sector......................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Introduction
It is true that demand of demand of agriculture products is growing across the world.
Moreover, it is also estimated to grow over the next five years due to the globalised and
diversified nature of the food supply chain. Over the last few years, agriculture business of
Japan has significantly grown. Due to the increasing dietary guidelines, consumption of fresh
meat and ready to eat products has been increased. The increasing health concern of people
toward dairy products has led to the increasing demand of healthy ingredients. In Japan,
consumers also prefer to stay at home. Therefore, Baiada has significant opportunity to grow
its business in Japan by serving the need of health concerned products. At the same time, it
will also be able to grow in Japanese market. In the paper, discussion has started by providing
the overview of Baiada Poultry, the chosen agribusiness company of Australia. Afterwards,
agriculture industry overview of Australia as well as Japan has been provides, discussion
ends by including consumer profile of Australia and Japan for agriculture products.
Baiada Poultry: product and company overview
Baiada Poultry is private owner Agriculture Company that produces agriculture products
across Australia. The major operating centre of Baiada Poultry is in Beresfield, South
Australia and Victoria. It has come up with the idea of agriculture innovation in Australia. It
provides its products to several retailers such as Woolworths, Coles, Aldi, KFC, McDonalds,
Red Rooster and Pizza Hut. In the report published for Baiada Poultry, it has been stated that
the company is passionate about producing some quality products. It also brings continuous
improvement in the business to work in responsible and ethical manner. For ensuring the safe
products and consistent quality, it always ensures to provide the high level of service to the
customers. For meeting the product targets with best quality, Baiada always set standards
around the efficiency and proves. It is also looking forward the technological advancement
where it can advance its processes. Chicken grown by Baiada always fed with the vitamin as
well as with the well balance diet. In order to ensure the performance of feeding, breeder,
body weight control, lighting, as well as health are monitored closely. It also has Broiler
farms where chicken is being grown for ensuring the best poultry meat. It significantly
operate technology advanced, high automated plants across Australia. It has different range of
products including primary products, semi prepared snacks and meals as well as ready to eat
offerings (Alfirevich, 2019).