Adopting Artificial Intelligence in Companies: Advantages and Challenges

This article explores the adoption of artificial intelligence in companies, focusing on the examples of Mark & Spencer and United Biscuits. It discusses the advantages of AI, such as improved productivity, customer service, and decision-making, as well as the challenges of legacy systems and understanding AI. The article also covers the technology used by these companies, the factors leading to the adoption of AI, and the differentiation between the advantages and problems faced by different businesses. Finally, the article provides recommendations and references for further reading.

Enter-prose technologies

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Factors leading to the adoption of AI technology.......................................................................3
Technology used by Mark & Spencer , United biscuits..............................................................5
Advantages of adopting artificial intelligence to companies.......................................................6
Challenges faced by sector in adopting of artificial intelligence in industry...............................8
Differentiate among advantages and problems faced by these two different business................9
CONCLUSION..............................................................................................................................11
RECOMMENDATION.................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Artificial Intellect (AI) is a broad computer programming area dedicated to developing
intelligent robots able to execute tasks indicative of general intelligence. In the IT business,
artificial intelligence is a developing force. AI focuses on conventions and exhibits promise in a
broad range of businesses, such as retail and manufacturing. New goods are integrated in virtual
helpers, while chatbots handle consumer inquiries on anything from the website hosting
company's website to the user's support website. meanwhile companies such as Mark &Spencer
and united biscuits that fashion and baked snacks companies. They adopt artificial intelligence
in their companies for the betterment of their companies and to go along with recent trends in the
market to maintain their standards in the market. Practical AI applications for companies may be
expressed in a wide range of ways according to business requirements and business intelligence.
Companies are able to use AI to optimise transportation and effectiveness while dealing with the
monitoring and handling of commodities, from digital data analysis to customer service
administration interaction. Artificial intelligence is important as it can provide the companies
insight into their operation as they have not known before and because AI can execute better
paying jobs than human beings in certain situations. AI systems frequently finish work fast and
with fairly fewer errors when it comes to repeated activities such as analysis of huge numbers of
legal documents to guarantee correct fulfilment of key fields. This helped to boost efficiency
tremendously an unlocked the way to whole new business prospects for each certain larger
companies. It was quite hard for the firm to sell its items online to those who could not come for
shopping before the artificial intelligence came today. So many people who have no time to get
to market may learn about the firm, talk to the chat bots for any inquiries and buy the thing they
wish to purchase on a company's website.
MAIN BODY
Factors leading to the adoption of AI technology.
The adoption of artificial intelligence takes quickly on international business, AI uses a
wide range of features that allow AI to resolve key challenges and almost more than half percent
of people have said that their organisations have incorporated into their companies,(Alhayani,
and et.al 2021). which are described as the functionality of a device to accomplish cognition

affiliated with humankind such as the perception, rationale, acquiring knowledge and solving
problems of But the commercial world is just starting to exploit such innovations and their
advantages.
Marks & Spencer have worked together with Twilio to develop a Cloud-based AI connectivity
solution spanning shops and customer support. However, it may not be the era of individual
robotic shop attendants. While, United Biscuits (UB), a leading UK cookie company, uses a new
IT service strategy influence to help 4,000 users in over 15 UK and worldwide sites and save
GBP 25,000 per year in the deal.
Much more potential is remaining to utilise AI throughout the company, there are AI chances in
every area and functional area. Only some majority claim their firms have incorporated AI in a
number of aspects of the company, and to date expenditures in AI have represented a very
modest portion of enterprises' total digital technology expenditure. Most respondents indicate
fewer than a 10th of their digital expenditures goes to AI—but they predict AI investments to
rise massively in the coming few years. The most prevalent use is collaborative robots
automation, machine learning, and algorithms. Each of them already has these technology
incorporated in its operations by at least a few proportion of responders. The least frequent usage
of physical robots and driverless vehicles is because they are important to firms in industries
where obvious application is available; users in those sectors indicate outsize utilisation of their
capabilities(Dacre, and et.al 2020). While AI is still used in its initial periods, the data show that
it has substantial returns already reaped. AI has been applied in company operations, Across
company functions, industrial participants with AI and risk show that they have the highest value
In these procedures, over half the individuals claim substantial value in AI, compared to just few
fraction that report key corporate value by AI's use in advertising and marketing. AI is powerful,
in some cases, it's brief. And if the business wants to prevent wasted investments, it must realise
what AI could and therefore should not accomplish. Some ineffectiveness of artificial
intelligence. Like, Software code: computers themselves cannot programme. This coding
programme includes the comprehension of "basic complexity of the reality. AI can't grasp the
reality since AI doesn't know and Creative content generation: AI can use data to produce
content. This is not innovative, though. Make ethical choices: machines have no sensations. It
lacks an awareness. Therefore no one can't let them judge individuals morally. While using these

techniques in the business organisation should know about these effect of artificial intelligence.
Intelligence artificial is like a synthetic tree. It has most of the perks, but its not the truth.
Technology used by Mark & Spencer , United biscuits
The speed and clarity of the system means that far more changes have been approved and
executed than before, stated UB. Technology used by Mark&Spencer, United biscuits Although
artificial intelligence is a motto which has been existing for years, it is generally applied only to
corporate organisations(I Kyivska, and Tsiutsiura. 2021). Because of advancements in cloud
computing and relatively easy spending in recent years, increasingly firms choose the web it's
cloud - based software or a service platform, it's easy for an SMB to construct a big technological
stacking without spending a fortune in 2021.
The renowned store used Twilio to provide an AI twist to its customers. The new technology will
direct phone calls to the concerned unit. Overall, a Twilio powered advanced software network
will manage M&S shops and call centres headquartered in the UK. The project coordinator for
IT at Mark & Spencer, Twilio Cloud Connectivity, "also has been permitted to "explore like a
beginning and to execute like a company." The Marks & Spencer Automation Project will take
few months to complete the "List of old switchboards" project, enabling the company to evaluate
in actual customer determination for over a million yearly customer contacts." By directing the
software to the proper location via Twilio, it answers to a contact to Marks and Spencer. The
feature is now being expanded, updating the progress of shipment through Text messaging to
Twilio's e-commerce users. In just some few weeks, the firm could build a system and evaluate it
throughout most busy week of the year. The new technology gave Marks & Spencer the capacity
to engage with consumers more directly and meaningfully, that also helps them to relocate
important personnel time."(Hamada, 2019). Analysts quickly noted that Marks and Spencer's
decision is indicative of a broader trend. The progress is undoubtedly amazing and brings the
retail business a good prospect. Yet, this should not be forgotten that certain customers still seek
comfort of the personal connection. Until the nation has engrossed self-service. It comes out
daily contacts with cheerful, recognizable check-out operators are very much appreciated; advise
from a know-how store clerk or merely a buddy in the local grocery wait."The Twilio approach
by Marks and Spencer can:
Over a million incoming call are handled every month. Convert the client's audio in a message -
Marks & Spencer may analyse the client's audio in live time by utilising Twilio's Technology For

communication. Operator purpose Marks & Spencer can take text and identify why a consumer
is calling through connection with Chrome Chatbot. Schedule calls– IVR is using the intention of
a client to direct a conversation to the relevant customer enquiry division, shop or customer
services.
United biscuits; Since the implementation of the UB network, it has "substantially increased IT
performance" and anticipates saving over £25,000 annually. The new Sostenuto ITSM call center
provides 24-hour assistance to its workers at UB headquarters in Liverpool, and UB's foreign
state support partners in India also utilise the system for managing problems worldwide. The
moment came to develop a much new proactive customer services to provide quicker, more
effective IT services to enable employees to face the demands of our growing worldwide
organisation. UB's 40+ IT group uses Sostenuto ITSM to establish strong and uniform
procedures for administration of incidents, changes and problems throughout the company.
Utilizing UB's IT Division, Sostenuto is able, without any extra consultation or increased
expense, for the development of new areas, for the development of the proper safety perimeter,
for handling all of its own problems and then reporting on the services desktop itself. With the
Iguana Internet Consciousness Centre, Ub workers may record their problems. In contrast to
conserving hours and reduced call volumes, the implementation of self-service provides users
with a full overview as to how their problems are addressed and the opportunity to follow
developments from start to finish. Using Sostenuto, the change process of UB also has
dramatically improved. Proposed IT modifications are now immediately e-mailed to sign-off
supervisors, who approve these or completely deny these at the click away. (Misra, and et.al
2020).The efficiency and clarity of the procedure implies that many more modifications have
been authorised and implemented than it has ever been, United biscuits added.
Advantages of adopting artificial intelligence to companies
By taking AI into organization it develops many benefits under these rise's productivity
of product through their technology considering within company. Tackle works at pace and
range that peoples don't match with it. Also, get out tasks from individual employees duties,
artificial intelligence permits peoples to move values for higher works that up-gradation don't do.
Upgraded speed of company as facilitate development in short period of time by digitization and

drawing towards commercialization. It will derive capabilities of new, provides framework for
enhancing company given benefits for organization to engage in differentiate area of markets.
Providing good services to their consumer, AI helps in doing more by contrive conversation
among business and every people of consumer as individually. Lastly, customize monitoring
through taking collective devices on workplace tools to determine issues in their equipment's as
well gives prediction about maintaining requirements (Zhang and et.al, 2021). Many others are
also there that derives advantages of artificial intelligence technology in order to create up-
gradation of enterprises towards adopting or taking rights of it. In context to Mark & Spencer
company of fashion industry is retailer manufacturer derives by changing into digital marketing
transformation around globally. By which customers find facility in collecting their choices from
artificial intelligence technology.
After getting trained from it able to doing work independently, though able to
continuously learning by providing an insight for them through available data. It transforms their
services as digitally first retailer of at given time when other sector is going under revolution of
customer led. Also, improves experiences of shops by determining consumer productivity as in
broader sense that helps in enhancing their decision-making ability towards organization. So,
main objective of them is to comprising devices of intelligence in manner to rising their
efficiency in market. Artificial intelligence upgrades technology of system in an effective way
though which provides several methods to enhancing their product from variety of innovative
manner. That helps customer to reach towards product by easily without facing any issue related
to it, which boosts sustainability of company and increases profitability in their areas (Fornari
and et.al, 2021). Accordance to this has power to exaggerate intelligence of humans towards
developing its services. As it is most challenges sector in area of competitive world, who are
using this technology to make their product effective. Because, in current scenario everyone
using upgraded due to environment changes takes place and peoples are preferring it in
increasing their sustainability growth in market area. Each one of using AI technology to
upgrade services of them towards attaining aims and objectives of company. Whereas, United
Biscuits adopts artificial intelligence to get control and keep an eye on searing ovens. This
structure helps in audit shape, texture, color and precipitation content of this company in actual
time. It also examines data according to that makes decision which includes adjustment to
structure of system by controlling in manner of accordance to several criteria of it. Through

which draws and executing strong system that provides steps of intelligence of artificial. It
determines new software for their buying and transforming into digitally through various
dynamism by undertaking from company. Through which helps in enhancing products by AI
technology that upgrade products and trading also takes place through digital platform from
different sources of it. Because it includes structure expertise in given sector, processing of
language and provides mission on tools of this. That helps in making intelligence towards human
due to which people make new technology and upgrade their product towards an effective way.
By using this upgraded technology enhance aims and objectives of both company in order to
achieve their goals towards using in several aspects.
Challenges faced by sector in adopting of artificial intelligence in industry
There are several issues that experienced by sectors by adopting AI in company such as
structure of legacy that depend on devise groundwork, applications to giving their information
technology production. Redrawing each one is a different challenge, it legacy framework is
seeing on daily basis as problem to adopting artificial intelligence. Mark & Spencer faced
difficult problems in current UK and it is dangerous to be take task with them to scrutinize
artificial intelligence takes more time in this because of maintaining each engine to each
company. Though takes time to understand it which creates difficulty for them, leads to decrease
in their productivity under situation occur in market (Yigitcanlar and et.al, 2021). As it unable to
identify human intelligence in manner to towards delivering of products in different aspects. It is
fashion retailer company so, has to maintain proper sustainability in area by adopting AI in their
company by facing issues in data towards expressing importance of information that determined
with AI company. Hence, not providing good quality of services of data in order to use as correct
manner.
By which it develops problems in adopting of artificial intelligence in organization, in
accordance to its platform not doing by double-sided as provides only may be one. From tools of
using software not get correct information, not sure about services that driven is correct or not
because it is machine related intelligence of artificial. Recreating each thing towards going one
way as a challenging job for them in order to build their growth in sustainability market. So,
from this decreases data efficiency by diversifying tools of this whole structure as a problems
human have to comprehensive of data that must be employed certainly to make important area
which is challenging for them. Whereas, United Biscuits faced challenges of absenteeism

integrated in making planning of data that define by launching on staging failing of their
benefits. Due to strategy of data as it is artificial intelligence set up new framework and makes
obstacles in new sector of production through speed that leads towards artificial intelligence as
obligatory that creates in order to experience of issues by adopting AI in organization. Though
emerging problems not able to make their growth in marketplace of sustainability which enables
them in order to develop and enhance products of biscuits from several applications of software
(Wang, Teo and Janssen, 2021). As human intelligence required in it that also fails to determine
different objectives in different sectors towards diversified of products and other business also
uses this intelligibly in order to build their infrastructure. So, competition is seen in market
among these two businesses who acknowledge intelligence of artificial in which not able to get
their maintaining proper function of their. It is computer based software, though company not
fully depend on them as not sure about their information that providing is in correct form.
Because of artificial intelligence mainly effect various bunch of skills as they are tools of
computer are unable to set their skills, human operates in it functions. Also, faced storage
problem in both industry of fashion and food based that is depended on AI by determining these
challenges under functions for operating business as digital platform. People are using digital
marketing for expanding their business in order to which attains aims and objectives of firm
towards expansion in different sectors. But, due to procurement of several challenges, lack of
problems identifies in sectors of Mark & Spencer and United Biscuits as leading towards fashion
and food retailer organization that adopts artificial intelligence and fails to attain because of these
in regard to issues developed in area.
Differentiate among advantages and problems faced by these two different business
By examining their benefits and challenges across these two differentiate firm derives
that Mark&Spencer organization attaining advantages. From transforming their retailer company
into digital marketing as worldwide, which diversified their products through several sectors by
adopting AI in their firm. Also, work as individually without getting help from anyone,
separately making all products and services enhancement (Bacci and et.al, 2021). Due to these
increases their customer as digital platform everyone uses this in their day to day life. However,
facing various challenges also due to these it is artificial intelligence as comes under computer
based technology which is not guaranteed that information is provided by them is right or not. It

will also take more time in containing this human intelligence towards different sectors as not
providing better quality of products in each manner fails to understand this.
As fashion retailer, they have to face outcomes across several companies, by which
arising issues in delivering goods and services to maintaining their sustainability is difficult.
Facing this problem under this industry and benefits those driven from above organization in
different criteria because of enterprising technologies under sector of it (Barrett and Murphy,
2021). While, United Biscuits gets benefits of leading food industry as helps in structuring
texture, shapes etc from which works done in right time by utilizing company in effective
manner towards leading their firm to achieve aims and targets of organization that earns
profitability by improvising artificial intelligence in them that provides data in order to maintain
decision-making process by using these. Though developing towards enhancement of
infrastructure by adopting intelligence of artificial boosts their connectivity with relationship of it
derives designing, builds strong structure for attaining aims by AI in several aspects. By
comparing their challenges, company has faced different problem in selling of product, driven
obstacle in abstinent of integrated towards making strategies because it is using technology that
not derived in manner to use properly due to containing of artificial intelligence which is
software. So, unavailing to maintain sustainability in market by which growth is not seen due to
these create problems in production of services. Though are not able to determine their product
effectively in manner to circumstance that has faced by them in their company. Both company
have facing challenges and advantages as whole area towards driving their forces in occurring
firm (Naicker and et.al, 2021). By distinguishing above different companies helps in identifying
its in above context, lacking in technology of artificial intelligence from several sectors.
Enterprise technologies using artificial intelligence for arising up-gradation due to rising of AI
applications to determine their benefits and problems of above two industry. Several issues faced
by both of company as differently, and they are good in other aspects because these two have
distinctive aspects and differentiate criteria for implementing in business towards attaining goals
and targets of company. Due to technology changes at every time and company has to maintain
its speed in using and applying up-gradation in firm. Hence, creating enterprise more innovative
by developing technologies in several aspects to leading industry of food and fashion at upwards.
Satisfied needs and requirements of customers towards products from digital platform of
artificial intelligence in order to gain more consumers, enhancing capability of driven sectors.

CONCLUSION
It'll be how people utilise the technologies to judge when or not it is beneficial, in a world when
value and danger are 'incomprehensible.' It is obviously crucial to establish regulations and
objectives for AI and to do extra research evidence in order to obtain a good comprehension of
what objectives processes (in AI) must be constructed and which one the morals of machineries
should be based on the authority and advantage of computer vision which needs to be settled on
what they would like machineries to "gain knowledge". it will provide an indication what kinds
of matters would be incorporated into a legal regime or if current legal regimes are adequate.
This report include information about the mark &specs , united biscuits that they adapt artificial
intelligence in there businesses. For betterment of there business. And their drawbacks also and
from which tool they are using in there businesses.
RECOMMENDATION
One of the most advanced methods of artificial information. With the deployment of AI, the
intricate structure of the business as represented in huge datasets is gradually being employed in
industry. Every progressive firm in an organisation now adjusts the artificial intelligence a few
days due to trends and AI has many advantages as well as easy connections with the
organisation, and each and every company must use this in the earliest feasible time to improve
its performance.

REFERENCES
Books and Journals
Alhayani, and et.al 2021. Effectiveness of artificial intelligence techniques against cyber security
risks apply of IT industry. Materials Today: Proceedings.
Dacre, and et.al 2020. Transient Information Adaptation of Artificial Intelligence: Towards
Sustainable Data Processes in Complex Projects.British Academy of Management
(BAM).
Hamada, T., 2019. Determinants of decision-makers’ attitudes toward Industry 4.0
adaptation.Social Sciences.8(5). p.140.
I Kyivska, K. and Tsiutsiura, S., 2021. Implementation of Artificial Intelligence in the
Construction Industry and Analysis of Existing Technologies.Technology Audit and
Production Reserves.2(2). p.58.
Misra, and et.al 2020. IoT, big data and artificial intelligence in agriculture and food
industry.IEEE Internet of Things Journal.
Bacci, N. and et.al, 2021. Validation of forensic facial comparison by morphological analysis in
photographic and CCTV samples. International Journal of Legal Medicine. pp.1-17.
Barrett, A.K. and Murphy, M.M., 2021. Feeling supported in addiction recovery: comparing
face-to-face and videoconferencing 12-step meetings.Western Journal of Communication.
85(1). pp.123-146.
Fornari, E. and et.al, 2021. Taking advantage of the gluten-free opportunity: Assortment as the
key driver for modern grocery retailers.Journal of Retailing and Consumer Services. 63.
p.102747.
Naicker, N. and et.al, 2021. Health services use and health outcomes among informal economy
workers compared with formal economy workers: A systematic review and meta-
analysis.International journal of environmental research and public health. 18(6). p.3189.
Wang, C., Teo, T.S. and Janssen, M., 2021. Public and private value creation using artificial
intelligence: An empirical study of AI voice robot users in Chinese public
sector.International Journal of Information Management. 61. p.102401.
Yigitcanlar, T. and et.al, 2021. Responsible urban innovation with local government artificial
intelligence (AI): A conceptual framework and research agenda.Journal of Open
Innovation: Technology, Market, and Complexity. 7(1). p.71.
Zhang, L. and et.al, 2021. Wield the Power of Omni-channel Retailing Strategy: a Capability and
Supply Chain Resilience Perspective.Journal of Strategic Marketing. pp.1-25.
online
Marks and Spencer is sparking a digital-first retail experience. 2021. Available Through:
<https://www.technologyrecord.com/Article/marks-and-spencer-is-sparking-a-digital-
first-retail-experience-86571>

United Biscuits transforms IT service management. 2013. available
through:<https://www.computerworld.com/article/3419057/united-biscuits-transforms-
it-service-management.html>