Analysis of Marks & Spencer: Current Trends and Innovative Ideas

Mark and Spencer - Organic Food
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Inquiry-based learning is based on the approach to learn that emphasizes the individual role
in the learning process. Instead of memorizing facts & materials, students learn by doing. It
allows them to build a strong knowledge through exploration, experience and discussion.
This report is based on the analysis of Marks & spencer in which identify the suitable trends
in retailer. It will discuss about the current trend of M&S in marketplace. Moreover, it will be
suggesting the suitable innovative idea in the business growth and development.
TASK
Trend in retailer
Retailer such as M&S is changing their business formats, store design and mode of
communication with potential customers. It is the best way to handle commercial dealings. M&S
is one of the leading enterprise which is always adopting new idea in their related to the organic
food items. Afterwards, it can be used modern technology for marketing, operation and other
business transactions.
In today’s era, there is place in different cities, location and areas that have become
congested, infrastructure has changed. In order to different speed of exchange of information
(Bocciarelli, D’Ambrogio and Durak, 2020). Because of Covid-19, it has been increasing the
demand of organic food so that M&S uses new modern technology to target the potential
consumers. in order to provide the organic food information through modern technology.
Significant rise in AI customer-facing in retail- The use of Artificial intelligence has
become consider as modern technology. It has been supported the retailing analytics which
ripening for age now. It may lead to large number of retailer depending on the advanced
analytics to recognise different kind of products and services. it must keep in stock in their M&S
stores. Nowadays, M&S has been trying to influence potential consumers while giving the better
options. A majority of M&S is putting their main focus on Artificial Intelligence (AI) marketing
outreach to boost their consumer base. AI is helping M&S to recognise technology and also
enhanced to great extent and has been adding immense value in stores and other online vehicle of
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shopping. Generally, retailer is mainly focused on the one’s voices to search something online
and control any kind of device. It is the most commonly approach in which attracts potential
consumers. In this way, it is important for M&S to establish a dynamic infrastructure to cater to
these changing habits. In 2021, it may be expected to witness robots in the inventory
management occupying the shop floor.
Self-driving delivery and drone deliveries- In recently, it has been rapidly increasing
the demand of self-driving delivery at the time of covid-19. The exponential growth of M&S
identified in current scenario. It is one of great achievement in which expand their business
across global world. On the other hand, it has been shutting down of the considerable offline
stores across globe retailers that have discovered as innovative model of delivery services. Even
though online shopping significantly decrease because of the chance of coming in close contract
of people. It may have a chance to spread the virus from one person to another. In this way, this
kind of innovative trend will support for M&S while fulfilling all demand of customers. The
benefits of self-driving deliveries can reduce the risk of contamination leading to wide
acceptance of different new technologies.
The emerging ‘shop local’ trend in context of organic food demand- in most of cases,
some shoppers fearing to travel to large shopping malls, there are various kind of local shops
witnessed an upswing in their sales margin. The actual emerging trend is likely to continue
throughout 2021 and also beyond the significant offers such as organic food items (Brabbs and
et.al., 2019). At that time, the potential clients exist who tend to immensely support their local
service provider while producing a best quality of organic food at reasonable price or cost. In
some situation, consumer want to organic food item from independently owned business so that
M&S is always tried to the give better options, unique items. M&S is an independent retailer that
provide various kind of offers, discounts to the client. Moreover, it is also adopting new features
offered by large retailer to satisfy consumer need or requirement.
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