Strategic Management of AIA Insurance Company

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
The report has helped in understanding the micro, macro and competitive analysis of AIA
Insurance Company. The SWOT and PESTLE analysis has helped in understanding the
different kind of issues that has been faced by the company in comparison to the different
competitors in the market. Proper analysis has been done with the help of perceptual map and
competitive analysis that helped in solving the issues effectively.
The main aim and purpose of the report is to conduct the micro and macro analysis with the
competitive analysis of AIA Insurance Company. Proper strategies implementation has been
done effectively to solve the issues and make the insurance company operations effective.

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Table of Contents
Introduction................................................................................................................................3
Background of AIA....................................................................................................................3
Macro Analysis..........................................................................................................................4
Micro Analysis...........................................................................................................................6
Competitive Analysis.................................................................................................................7
SWOT......................................................................................................................................10
Conclusion................................................................................................................................13
References................................................................................................................................15

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Introduction
The report helps in analysis of the macro and micro analysis of AIA life insurance
company. The macro and micro analysis has to be done in an effectual manner wherein it will
help in understanding the different strengths, weaknesses, opportunities and threats. The
competitive analysis is required to be done as this will help in understanding the strategic
groups of AIA insurance company.
The main aim and purpose of the report is to understand the competitive strategy of
AIA insurance company as this will help in analysing the different issues faced by the
company along with the speciality of the services and products provided by them as well.
The structure of the report includes the analysis of the macro and micro analysis of
AIA insurance company along with analysis of the competitive strategy of the respective
company as well. The background of the company has to be analysed in an effectual manner
that will help in understanding the different products and services provided by AIA.
Background of AIA
AIA group limited is known as AIA that is the largest life insurance company that is
public listed in the entire Asia. The company helps in offering different kind of insurance and
financial kind of services for the individuals and business along with health and accident
insurance (Aia.com, 2018). The respective company helps in offering retirement planning
along with services related to wealth management as well. AIA is the company that belongs
to financial services and insurance industry and it serves the pan Asian countries as well. The
company was founded in the year 1919 and the CEO of the company is Ng Keng Hooi
(Group Chief Executive and President).