AIRBUS GLOBAL MARKET1 Table of Contents Introduction...........................................................................................................................................2 Future market forecast and demand.......................................................................................................2 Future aircraft growth............................................................................................................................2 Conclusion.............................................................................................................................................3 References.............................................................................................................................................4
AIRBUS GLOBAL MARKET2 Introduction Market forecasting and demand is required to develop strategies to achieve organisational goals and objectives in long-run. Forecasting can be done based on past industry data or based on certain assumptions. The report is focused on analysing the quantitative data that has been predicted by the industry experts with respect to the development of the global aviation industry. Future market forecast and demand The global air traffic volume is increasing with 4.2 % in 2019, and around 4.2 % in 2020. As per the statistics and the industry demands it is predicted that the air traffic will maintain a positive growth rate up to 2030(Mazareanu, 2019). InternationalAir Transport Association reveals that the numbers of the passenger within the aviation industry could rise up to 8.2 billion till 2037 which is double of the current air traffic(IATA, 2018). The drivers such as growing economies, improving living standards, increasing competition within the industry has resulted inan increase in global air traffic. As per the data shared by IATA, China, US, India, Indonesia and Turkey will be among the fastest-growing markets having a high number of passengers in 2036. As per the regional data, Europe, North America, Middle East and Latin America will grow in terms of the air traffic by the end of 2036(IATA, 2017). Airbus is required to focus on the increasing air traffic,the increase in the air traffic will mostly emerge from the Asia-Pacific region, and as predicted China will overtake the US aviation by 2024, and India will displace the UK by 2025(Rosen, 2017). Airbus has predicted the demand for 39,210 aircraftover the next 20 years(Airbus, 2019). Future aircraft growth The aircraft industry will experience a growth in terms of the aircraft requirements, the report presented by Airbus agrees that the large aircraft will show a low increase as compared to the small aircraft. As the small aircraft will represent around 76% of new aircraft deliveries whereas large segment will represent around 24% of the aircraft deliveries. Passenger aircraft will account for approx. 37,000 aircraft in the next 20 years and the biggest share in the deliveries will be accounted for by the Asia-Pacific region(SATAIR, 2019). Airfreight is expected to increase by 3% year-over-year, which will increase the demand for
AIRBUS GLOBAL MARKET3 the air cargo aircraft, with the increasing preference towards e-commerce the cargo revenue will also increase within the nations(Air Charter Service, 2019). The developing freighter market will require more conversion of the cargo aircraft. Airbus predicts that till 2037 an additional 1560 conversions will be required within the industry. Such figures effectively support that the manufacturer will require to focus on the increasing requirements of the aircraft within the industry, the small aircraft will be leading the industry as compared to the large aircraft, also with the increase in the e-commerce and the air freight the demand for the cargo aircraft is expected to rise in future(Whaley, 2019). Conclusion The forecast within the global market represents that the industry will experience constant growth year-over-year and mostly in the region of Asia-pacific. As the countries within the region are under developing stage, China is expected to overtake US aviation to become the world’s biggest aviation industry. The growing economies and improving living standards are the key drivers that drive the growth of the aviation industry.
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AIRBUS GLOBAL MARKET4 References Air Charter Service. (2019, July 08).Eye On The Horizon: A Look At The Future Of The Air Cargo Industry. Retrieved from Air Charter Service: https://www.aircharterservice.co.in/about-us/news-features/blog/eye-on-the-horizon- a-look-at-the-future-of-the-air-cargo-industry Airbus. (2019).Global Market Forecast.Airbus. IATA. (2017, October 24).2036 Forecast Reveals Air Passengers Will Nearly Double to 7.8 Billion. Retrieved from IATA: https://www.iata.org/en/pressroom/pr/2017-10-24-01/ IATA. (2018, October 24).IATA Forecast Predicts 8.2 billion Air Travelers in 2037. Retrieved from IATA: https://www.iata.org/en/pressroom/pr/2018-10-24-02/ Mazareanu, E. (2019, December 11).Global air traffic - annual growth of passenger demand 2006-2020. Retrieved from Statista: https://www.statista.com/statistics/193533/growth-of-global-air-traffic-passenger- demand/ Rosen, E. (2017, June 20).As Billions More Fly, Here’s How Aviation Could Evolve. Retrieved from National Geographic: https://www.nationalgeographic.com/environment/urban-expeditions/transportation/ air-travel-fuel-emissions-environment/ SATAIR. (2019, January 09).Market outlook 2017-2037: A glimpse of the future. Retrieved from SATAIR: https://blog.satair.com/market-outlook-aviation-industry Whaley, J. (2019, January 23).IBA’s Freighter Conversion Whitepaper, January 2019. Retrieved from IBA: https://www.iba.aero/insight/ibas-freighter-conversion- whitepaper-january-2019