Low-Cost Airline Customer Satisfaction
Added on 2020-06-05
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LITERATURE REVIEW
ABSTRACTFrom the following dissertation this can be reviewed that consumer purchases is affectedby various factors. The purchase behaviour of a individual is affected by the price, reliability tothe quality, flight and choice of factors. All these largely contribute to the decision makingprocess of an person complying with the needs of customers. The consumer will select thealternatives which most suits his desires and expectation form the travelling experience. In thisrespective dissertation appropriate and accurate findings are extracted from research throughdeveloping hypothesis related to the variables of purchase decision of person with respect todifferent services LCC and FSC.This can be abstracted that This particular report is carried out by an individual in orderto abstracted the low cost services of the airline industry has changed to what extent the completemarket scenarios. This leads to development of highly competitive markets in airline industry.The definition to the low cost carrier can given as the flights which are offering the tickets atvery low rates without offering any traveller products or other services along with this.This specific project discusses about the various cost optimization can be done throughby airline companies through developing various efficient strategic plans like providing directsales of ticket. This reduces the cost incurred in intermediates costs. This helps in faster deliveryof the services to the direct consumer and leads to highly satisfied consumers of company. whilethis approach for low cost business model is effective as this shortens the value chain operationsof airline industry also helps in cutting down various cost involved in an lengthy distributionprocess.This assignment brief about the consumer behaviour is affected by many factors whichregulates over the decision of an customer either to make purchase or not. These factors can becategorised in two sets that readily affects the buying decision of customer. One is internalaspects of individual that motivates or restricts to person while making purchase of any productor services. While other include the external factors which are not controllable by individual andinfluences their buying decision in marketplace to large extent.The various abstraction from the study of following report is that the Airport of Thailandhas gone through strategic development in order to bring renovation in its infrastructure in orderto increase the capacity of international airports in the Thailand. This is needed in order yo fulfilthe high demand of traveller as well the transient needs of in-between cargo in domestic areas.
The country is having own large services station, airline servicing establishment, electric partsmanufacture tyres which shown an immense network of travellers and cargo in the Thailand. This is abstracted from study that in 2003 Thailand launches their first LCC airlineservices to the customers. The one two go services of Thai airlines started serving servicesbetween the Bangkok and to other major cities Thailand. This is observed with good remarkableservices of AirAisa and Nok Air airlines in Thailand serving low cost carriers to the customers.Also Thai Smile and Thai Lion also launches LCC services to the customers by 2013 inThailand. The four major airline carriers providing LCC services to approximately 28.24 milliontravellers in an year yet.In this particular chapter, researcher critically analyse the finding through collectingsecondary data and develop an signifiant relationship between variable of research subject matterwith helps of carrying out literature review and supports the findings with result of pastresearchers and investigations carried out by other investigator for different purposes. Thisparticular study helps in concluding to the consumer decisions and behaviour relation with fullservices and low cost services in airline industry. This can be abstracted from the below discussion that the set of packages in toursproducts largely influence the buying decision of an person to large extent. The consumer buyingbehaviour can be exploited by various airline industry organisation in order to deliver themdifferent type of services as per the requirements of various customers needs. The peoplepurchasing FSC services form the airline will be needing an luxurious tourist packages in orderto get an quality experience with the brand services. While the people selecting the otheralternative of LCCs services of airline companies will be needing affordable rage of touristproducts in order to just to accomplish needs of transportation from one place to another. TheseLCCs framework involves providing self services over the medium of internet. The majorconcern of the marketers and scholars is which brings the customers behaviour to makepurchasing.In this particular project the various stages of decision development is studies. Thisfollows an sequences of 7 stages by which an individual goes through making any purchasedecisions. The airline industry of Thailand is at boom phase because of availability of differenttype of services like LCC and FSC and the travellers are continuously engaged in makingappropriate purchase decision while analysing the alternatives through implementing 7 stages
framework of decision making process. This is engaged with selection of an best option as perrequirements of their needs and achieving an good post purchase and consumption experiencewith Thai airlines.
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