Analysis of Ryanair Flights: SWOT, Pestle, and Porter's Five Forces

Business Communication

TABLE OF CONTENTS
PART-1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
SWOT Analysis of Ryanair Flights............................................................................................1
Pestle Analysis of Ryanair Flights..............................................................................................3
Porters Five Forces......................................................................................................................4
CONCLUSION................................................................................................................................5
PART-2............................................................................................................................................6
REFERENCES................................................................................................................................9

PART-1
INTRODUCTION
In the current times, stiff competition takes place in UK airline sector. Companies operating
in this sector are trying to offer aviation services to the customers at lower prices with the motive
to gain competitive edge over others. For this project, Ryanair, an Irish Airlines founded in 1984
has been selected. Its headquarter are situated at Dublin and London. It is largest European
budget airlines. Ryanair is went through many ups and down due to several factors. In this,
report will shed light on the external environmental aspects through the means of SWOT, pestle
and porter five force analysis.
SWOT Analysis of Ryanair Flights
SWOT analysis of Ryaniar is enumerated below:
Strengths
The Ryanair airlines is the largest European Airlines, It is based on low ticket pricing
business strategy. It provides the transportation of the passenger at very minimum amount. So
transportation of the passenger is in bulk amount daily. It keeps the prices very low, so no
competitors in this range exist for them, they also bargain with their supplier for lowering their
cost, to save the money and control the expenses. They also provide online ticketing services for
their customers, so they can book the tickets easily and the agent’s margin is cut off.
Weaknesses
According to its low cost of tickets strategy, they charges very minimum amount from
the passengers, it starts the various problems for the company. As in Aviation Industry, Services
are most important, but Ryanair can't satisfy their customers from their customer services. It also
affected by Brexit risks. It doesn't serve in other matters like, shipping, cargo etc. So it loses
interest in public. Also The Labors relations are not good and the company change the
compensation policy for their workers, which is not good their reputation.
Opportunities
The company is doing work in providing better customer services to their customers at
low ticket pricing. They work in expanding in size of the flights, they provide more flights, new
jets so they order for more flights. Simultaneously they work for saving environment also, with
low impact. Innovating new ideas to have hold over the European market.
Threats
1

Threats to any industry is normal, and it maintains the fear in every industry and
company's of losing their prestige in market. The Ryanair airline has many kinds of threats like
Fluctuating in the fuel prices, currency exchange rate may change, and any kind of external
threat like terror attacks, any unexpected demand of the air traveler, which harms the company's
reputation.
2