Key Success Factor of Alibaba via E-commerce Platform in China

Running head: DISSERTATION INTRODUCTION
Key success factor of Alibaba via e-commerce platform in China
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DISSERTATION INTRODUCTION
Table of Contents
Introduction................................................................................................................................2
Research Questions....................................................................................................................2
History & background................................................................................................................2
The growth of e-commerce in China.........................................................................................3
Annual report 2018 of Alibaba talking about the plan in the future..........................................4
References..................................................................................................................................6

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DISSERTATION INTRODUCTION
Introduction
E- Commerce is also known as the electronic commerce is an act of purchasing and selling
the product or the item through the service of the internet or through other online services.
Electronic commerce or e-commerce gives attention to such technologies like internet
marketing, electronic data interchange, mobile commerce, inventory management systems,
online transaction processing, electronic fund transfer and the system of automated data
collection (Leong et al., 2016). This research deals with the major success factor of Alibaba
through e-commerce platform in the context of China.
Research Questions
1. What factor make Alibaba success in past?
2. Based on the annual report objective 2018, it will succeed or not?
History & background
. The history of e-commerce reminds of the old motion of the selling and buying of
the computers cables modems electricity and internet. The possibility of e-commerce had
been scene in the year 1991 when the internet was used for the commercial purpose and from
that date onwards several businesses have taken the website of their own name. In the
beginning e-commerce meant the execution process of the transaction of the commercial
product electronically by using the Technologies like the electronic funds transfer and the
electronic data interchange that also helps the users to exchange their business information
and do the transactions electronically. It has been said that the popularity of the internet took
place in the year 1994 and it took around four years to get the security protocols that allowed
the access and the continuous connection to the internet. From the Year 2000 the meaning of
e-commerce got changed. Several people define this term to be the process of buying the
services and the goods through the internet and paying for those goods and services