Alphabet’s Corporate Strategies: A Study

Running head: ALPHABET’S CORPORATE STRATEGIES: A STUDY
ALPHABET’S CORPORATE STRATEGIES: A STUDY
Name of the student
Name of the University
Author Note

ALPHABET’S CORPORATE STRATEGIES: A STUDY
The aim of this essay is to analyse the corporate strategies used by Alphabet Inc. to survive and
thrive globally in the face of the intense business competition that it is facing. Alphabet Inc.’s
corporate strategies are vertical integration, differentiation and cost leadership that help the
company increase their investors and equity with a strong area of customer satisfaction.
Alphabet Inc.’s vertical integration policies include expansion of various designs of computer
systems, operating systems, building and operating their own data centres, integration of internal
operating software, with Google fibre being an outstanding example. Google might utilise Motorola
to get vertically integrated for hardware assistance which would also enable them in acquiring
patents (Herger and McCorriston 2016). In future, Alphabet Inc. is also planning to build a wireless
network, a separate smartphone and also communication cable across the Pacific Ocean floor.
Alphabet Inc. is known for their teams working relentlessly for Innovating new, updated and unique
products and services for the consumers. Viewing Alphabet Inc.’s report on their capital expenditure,
it can be determined that Alphabet Inc. reasonably invests on their infrastructure building activities
than any other Information Technology based conglomerates operating globally, which makes them
hard competitors of other peer companies all over the world. Google is investing solemnly on
“quantum computing technology” in future, emerging as a leading corporate at par with IBM and
Intel (Ledenyov and Ledenyov 2016).
It is pertinent to note that over the years Alphabet Inc. had remained the leading technological
innovators throughout the world, it has helped them to provide the market with high quality products
and boost perceptions among the customers and prospective customers. However, in the recent times
it is seen that the organisation through the usage of the cost leadership strategy is trying to offer the
best quality services or products to the customers and that too at very affordable prices. This in turn
have not only enabled the organisation under discussion here to significantly enhance their customer
base but at the same time to earn a higher amount of profit as well.