Market Analysis and Chances of Amazon in Australia

Running head: MARKETING
MARKETING
Market analysis and chances of Amazon in Australia
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1MARKETING
Executive Summary
The report has shed light on the marketing advancement of Amazon in Australia. There are
some innovative strategies are taken by Amazon and those strategies highlight the
development of market penetration and establishment of Amazon. In retail management,
some innovative steps are already taken by Amazon by providing low-cost products through
Prime delivery or two-day delivery process help customers to have their products. The market
opportunity from diversification is there and product culture is different in that case. The
innovativeness helps the entire process to establish in the competitive market of Australia.

2MARKETING
Table of Contents
1. Introduction............................................................................................................................3
2. Background to the Company..................................................................................................3
3. Marketing Analysis................................................................................................................4
3.1 The Nature of Amazon Australia’s Marketing Strategy or Strategies since it began......4
3.2 Strategic Marketing Options for Amazon Australia moving forward.............................6
4. Conclusion..............................................................................................................................7
References..................................................................................................................................8