This report focuses on understanding the various external and internal factors that have contributed to the business growth and functional aspects of Amazon. It includes SWOT and PESTEL analysis, critical business review, research design, data analysis, conclusions and recommendations.
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Running head: BUSINESS RESEARCH METHODOLOGY Business development plan of Amazon Name of the student Name of the university Author Note:
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2 BUSINESS RESEARCH METHODOLOGY Table of Contents 1. Introduction..................................................................................................................................5 1.1 Industry Background.............................................................................................................5 SWOT:.........................................................................................................................................5 PESTEL Analysis:.......................................................................................................................8 1.2 Business Opportunities........................................................................................................10 1.3 Purpose and Rationale.........................................................................................................12 1.4 Terms of Reference..............................................................................................................12 Research Questions....................................................................................................................12 Research Objectives...................................................................................................................13 Research Framework.................................................................................................................14 2 Critical Business Review............................................................................................................14 Factor 1 Organizational culture and leadership.........................................................................14 Concept of Organizational Culture............................................................................................14 Concept of Organizational leadership.......................................................................................15 Factors affecting Organizational culture...................................................................................16 Factors affecting Organizational leadership..............................................................................17 Types of leadership styles..........................................................................................................18 Factor 2 Employee motivation...................................................................................................19
3 BUSINESS RESEARCH METHODOLOGY Concept of employee motivation...............................................................................................19 Factors affecting employee motivation.....................................................................................20 Maslowâs theory of employee motivation.................................................................................21 Recommendations to enhance employee motivation:...............................................................22 Redesigning of jobs:..............................................................................................................22 Higher salary:.........................................................................................................................22 Respect and recognition:........................................................................................................22 Fair HR policy and communication:......................................................................................22 3 Research Design.........................................................................................................................22 3.1 Research Methods................................................................................................................24 3.2 Collection Methods..............................................................................................................25 3.3 Ethical Issues.......................................................................................................................25 4 Data Analysis..............................................................................................................................26 4.1 Case Findings Analysis........................................................................................................26 Company Gap............................................................................................................................26 White Paper Process..................................................................................................................33 OKR process..............................................................................................................................33 Feedback process.......................................................................................................................33 Comparison of Industry and Company Gaps.............................................................................35 4.2 Business Implication............................................................................................................35
4 BUSINESS RESEARCH METHODOLOGY 5 Conclusions and Recommendations...........................................................................................35 5.1 Vision and Mission..............................................................................................................35 5.2 Objectives............................................................................................................................36 5.3 Marketing Plan.....................................................................................................................37 Positioning.................................................................................................................................42 5.3.2 Marketing Mix (4Pâs).......................................................................................................43 5.4 Financial Plan/Business Metrics..........................................................................................44 5.4.1 Financial Statements/Budgets...........................................................................................44 5.4.2 Key Result Areas and Key Performance Indicators.........................................................44 5.4.3 Assumptions, Explanations and Justifications..................................................................45 5.5Implementation Schedule-Gantt chart..................................................................................46 5.6 Critical Success Factors.......................................................................................................48 References......................................................................................................................................50
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5 BUSINESS RESEARCH METHODOLOGY 1. Introduction 1.1 Industry Background The report is focused towards understanding the various external and internal factors that have contributed to the business growth and functional aspects of Amazon. The company has been able to establish itself as a strong competitor in the global e-commerce corporate markets. The factors that can affect their operational aspects are essentially analyzed through the study (Rupp and Clinton 2017). The essential aspects that govern the company in the industry can be effectively provided through SWOT analysis. SWOT: STRENGTHOPPORTUNITIES ïBiggest e-commerce websites globallyïLarge number of productsïLarge number of third party sellersïWeb interface of the company ïEstablished company ïStrongerpartnershipswitheffective third party retailers WEAKNESSESTHREATS ïThe inclusion of newer item categoriesïProductsoflowqualityconcerning other product categoriesïRisingpricesisathreattofree delivery ïEmergenceofstrongercompetitive environment in the market ïOnlinesecurityhasalwaysbeena major threat
6 BUSINESS RESEARCH METHODOLOGY Strength The company has been able to become one of the biggest e-commerce websites globally. Much of the revenue figures are better than any other world e-commerce retailers. The growth rate of Amazon has emerged as it most important strength in the recent years. This has been much helped by the lower cost structures of the company, large number of commodities and a large number of third party companies acting as sellers. More than 560 million products are sold by the company which means that the company offers wide ranges of product choices to the customers (Kantor and Streitfeld 2015). Additionally the company has been able to garner a large number of third party sellers. The company has been able to effectively integrate three of its most important business areas namely, the marketplace, the web services and the Amazon prime (Izogo and Ozo 2015). The three services effectively complement each other and the inter business functions are essential strengths. Another crucial strength is the web interface of the company with good page download speed. The company has huge warehouses thus capacity is also one of its essential strengths. Weakness The inclusion of newer item categories has contributed to the significant damage to its brand image. Large number of products from the lesser known brands is often found to be faulty, which affects the image of Amazon. Moreover, successful brands of a given product can manufacture products of low quality concerning other product categories. Thus, this often creates confusion with regards to brand perceptions and causes harm to e-commerce portals like Amazon as they are the principle product selling platform. The company offers free delivery
7 BUSINESS RESEARCH METHODOLOGY concerning many of the products and the rising shipping prices are bound to make the cost of operations rise and hamper profit making. Opportunity As an already established company, Amazon can cash in on the market value that it has been able to generate in only a short span of time (Altman and Tripsas 2015). Moreover, the company can create stronger partnerships with effective third party retailers which can further enhance its business prospects. The rapid emergence of e-commerce market platforms as the dominant marketing platforms can be utilized by the company to market itself as one of the primeplayersintheindustry(Oliveiraetal.2017).Thecompanyalsohasessential diversification in the e-commerce market with partnerships with publishers and other firms. This can lead to consolidation of the business position of the company in the future. The company can develop more locality optimized sites in various countries to tackle international market issues (Altman and Tripsas 2015). Threats There is an imminent threat to the profitability of the organization due to the emergence of stronger competitive environment in the market. The company can face lawsuits and other legal issues that can negatively affect its market position and garnered reputation. The industry is witnessing a massive rise in the number of companies, thereby giving rise to greater competitive forces and freedom of choice to the customers and suppliers (Izogo and Ozo 2015). Online security has always been a major threat to the e-commerce industry and can crucially affect business prospects as online financial security is a significant issue among customers. The future of the company after Jeff Bezos is uncertain.
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8 BUSINESS RESEARCH METHODOLOGY The SWOT analysis point towards the fact, that the essential strengths of the company areitsgarneredmarketreputation,largecapacity,largeproductofferingsandeffective integration of crucial business areas. The essential weaknesses are recent issues with the brand image, product issues and inability of the company to optimally respond to customer needs. The opportunities are plenty due to the global rise of the e-commerce market. However, significant threats that can affect its future prospects are raising competition and the greater autonomy of the buyers and suppliers. PESTEL Analysis: Political If considered in the context of Malaysia, Amazon can have certain advantages. The country is a multi-party system democracy but the same party has been in power for a quarter of a millennium. The country is highly stable and there are only minor internet usage regulations in the country with low taxes working in favor of multinational organizations. The political environment is relatively moderate. Economic The economic environment in Malaysia is good. The laws of the country are positively inclined towards helping the corporate enterprises. The people generally belong to moderately wealthy classes. The anti-corruption mechanism is strong enough to keep corruption in check. The country has a healthy growth rate with37% of the GDP coming from exports (Bhat& Bose 2018). Consumer incomes are large and this can effectively work in favor of Amazon. The prospects of e-commerce are inclined towards positive outcomes in the future. Socio-cultural
9 BUSINESS RESEARCH METHODOLOGY If Malaysia is taken as the country in focus for the business of amazon the cultural aspects that can affect the company are high. The country is a multicultural haven with people of many ethnicities and religions living together. This affects the preferences of Malaysians. Amazon offers a wide range of products and the opportunity to find buyers in the country are significantly large. The company can make effective partnerships with Malaysian companies and increase its market potential in the country (Galliers and Leidner 2014). There is a growing demand for e-commerce among the youth. Technological The country is known for its rapid infrastructural growth. It is technologically sufficient and can easily sustain a company like Amazon. The implementation of technology towards improving organizational performance can be easier in the country. E-commerce depends on effectivelogisticsfunctionsand the country hasefficient3rdparty logisticsmanagement companies. Technology is one of the strong points of the country(Chenetal.2015). Environmental Malaysia is an environmentally diverse country it has experienced significant loss of habitat in the past. However, Amazon is an e-commerce website and the environmental impact of the company will be relatively less. Legal The legal framework of the country is based on both the British law codes and Islamic Shariah. The laws can affect Amazon in case if products harm the religious sentiments of some of the people. The laws need to be essentially considered as they can affect the company if
10 BUSINESS RESEARCH METHODOLOGY unnoticed. The country still has flogging and death penalties in some instances (Gomez-Herrera, Martens and Turlea 2014). Companies need to be aware of these legal scenarios of the country. It is needed to be remembered that the greatest opportunity in the country is provided by the liberal corporate laws, the socio-economic aspects, socio-cultural environment and legal issues (Chiuet al.2014.). In case of the socio-economic condition, amazon can make good profitability from the existing situation. A large number of customers can be targeted and utilized for consolidating the market of the e-commerce firm. The affluence of a substantial portion of the population of the country can greatly work in favor of the company. However, legal environment of the country need to be judiciously considered as like any other country that can be approached. Amazon is an American e-commerce platform with Jeff Bezos as the head of the company. The current estimated revenue of the company is more than 177 billion US Dollars (Daft 2015). The total assets of the company are estimated to be around 131 billion US Dollars (Patiejunaset al.2015). The company employs around 566 thousand people globally. It has subsidiary products like Amazon Prime, Amazon Kindle, Amazon Echo and other important products. 1.2 Business Opportunities As understood from the above analysis of the factors that tend to affect the market proposition for amazon, the crucial identified factors are market competition, market growth, rise of operational costs and the uncertainty of the effectiveness of future management(Diehl and Bishop 2017). There are essential growth opportunities for the company. However, it is important that the company considers the options available in front of it judiciously in order to
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11 BUSINESS RESEARCH METHODOLOGY enhance the prospects of its future business. The most important strength factors that have been identified were the rapid growth of the company due to the effective management of resources. Moreover, the operational integrity of the company was identified as an essential strength (Goolsbee and Klenow 2018). The company have been productive recently due to the effective integration and management of is significant business aspects. The company as a result has been able to offer more products to the customers than any other e-commerce platforms. The main identified weakness of the company has been its inability to properly manage its product offerings. This has resulted in a confusing environment concerning the specific products and the respective manufacturers(Kim and Peterson 2017). It was found through the analysis that specific products manufactured by a given company can be of higher value than some of the other products in which it has lesser specialty. Amazon had sold lesser value products of a particular company known for better manufacturing other products resulting in customer dissatisfaction. The opportunities that were identified were the significant growth potential for the market of the company towards the future. The growth of the e-commerce platforms and their significant emergence as the dominant marketing tools of people across the growth was found to be directly related to the market potential of Amazon(Chiuet al.2014.). This is mainly because the company is regarded as one of the principal leader enterprises in the e-commerce corporate sector. However, significant threats were also identified. The threats were mostly in regards to the emergence of competitive market situations due to a large number of market players. The threat of management sustainability can also be a major concern for the organization in the future. The market dominance of the company being affected in the future was found to be the major threat factor.
12 BUSINESS RESEARCH METHODOLOGY The PESTEL analysis was necessary to understand the external environment of the company. The political, economic socio-cultural and legal factors were the main threat to the company as it is to remain primarily an internet platform (Laudon and Laudon 2016). The political situations that can affect the company are the regulations in regard to internet oriented commercial activities. Mostly the issues will be country specific if any and cannot be generalized as the internet has emerged as an independent platform. The economic situations were seen to be greater threats to the company. The main issue was related to the financial conditions of the customers and internet access. Customer preferences are bound to be influenced by the socio- cultural aspects that affect the external environments (Jiang, Jun and Yang 2016). Legal issues are bound to affect the company as internet platforms can be sued by unsatisfied customers and this has caused great losses considering financial penalties to companies in the past. 1.3 Purpose and Rationale The purpose of the business plan is to provide effective strategic insights for the enhancement of the organizational performance of Amazon. The analysis of the various external and internal aspects can help to form essential growth paths for the company and ensure its optimal organizational productivity. Through the analysis the market aspects of the e-commerce industry can also be discussed. 1.4 Terms of Reference Research Questions Q1-How is Amazonâs performance as an organization affected by the factors related to employee motivation?
13 BUSINESS RESEARCH METHODOLOGY Q2- How is Amazon.com influenced by aspects of leadership and organizational culture concerning its productivity? Q3- How is Amazon affected by its training and developmental functions? Q4- How does Amazon manage its performance to maintain its organizational productivity? Research Objectives ï·To analyze the essential implications of employee motivation on the organizational productivity and performance of Amazon ï·To understand how the organizational culture and leadership aspects of Amazon affect its performance at an organizational level ï·To evaluate the training and developmental aspects of Amazon.com and understand its importance towards organizational productivity ï·To understand the essential implications of performance management and its leading role in determining the organizational performance of Amazon
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14 BUSINESS RESEARCH METHODOLOGY Research Framework 2 Critical Business Review Factor 1 Organizational culture and leadership Concept of Organizational Culture The companyâs values, beliefs and approach with which it functions and interacts with its associated stakeholders, clients, and customers can be determined as Organization culture (Gyrd- Jones and Kornum 2013). The Organization culture of a company influences the employee performance and ultimately affects upon the Organizational performance as a whole. According to Peter Lok and John Crawford (2013), the employee turnover rate increases to a significant level when the values, beliefs, ethics of a particular Organization do not align with that of employeesâ. This results in dissatisfaction among them and tends to have a negative impact upon the productivity level of each individual employee as well.
15 BUSINESS RESEARCH METHODOLOGY Organizationalculturehasastronginfluenceoveranindividualâspersonaland professional goals and objectives, the efficiency to perform their tasks and administer resources to achieve them. It is evident that every individual has his or her own individual values, attitudes and level of engagement and these attributes are added to the company when they are associated with a particular Organization (Harteret al.2013). Therefore, it is significant for the e-commerce company such as Amazon as well that they channel an Organizational culture such that it perfectly converge with that of employeeâs core values and beliefs. This shall have a positive impact on employeesâ level of performance resulting in accomplishing the overall objectives of the company. Concept of Organizational leadership The ability to manage and administer the people that work under an Organization efficientlyandguidingthemtowardsachievingtheoverallgoalsandstandardsofthe Organization is what can be termed as Organizational leadership.According to Prakash Chathoth and Michael Olsen (2015), Organizational leadership have a positive influence upon achieving success for companies that are globalised and dynamic in nature. It has been observed that one of the significant attribute of Organization leadership is to adapt with the changing circumstances and function effectively. However, it is evident that in globalisedOrganizations due to its dynamic nature it becomes difficult to maintain its competitive advantage on a constant basis. Therefore, for the purpose of maintaining the competitive advantage of an Organization the authority have to identify the leadership characteristics of an Organization. Henceforth, it is essential for e-commerce companies such as Amazon that has its reach over a global basis to adopt Organizational leadership for the purpose of sustaining the competitive advantage and adapting to the ever changing scenarios of the industry.
16 BUSINESS RESEARCH METHODOLOGY Factors affecting Organizational culture .TheoutputsandfunctionsthatanOrganizationexecutes,heavilyrelyupon Organizational culture of a company. The Organizational culture of distinctive companies can vary depending on the values and ethics that they follow. However, there is an establishment of shared values and general assumptions that can be found in the concept of Organizational culture.ThesevaluesandassumptionsaremanifestedinOrganizationalpractices.The Organizational practices are regulated by contextual factors and it is these factors that makes Organizational cultures implemented in distinctive Organizations individualistic (Park and Shaw 2013). The principles that the top management follows have a significant impact on the way a business runs. It is one of the key factors that influence the Organizational culture of a company. The highest authorities and the associated management department of a company channel the way that the company would function. The principles that they follow is what shapes the policies,standardsandproceduresofacompany.AccordingtoSzczepaĆskaand Kosiorek(2017), the way in which the management runs the business governs the standard principles and regulations upon which the Organizational culture of a particular company depends upon. Another significant contextual factors that influences the Organizational culture of distinctive companies is the nature of the business. It has been observed that this factor have a significant impact upon the employeesâ behavior and performance (Beattie and Smith 2013). The Organizational model and the way it executes its operational strategy, the purpose of the business and the market to which the business belongs, all together comprises the nature of the business. In addition to this, the role of employees and their behavior makes a significant impact upon the overall Organizational culture of a company. Employees are considered to be one of the key
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17 BUSINESS RESEARCH METHODOLOGY assets of any successful Organization and it is their contribution and performance that majorly shapes the Organizational culture of a company as a whole. it is one of the reason why companies put significant emphasis in the recruitment process since the candidate that fits perfectly with the companies set values and ethics have better chances of achieving success than those that do not fit with companyâs Organizational culture (). Factors affecting Organizational leadership The internal as well as external factors have an equally important role in influencing the Organizational leadership of a company. It has been observed that Organizational leadership and the individuals those are involved in channeling them are similarly influenced by the factors those generally affects the Organization or a company as a whole (Marchington and Suter 2013). In order to flourish and develop towards a better direction it is essential to gain access to proper training programs. Henceforth, it is equally important for an Organizationâs leaders as well to get appropriate training that would enhance their skills of executing better leadership skills. It has been observed that the management department that received training programs on tactical matters such as conducting performance valuation and thus have better outcomes in channeling impressive Organizational leadership (Kania, KraMer and Russell 2014). Another factor that essentially influences the Organizational leadership of a company is the level of performance of the employees. According to Bolden (2016), the leaders or the representative of a company holds a major responsibility of the productivity or performance that employees contribute for the company. The way the staff members perform heavily depends upon the managerial and guidance of the Organizationâs leadership. In addition to this, another factor that makes a major impact on Organizational leadership is the companyâs values.
18 BUSINESS RESEARCH METHODOLOGY Henceforth,arelationshipcanbedrawnbetweenthewayOrganizationalcultureand Organizational leadership of a company. It has been observed that, companies that does not follow sound principles have a negative influence over the companyâs Organizational leaders as well. They tend to feel that their role within the company to be insignificant and as a result of which their leadership skills tend to have a negative influence over the Organization or a company as a whole. Similarly, it is essential that these factors have a heavy influence over e-commerce CompanysuchasAmazon.Thesefactorsmakeaheavyimpactuponthesuccessand performance of a company. Types of leadership styles The concept of leadership and leadership skills have been discussed with great interest over the period. The pattern in which a leader executes its actions in distinctive circumstances can be determined as leadership styles. According to Yahaya and Ebrahim(2016), depending upon the distinctive circumstances and the nature of the followers, the leadership styles have significant influence. One of the significant leadership style that can be observed predominantly over the past is Authoritarian leadership. The central idea of this style is that a singular authority holds the major power of decision making in him. Even though authoritarian leadership style is direct and supervised in nature still it has been evident to have a negative impact over an Organization as a whole. Autocratic leaders do not value the ideas and opinions of others; this is one of the major drawbacks of this type of leadership. In business context, this style of leadership is heavily criticized (Schyns and Schilling 2013).
19 BUSINESS RESEARCH METHODOLOGY In contrary to this leadership style stands Participative leadership that discards the ideology of centralizing the power of decision making in a singular hand. In fact, it can be characterized as a persuasive approach of the leader rather than demanding along with every follower views are considered in the procedure of decision and policy making. It has been observed that this style of leadership pattern is well accepted in difficult scenarios as well (Nanjundeswaraswamy and Swamy 2014). Factor 2 Employee motivation Concept of employee motivation Over the period the concept of employee motivation has been researched by many scholars as it have been evident that employee motivation makes a significant contribution to the employee performance. In a generalized perception employee motivation can be considered to be the level of contribution, engagement, creativity and other factors that employees bring to their job role. The majority of companyâs management puts a significant focus upon employee motivation as their level of commitment and engagement makes a significant impact upon the companyâs rate of success (Lazaroiu 2015). There are many theories that discuss the concept of employee motivation to a level of precision such as Herzbergs two factor theory or Vroomâs expectancy theory. However, in general it has been accepted that employee motivation can be distinguished by two major components and those is intrinsic and extrinsic motivation. Intrinsic factors can be determined by the individually generated factors such as freedom, scope to act and son whereas extrinsic factors can be determined by the way through which one can motivate others.
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20 BUSINESS RESEARCH METHODOLOGY Factors affecting employee motivation It has been evident that motivation acts as one of the major factors that accelerate the rate of success within an Organization (Muogbo 2013). The companies that have high numbers of motivated employeesâ have comparatively better success rate than that having lower number of motivatedemployees.Generally,money isdeterminedastheonly factorthatinfluences employee motivation to a significant level. However, many research conducted upon employee motivation have revealed some of the other significant factors that makes a major impact on employee motivation. One of the major factors that have an essential influence over employee motivation is the workplacecultureofaparticularOrganization.Thecorevalues,beliefs,standardsand regulations that a company abides by majorly makes an impact upon the associated employees motivation level. It has been observed that when an Organizations values and beliefs converges with that of employees values, then a positive influence is evident upon employeesâ motivation. Another major factor that makes an influence over employeesâ motivation level is the appreciation or reward system of a company. The effort and hard work that the employees put in order to fulfill the task is what shapes the quality of performance of an Organization. However, it has been observed that money cannot be considered to be the only influencing factor for employees to contribute quality work instead recognition or reward system such as incentive plays a significant role in increasing the level of employee motivation (Aguinis, Joo and Gottfredson 2013). Training programs are considered to be beneficial for both the employee along with the Organization.Itsharpenstheskillsofanindividual,makinghimorhermoreefficient
21 BUSINESS RESEARCH METHODOLOGY professionally while the Organization also gets benefited by the skills that the individual acquires. However, it has been observed that training programs can act as an employee motivator since more and more employees these days wants to excel in their career by acquiring new skills or sharpening their existing skills (Ngima and Kyongo 2013). This factor acts as one of the significant influences over employee motivation. Maslowâs theory of employee motivation Maslowâs highly acknowledged Hierarchy of needs theory is determined to be one of the popular model that is used to enhance workplace management. This theory makes a significant impact on contemporary management approach towards employee motivation. Based upon the basic human needs Maslow put together the human needs in a hierarchical order. According to Maslowâs Hierarchy of needs theory psychological needs such as hunger, thirst and so on comes at the top level in order to motivate an individual. Similarly, the employee motivation is heavily influenced by the psychological needs. The second strata belongs to safety needs, that states that human behavior predominantly seek for a safe environment. It has been observed that employees are concerned about their safety and tend to work more efficiently in a safe working environment (Landsbergis,Grzywacz and LaMontagne 2014). The next level is the social needs such as peer support, the ability to receive and give as one of the needs and similarly it has been observed that employees get motivated by these social needs. The fourth level is esteem needs such as power, authority and it has been observed that employees are highly motivated by appraisals and other recognitions that glorify their power or authority (Mehta and Maheshwari 2013). The fifth and highest level is self-actualization needs such as leading a meaningful life or achieving satisfaction. These are key factors that motivate an employee to a significant level.
22 BUSINESS RESEARCH METHODOLOGY Recommendations to enhance employee motivation: Redesigning of jobs: The managers should redesign jobs to motivate the employees and redesign their jobs. The managers can allot new job roles which would challenge the workers and motivate them to perform efficiently. Higher salary: The managers should provide higher salaries both in form of basic salary and incentives. The higher salary would motivate employees particularly belonging to the sales profile who have to achieve high targets. Respect and recognition: It can be pointed out that respect and recognition motivate employees. Companies should respect and reward their employees to motivate them. These two measures encourage employees to perform more highly. Fair HR policy and communication: The company should have clear and transparent HR policies based on continuous communication. This would enable the company to motivate employees to serve the company for longer tenure. 3 Research Design Inductiveanddeductiveresearchpracticesarevariedintheirapproachesof understanding the implications of a given problem. The study will focus principally on inductive methods in order to reach significant conclusions in regards to the subject. The main difference
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23 BUSINESS RESEARCH METHODOLOGY between the inductive and deductive measures is that the inductive research approach focuses on generating strong assumption based outcomes. The outcomes are highly likely but uncertain to some extent. Deductive approach focuses on generating essential and compact outcomes to a given research problem. The solutions in the case of deductive approach are applied and proven. However, the study will focus towards providing solutions that can be generally accepted but not certain. The research will be explanatory and the various findings will be discussed in a cause and effect manner. It is important that that study is extensively focused on the topic of discussion and the various identified crucial problems. The explanatory aspects will help the study to focus on the general areas of the topic and understand their effective significance (Lewis 2015). The explanation of the various aspects and the factors that affect them will be essentially provided through the study. The conducive research approach is based on description of the results derived from a study. The results are casual and depending on the response of people. The research will not be based on outcomes from the respondents. The study will be explanatory in which the various findings from previous researches will be explained rather than providing result oriented findings. The study will be concerning itself more with the known elements concerning the subject rather than the derived results through the utilization of data gathering methods. The study will focus more on the qualitative aspects rather than the figurative aspects of the issues. It is important to note that the figurative aspects can change from time to time and be affected by a number of factors. Thus, the study will be more focused towards gathering essential quantitative data in regards to the subject matter. Qualitative data will be extensively used for the study. This will help towards the better understanding of the elements concerned with the study. The study will not be using quantitative data for research. Thus, the focus will be more toward providing
24 BUSINESS RESEARCH METHODOLOGY essential data derived from literary sources rather than responses from people. It is important that the most reliable sources of information are consulted for the effective provision of data. 3.1 Research Methods The research methods that is used for the study is strictly secondary research. The data derived for the research will be based on literary sources. The research was made using the most important literary sources. The research methods utilized were focused towards gathering essential outcomes that would point towards the best implications that can be essentially derived from the business plan. Secondary research is mainly research that is focused towards gathering essential insights regarding the topic of the essay from literary sources. Hence, primarily the most important literary sources have been consulted for bringing forward the research. The secondary research method does not rely on the availability of primary sources such as interview or survey. The focus is towards gathering the most important evidence in support of the claims made by the research through previous researches. Moreover, books, journals and articles are extensively consulted in order to bring forward the crucial research points. The research has used only the most authentic secondary sources in order to bring forward the essential implications of the subject. It is important that for conducting extensive researches more than one or two sources are used. Hence, the research has considered a wide range of previously available literature to analyze the subject matter. Secondary research helps to identify the major aspects concerning the subject of the research. This is mainly because previous researches and literary sources in regards to the subject contain wholesome details regarding the complete nature of a research topic. Since previous researches essentially consider a subject from most of the possible perspectives, it becomes much easier to identify the significant points to be focused upon. It is much important that the literatures that are considered
25 BUSINESS RESEARCH METHODOLOGY are authentic and diverse in regards to the perspectives they portray in regards to the chosen subject. Hence, the research has considered a large number of previous literature in order to understand the complete nature of organizational factors and their essence with regards to the development and progress of corporate environments. The outcome of the research is robust and is limited with regards to credibility. Hence, the research has only considered secondary sources for essential analysis of the research topic. 3.2 Collection Methods Since, the only sources that have been consulted are literary sources data sampling methods have not been used. No data gathering methods have been utilized for gathering primary data. The only sources that have been consulted have been the literary and journal oriented sources. The research has focused on the extensive utilization of previous researches concerning organizational essentials. More importantly the recent literature on e-commerce and business organization has been effectively used for the research (Deterdinget al.2015). The collection methods for the sources have been based mainly on relevance, importance, authenticity and availability. The research aspects that have been crucially considered are essential to the discussion of the subject. Only the recent literary materials have been consulted in order to make sure that timely solutions are discussed with regards to the identified problems. 3.3 Ethical Issues The research data that have been consulted have been gathered from the most reliable sources. Essential care has been taken to not include any controversial or false research material within the consulted literary sources. The research literature has only been gathered through implied consent. A lot of information about the Amazon Company has been gathered from public sources (Singh 2015). The annual report and the revenue figures have been gathered from
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26 BUSINESS RESEARCH METHODOLOGY sources that have published the data with the consent of the organization. All the literary sources have been properly referenced and citations have been used every time a previously recorded idea has been provided, in order to give due credit to the previous researchers and authors. Paraphrasing has been used to provide some of the information in the research with due credit to the authors. No bias has been entertained while providing the research results. The opinions expressed in the research have been provided at par with all the ethical standards that are needed to be maintained. In order to maintain further ethical professionalism no data manipulation has been done in the research. Authentic data has been provided and analyzed subsequently and no falsification of data has taken place. Falsification can change the reliability of a research and similar future researches. Hence, it has been strongly opposed and condemned. 4 Data Analysis 4.1 Case Findings Analysis Company Gap Performance planning, coaching are the foundation of the different kind of well designed performance management system. The results of a recent study suggest that the leaders of a company are generally falling short of meeting the expectations of the direct reports of the
27 BUSINESS RESEARCH METHODOLOGY company. Similar to the gaps in the industry, a number of different gaps exist within the company as well. The gaps generally exist in a number of different areas within the company which sometimes have a negative impact within the company and sometimes have a positive impact within the company. The gaps have been identified based on the four different factors that were identified and reviewed in the industrial analysis. a.Organizational Culture and Leadership in Amazon-Organizational culture is generally described as the shared values perceptions and believes that helped by the employees within the organization or the unit of the organization. Because Organizational culture reflects the values beliefs and behavioral norms that are used by the employees in the Organization to give meaning to the situations that the encounter. The pervasiveness of Organizational culture requires that management recognizes underpinning dimensions and its impact on employee deleted variable suggest job satisfaction Organizational commitment and performance. There are a number of key issues that him but the corporate culture of Amazon. a large number of Human Resource executive leadership team market specialist and engineers work for Amazon describe the corporate culture present in the company has one with the exceedingly high demand and unmanageable pressure. This often leads to employee distress. According to most of the employees in order to increase the productivity of the company the management is open heart and goes to extreme limits to bring out the best from its employees. Unmanageable high standards and expectations-the management of the company clouds itself address set of standards that according to most of the employees unreasonably high and devised accordingly to develop top tier talent. But this and reasonably higher Expectations and pressure often leads the employees to different kinds of diseases especially stress. According to an
28 BUSINESS RESEARCH METHODOLOGY employee is also a senior manager of the company the company in order to do innovative and ground-breaking things implements a number of tough strategies that are unmanageable for the employees. Presenceofunhealthycompetitionamongtheco-workers-Amazonofficetreatsthe employees accordingly is Hydra whatâs the best employees and does not recognize the works of the mediocre employees. This leads to a creation of Anil the competition among the workers as every individual workers tends to provide the best work and achievement. According to report the employees in the company and encourage to publicly Di paper there co-workers ideas in meetings and conferences. There is also a feedback tool and visit in the company directory that allows the workers to send praises or complaints related to their co-workers to the bosses. There is a presence of a ranking system in the company and the lowest ranking employees are often terminated. Favoring criticism over harmony-another most distinctive management issue is that harmony in the workplace is often overvalued and often suppresses honest criticism. this often leads to plant feedbacks to calling before an agreement is reached on a decision. The absence of proper benefits-the absence of proper benefits to satisfy the employees like its counterpart Google and Facebook which often leads to employee dissatisfaction. Unlike its technological peers as mentioned above like providing gyms, meals and other special benefits. Amazon does not have such benefits. The company is much more inclined towards customer satisfaction and provides much less attention to the satisfaction of the employees. This is one of the biggest issues that threaten the sustainability of the company. the company also request new
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29 BUSINESS RESEARCH METHODOLOGY workers to di pay part of the signing bonus if they quit before hairstyle and a portion of the relocation fees if the leave within 2 years according to a report of the company. Absence of proper praise-The employees said in interviews that they felt that work at Amazon was never done well enough as the management in most of the cases does not Praise the work of the employees. This needs to employee the satisfaction and a loss of morale of the employees. Unfair system of ranking-The Company holds Organizational level reviews every year where the managers and supervisors discuss and determine the rankings of the subordinates. The rankings of unbiased and wrong acquisitions are provided by the different employees which leads to setting and termination of employees. Such kind of ranking system reduces the moral of the employees and leads to dissatisfaction among them. b.Employee Motivation-E-Commerce business is analyze and online shopping is projected to increase by more than 50% in the coming years. Amazon is one of the largest e- commerce industries in the globe. To stay ahead in the race or to grow the online business the management of Amazon has set a benchmark against the latest growth rates both for overall business and then implement different marketing strategies to achieve the different business goals. Online sales often accounts to new growing andgrowing e- commerce Technologies and now changing their work task which is a significant implication for the way the organizations manage the human resource functions. Amazon have a well developed training program where the first time manager trains the people who get into supervisory dose for the first time. This provides the ability to extend the applications of the worker and also increases the opportunities by helping this people experience real life practical situations. Hiring and retaining evil and good workers is one
30 BUSINESS RESEARCH METHODOLOGY of the most significant expenses for the companyâs especially Amazon. This saves the company to stay ahead in the race for online marketing and clear of any types of competitioninthefollowingfield.TheHumanResourceDepartmentofAmazon establishes a sense of collaborative effort and commonality among the systems are the combination of systems that are chosen by them. the following is done by not only making the roles of different employees challenging and stimulating but also by helping the employees to share skills and training the employees to the best possible limits. Amazon has been coming up with different market leading and differentiated people practices and the management always freaks out strategies that helps them to ensure sustainability in the volatile market. this new kind of strategies also increases employees to give their feedback as an effort to let the company know about their expectations. However there are significant gaps in such kind of strategies. Audio of participation gap between the management of Amazon and the employees of the company has been eroding the employee engagement levels and threatening the company productivity. A thorough analysis of the reward benefit and settings programs of Amazon revealed a striking problem between the employers and employees on the perception and value of such kind of programs. The report highlights that the following program made a number of employees dissatisfied with the strategy of the company to a selected group of people. The reward gap in the company has mostly attributed to three different factors they are as follows, ï·Ajmer lack of understanding by the employees regarding the packages of the reward and the problems in the communication ï·the tendency of employees to underestimate the importance of base pay and job security
31 BUSINESS RESEARCH METHODOLOGY ï·the tendency for the employees to feel that the reward levels are lower than the market average value as per see them to be much more competitive c.Training and Development-As an e-commerce company amazon.com is mainly guided by four principles. They are customer obsession passion for innovation long term thinking and commitment to operational excellence. The company hires people globally and has more than 245200 employees worldwide. The company offers and intensive month-long training and leadership program before they hire employees. The company also repairs 95% of the fees for employees at fulfillment centers to take courses in demand fields. According to the management the company wants the employees to be their own owners from the beginning of the job. This is the sole design for providing training programs to take ownership over products and services that have an impact on millions of customers worldwide. The following kinds of training programs help the company as well as the employee. However, Amazon is a lot of different problems which have a negative effect on the company. The lack of proper practical training according to the industry standards is one of the basic problems that cripple the training program of Amazon. Training which is essential for management as well as the staffs is only provided to the latter. The company has no search training programs for the management which leads to great problem as because the supervisors and the managers of the company leg behind other companies on such ground. Search kind of incomplete training programs generally leads to a number of problems this includes, ï·Unhappy employees-the employees in Amazon are interested in performing their jobs in a proper way to help the company at once in the market and also feel a sense of pride for the job they have done. However the lack of effective and proper training demoralization
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32 BUSINESS RESEARCH METHODOLOGY and leads to the achievement of the goals not the company. Unhappy employees leads to a less turnover and makes the potential candidates of the job uninterested towards the company ï·Low production- the absence of a proper training and development program often leads to a low productivity rate as the employees are reluctant to work. The presence of proper training and development programme in other Rival companies has made it more difficult for Amazon to hold a commendable position in the market. ï·Unsafe working environment- dances safety and health administration states that the unread workers in Amazon or more susceptible to injuries the workers generally like the knowledge and the skills required to use the different equipment and supply the products safely. This problem can often lead to Federal incidents in the work environment. ï·Ineffective management-as mentioned earlier directions of any training program for the managers and the supervisors in the company is a big problem for the company. The absence of any on job training leads to a loss of the moral of the employees as they don't care about the productivity of the company. d.Performance Management-Each and every human resource leader dreams to build an organization where employees happily do their best work day by day without having a problem with the management. Over the past few years define kinds of organizations have done away with the traditional annual performance review to perform a real-time feedback. the management of Amazon has came up with a number of different strategies to enhance the performance of the employees they are as follows,
33 BUSINESS RESEARCH METHODOLOGY White Paper Process Amazon's white paper process-each and every company motivate employees by discussing the mission and vision of the company and its strategic goals to the Employees. The idea is that the employees will work harder and smarter if they feel the connection was the company. Taking an idea from the whole concept Amazon has when a new process called the white paper process did. The following paper outlines the reasoning and approach and provides a suggestion to the company buy each of the employees to make the customer experience a much better one. The time when the document is submitted to the management they sit together and discusses about the paper. The best ideas are chosen and then implemented within the company. The white paper processes it just not only to formulate strategies but it also helps the management to identify the best employees and reward them with a pay increase. OKR process Formal rankings had never been part of Googleâs performance management philosophy. The management of Amazon has applied the same objective where the company focus is on the goal setting of the employee rather than the goal setting of the company. The strategy behind the implementation of focus is to help the employee understand and make them able to see how their work is tied directly to the goals of the company. The company has aligned objectives with the objectives of the employees. This objective smart based which means it is specific measurable and technologically advanced. Feedback process Amazon has implemented the feedback process which helps them to provide a great emphasis on Peer review and providing employees with special software to help facilitate the process. The providence of the special software allows the staffs of the organization to
34 BUSINESS RESEARCH METHODOLOGY acknowledge recognize and appreciate for people who do great work and ensure that each person gets feedback from all the colleges with whom they work regularly. As mentioned earlier there are also a lot of gaps in the performance management process in Amazon. Performing management task in the company include the planning of new business actions monitoring their progress and also examining directions to help the business achieve the goals by performing this action. The company generally faces problems in implementing this action due to a number of reasons. They are as follows, Lack of credibility-The presence of a strong performance management often depends on the presence of a trustable relationship between the supervisors and the employees of the company. However surprisingly in Amazon the supervisors often does not produce the performance of the lower level employees which leads to the break of trust. The lack of credibility from supervisors leads to a number of resignation and often decreases the morale of the employees. Absence of consistency-The presence of poor performance management can lead the supervisors to provide inconsistent feedbacks. The presence of mixed messages can cause confusion and decent mint among the employees lending them to not trust the performance management reports. The business owners must maintain on system tone and content in their feedback to the workers in case they want to ensure implementation of effective performance management tools. Absence of a clear strategy-The lack of clear and established goals in Amazon offers an interface with the performance management assessment. The management of the company has found out that there is open a lack of clear strategy on the process to achieve the goals.
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35 BUSINESS RESEARCH METHODOLOGY Absence of clear goals-The lack of proper goals often puts the company in a tough situation. The absence of established and specific goals makes the employees unaware of the task they have to perform and often leads to miscommunication and unproductivity. Comparison of Industry and Company Gaps 4.2 Business Implication 5 Conclusions and Recommendations 5.1 Vision and Mission Amazon.com mission and vision statements contribute to the status of the company as one of the largest online retailers of the globe. The success of the companies attributes it to the strict measures to ensure the Vision and Mission statementsare completed and fulfilled according to the guidelines of the company. The corporate vision statement of the company provides an organizational direction towards the future of the business. The corporate mission statement on the other hand presents the different goals of the business and provides a guideline to adopt the strategy by the management of the company. The mission statement of the company focuses on effective and high quality service for the customers. As mentioned earlier the main focus of the company is customer satisfaction therefore d10 shows every possible step to fulfill the demand and the needs of the customers. The scope of the selection of the products available from the company is a business plan as the company provides a large range of varied products for its customers. Invitation the vision statement of the companies provides the target future of global dominance in the online Retail Industry. This enhances the management of the company to secure the success of the company in the long term and enhance its sustainability in the Global market. The mission and vision statement of The E-Commerce Company are mainly prepared on
36 BUSINESS RESEARCH METHODOLOGY the lines of development of strategies which can support the company and help it to achieve our unique competitive advantage against the other forms which are in the same business. The mission statement of the company focuses on providing goods to the customers by means of lowest prices and utmost convenience. On the other hand, the present vision statement of the company and answers the Global reach and the customer centric approach of the company. As The E-Commerce business continues to accelerate and the amount spent on the purchases through internet Rises day by day the company must adopt a number of improve Vision and Mission statements when sure its long term stay in the market. It is also important to adapt new strategies to save the future of the company considering the rise in the number of small and large E-Commerce firms in the market. Do the present mission statement of the company supports the different conventional characteristics including the target customers Markets and the variety of products the lack of Technology and the nature of the business and operations makes it vulnerable two other companies which have set their mission statements on the above mentioned lines. Therefore it is important for the management of Amazon to add more details to the company statement and use Cloud Computing based services and digital content delivery to stay ahead in the race of e-commerce business. Similarly the vision statement also presents the number of strong features that are directly linked to the marketing mix of the company. However, the corporate vision of the company is still not stable enough to ensure its suitability in the future. The management of the company must include cloud services as an essential component of their vision to ensure a new start of the company. 5.2 Objectives Thesettingupofnewobjectivesforthebusinessisutmostessentialtoensureits sustainability in the market. the ultimate benefit of the program is that it enhances the total image
37 BUSINESS RESEARCH METHODOLOGY of the online business. The targeted consumers of the company not only demands convenience but also have some specific demands. The proposed business plan is to offer both of them. It is also see an increase in the number of online customers which will help the company to expand the market. Apart from this there are also a number of different objectives of the company. They are as follows, ï·To introduce feedback policies for the customers. The feedback policies will help the management to better understand the demands and modify their request to provide them an unparalleled service. ï·To provide the customers with unique and varied range of products. Such an objective can help the company to challenge other business organizations good deal with the same business. ï·To create high entry barriers for possible competition. The creation of the entry barriers will significantly minimize the replication factor. ï·To secure agreements and acquire small and medium companies that will help in the growth of the business. The following objectives will help the company to achieve on parent success in the highly competitive market. The three years plan will thus be effective in nature as because the implementation of the above mentioned objectives will surely help the organization to achieve the goals easily and make the most of the organization. 5.3 Marketing Plan 1.OrganizationalChangesandLeadership-Apowerfulprincipalincontemporary organizational change approaches is people support. Change management is essential for
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38 BUSINESS RESEARCH METHODOLOGY Amazon to develop itself as one of the leading E-Commerce companies of the globe. The management of the company can engage people to take and ship of the change process and shade of the victim mindset. The presence of true sustainability requires that people at all the levels in all locations are authorized on their problems and solutions. According to the principal of Robert Quinn direction of the four strategies to change can help Amazon to bring in a successful change revolution. First of all the organization have to tell the employees about what to change and how to change. the organization has to keep a tab on the process as if the process do not work they have to move on to the second processwheretheorganizationwillhavetoforcethemtochangebyproviding punishment and reward to the Employees. On the other hand the Third way will required to let go of some control and have a little bit more faith in the employees. this will involve the potential ideasand action of the employeeswithin the organizational strategies. The management and can also concert the leaders before the implementation of such changes which will help to create a more effective strategy. Lastly organization then if you change by believes in what the employees say and what they do and how they respond to a situation. The management of the company must also introduce on job training and employee the most suitable leader with a vast experience to enhance the best performance of the company. 2.Employee Motivation-As mentioned earlier employee motivation is one of the key factors for individual performance and group productivity. It also helps the organization to ensure a satisfying and better workplace. The new business plan that Amazon will adopt must provider clear recommendation on how to motivate the employees. The employees are already under huge pressure in the company to provide the best services to
39 BUSINESS RESEARCH METHODOLOGY the customers. They often neglected by the management in order to meet all the expectations of the customers. ï·Setting a good example focusing-a proper attitudeis often necessary to help the employees cope up with pressure. Listening to all the opinions of the employees before taking any decisions is important for the management to ensure a better organization. ï·Focusing on employee happiness rather than motivating the employees-it is important to focus on the happiness of the employees rather than motivating them. Amazon can provide health benefits extra perks onsite childcare free lunch tuition fees and many other benefits to their employees. The providence of such benefits will surely make the employees happy and will easily motivate them to perform better for the company. This will help the company to increase their productivity and also increased their revenue. ï·Making sure that the employees participate in the success of the company- the employee performance productivity and motivation can be tried to how happy a worker fields in his or her company. This is an important consideration as because it makes profit sharing such as a powerful tool especially when the company is constantly successful. The management of Amazon must engage their employeesâ success as well as failure of the company to ensure that each and every employee feel satisfied with the company. ï·Encouraging workers to voice complaints- it is important for the management to provide a complaint box for all the employees to lodge complaints against any problems faced by them. They should be provided the security to lodge complaint even against their supervisors without any fear. The presence of starch And Atmosphere within the company will help the management in the tagline of different problems.
40 BUSINESS RESEARCH METHODOLOGY ï·Maintenance of a proper communication channel-communication is the key to the success of any company. The presence of a proper communication channel will ensure a healthy relation between the employees and the employer and will also see a rise in the operationsandorganizationalproductivityofthecompany.Themanagersand supervisors of Amazon in charge of operations mask maintain a proper communication channel with the employees to ensure that both the parties are well aware of the needs and demands of the company. 3.Training and Development-The world of e-Commerce is a growing market where the business organizations can achieve success without even opening up a business around the corner. The e-commerce allows the business to gain a positive momentum and a positive reputation without the need of any such promotion that is always almost the most difficult to develop. Some of the most important steps that can be taken by the management of the organization includes; ï·Buildingthecompanyfromthegroundlevel-TheCompanymustbere constructed from the start. Every single element must be arranged accordingly which includes workplace manual, employee manuals, machinery training and more. Training the employees of Amazon requires a detailed list of different elements. ï·Making the training clear to all-The setting up of a battle plan will help to achieve a clear goal to reach the end of the designated time schedule. It is important for the organization to make the training clear to each and every employee as because they are prepared to face any kind of challenges in the workplace.
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41 BUSINESS RESEARCH METHODOLOGYï·Starting the training early-The management of the company must be precise and specific about the role of the employees and make the new employees clearly understand about the things that are generally wanted by the company from them. The implementation of the following plan will be easier for the organization as because it will help to build a proper relation between both the organization and the employee. ï·Establish Mentor Programs-It is very much important for the management of Amazon to establish different kind of mental programs as the mentors are considered to be the biggest asset of the organizations and also their success. For most of the new employees it will be difficult to approach the managerial persons directly with different questions and concerns. The presence of a person who acts as a mediocre between the supervisor and the employees will help the employees to receive a much better and friendlier environment in the workplace and will help in the increase of the performance of the company. ï·Having a basic knowledge of the people hired by the company-The appointment of a number of new persons by the management of the company will help to change the operations of the organization. This is one of the biggest scopes for the organization as because it is important for the business to gain a thorough knowledge of the people who have been hired by the management as the employees of the company. ï·Providing a basic training on E- Commerce-The most important training program that must be provided to the employees includes the knowledge about general e-retailing business and the process by which the company works in the
42 BUSINESS RESEARCH METHODOLOGY market. It will be the duty of the managers and the supervisors to train the employees according to the lines of their work and administration. 4.Performance Management-The performance management of the company Positioning Amazon.inoftenthrivestopositionitselfasastrategicpartnershipbetweenonline merchantsâ, web hosting companies and other organizations and agents including online payment agents and credit card issuers. The rise in the demand will lead to increase in the demand. The implementation of the following strategy will lead to bid action in the shipping expenses and will lead to a differentiation of the products. Search a differentiating element will increase the consumer acceptance factors and will draw more revenue to the company. The company will also position itself by implementing much advance software and website format to help the customer order products to laptops, PCâs, tablets, mobiles and Smartphone. There any number of key factors that will lead the success of the positioning factor of the company. This includes, ï·Developmentofacustomerserviceandcustomerservicesatisfactionsoftware application. The following application will retrieve all the different information on a participating Merchant and matches different types of return procedure against the returning item. It will also help to present different types of procedures to the consumer inthemostpreciseandeffectiveformat.Thefollowingwillalsohelptogain authorization from the merchant return the Merchandise if needed. ï·Amazon.com will also be help as it will increase the chance of selling the products to the consumers.Themanagementwillalsobeabletorecordthetransactionsforthe company's own database. It will also provide a number of confirmation email to the
43 BUSINESS RESEARCH METHODOLOGY consumers after the product is ordered and search SMS will be provided by the software after every development before the delivery of the product. 5.3.2 Marketing Mix (4Pâs) Product-The product of the company is not one but a thousand of different things that varies from household items, electronic products, fashion apparels, shoes, utensils and many more as such. The company must also shift their attention to more unconventional yet attractive products which may help them to garner more revenue. Price-The business of the company is highly seasonal and there are ups and downs in the prices of the products. This again needs some attention as the company has to come up with a new and efficient pricing strategy to enable easy transactions for the sellers. Place-The Company doesnât have any physical retail store rather it can be termed as an online store where people can search and order for all the necessary products sold by the organization. The organization must also select some operational alternative store formats that will help to operate the cost of the organization in an effective manner. Promotion-The marketing and sales team of the organization will be assisted by a team of senior experts who will be in charge of the promotional activities of the organization. Promotional activities will be based on Television, radio, news, media, social media and many more such different traditional as well as conventional sources.
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44 BUSINESS RESEARCH METHODOLOGY 5.4 Financial Plan/Business Metrics 5.4.1 Financial Statements/Budgets The financial statements and budgets have been provided in the excel file uploaded with this particular document. 5.4.2 Key Result Areas and Key Performance Indicators The Key Performance Indicators are mostly like milestones on the road that leads to the success of online retailing. Monitoring the following elements in an organized and effective manner will help the E-Commerce entrepreneurs identify and progress easily towards the sales of the company. The key performance indicator must be chosen by the management of the company to enable the best performance by the management and also achieve the goals of the organization accordingly. The main types of the Key Performance Indicators that must be implemented by the organization are as follows; 1.Sales-The Company has to monitor the total sales by the hour, day, week or month. 2.Marketing-ThemanagementofAmazonmustemploythebestmarketing executives in the organization to formulate and implement a number of extremely important marketing strategies to ensure the success of the business in the market. 3.Project Management-TheCompany has to undertake new and complex projects to ensure its superiority in the market. The superiority of the organization in the market will help them to perform in a much better way and earn revenue from the different transactions.
45 BUSINESS RESEARCH METHODOLOGY 4.Customer Service-Customer Service has always been the key performance indicator for the business and the management of Amazon must ensure to make the customer service a better one to ensure a positive feedback from all the customers. 5.4.3 Assumptions, Explanations and Justifications The business plan must be formulated in such a way that it can be assumed to be one of the best in the organization. The selection of the marketing principles, different promotional process is quite justified to be used by the organization as because it will help the e business company to be the largest in the world.
46 BUSINESS RESEARCH METHODOLOGY 5.5Implementation Schedule-Gantt chart Task NameDurationStartFinish Project Amazon165 daysTue 10/2/18 Mon 5/20/19 Discovery and Benchmarking 1 dayTue 10/2/18 Tue 10/2/18 Initial Planning Selection 5 daysWed 10/3/18 Tue 10/9/18 Situation analysis35 daysWed 10/10/18 Tue 11/27/18 Company Analysis15 daysWed 10/10/18 Tue 10/30/18 Customer Analysis20 daysWed 10/31/18 Tue 11/27/18 Competitor Analysis 15 daysWed 11/28/18 Tue 12/18/18 Ventures25 daysWed 11/28/18 Tue 1/1/19 SWOT and PESTLE20 daysWed 1/2/19Tue 1/29/19 Market Segmentation 45 daysWed 1/30/19 Tue 4/2/19 Market Strategies20 daysWed 1/30/19 Tue 2/26/19 Financial Sensitivity Analysis 10 daysWed 2/27/19 Tue 3/12/19 Disclosure Document 5 daysWed 3/13/19 Tue 3/19/19 Registration Process 10 daysWed 3/20/19 Tue 4/2/19 Stakeholder Analysis 34 daysWed 4/3/19 Mon 5/20/19 Stakeholder Meeting 4 daysWed 4/3/19Mon 4/8/19 Strategy Implementation 20 daysTue 4/9/19Mon 5/6/19 Execution10 daysTue 5/7/19Mon 5/20/19 Table 1- Timeline of the Business Development Plan Source- (As Created by the Author)
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47 BUSINESS RESEARCH METHODOLOGY Figure 2: Gantt chart Source: (As created by the Author)
48 BUSINESS RESEARCH METHODOLOGY 5.6 Critical Success Factors Amazon is already one of the largest e-commerce retailers of the globe. E-Commerce has now turned into a necessity for developed as well as the developing countries like China and India. Some of the main factors that need to be considered by Amazon.In are as follows; a.Regulation of Product Pricing-It is most natural for the customers to compare the prices between different types of brands that are marketed and sold by the e-commerce companies. The availability of different kind of tools to compare and compete with the commercial websites of the organization will be helpful for the management of Amazon to ensure the regulation of fixed pricing. b.Maintaining and Providing products of High Quality-The products that will be sold by the organization must be of high quality and the management of Amazon must open a new team which would be given the responsibility to check the quality of the goods sold. Any complaints regarding the quality of the product must be highlighted to the following department. c.Securing the shipments-The security of the shipments is one of the major concerns of the management of the company. It is seen that Amazon deals with thousands of different products and goods. Therefore the security of the shipments must be ensured to get a positive feedback from the customers and enhance their online shopping experience. The company can use two factor authentications to further secure the online store and add other verification methods for identifying the proper customers. d.First Impression-The first impression is the last impression is very true in the case of e- commerce companies. The management of the company must ensure to present quality
49 BUSINESS RESEARCH METHODOLOGY goods and services to the customers to ensure that they present a good image of themselves to them. e.ProvidingM-Commercefacilities-TheincreaseintheuseofSmartphonewill automatically shift the customers to order products from Smartphone. Therefore the management of the organization needs to develop an application that can act as a smooth junction for the company and the customers of the organization.
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