Business Development Plan of Amazon

This report focuses on understanding the various external and internal factors that have contributed to the business growth and functional aspects of Amazon. It includes SWOT and PESTEL analysis, critical business review, research design, data analysis, conclusions and recommendations.

Running head: BUSINESS RESEARCH METHODOLOGY
Business development plan of Amazon
Name of the student
Name of the university
Author Note:

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Table of Contents
1. Introduction..................................................................................................................................5
1.1 Industry Background.............................................................................................................5
SWOT:.........................................................................................................................................5
PESTEL Analysis:.......................................................................................................................8
1.2 Business Opportunities........................................................................................................10
1.3 Purpose and Rationale.........................................................................................................12
1.4 Terms of Reference..............................................................................................................12
Research Questions....................................................................................................................12
Research Objectives...................................................................................................................13
Research Framework.................................................................................................................14
2 Critical Business Review............................................................................................................14
Factor 1 Organizational culture and leadership.........................................................................14
Concept of Organizational Culture............................................................................................14
Concept of Organizational leadership.......................................................................................15
Factors affecting Organizational culture...................................................................................16
Factors affecting Organizational leadership..............................................................................17
Types of leadership styles..........................................................................................................18
Factor 2 Employee motivation...................................................................................................19

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Concept of employee motivation...............................................................................................19
Factors affecting employee motivation.....................................................................................20
Maslow’s theory of employee motivation.................................................................................21
Recommendations to enhance employee motivation:...............................................................22
Redesigning of jobs:..............................................................................................................22
Higher salary:.........................................................................................................................22
Respect and recognition:........................................................................................................22
Fair HR policy and communication:......................................................................................22
3 Research Design.........................................................................................................................22
3.1 Research Methods................................................................................................................24
3.2 Collection Methods..............................................................................................................25
3.3 Ethical Issues.......................................................................................................................25
4 Data Analysis..............................................................................................................................26
4.1 Case Findings Analysis........................................................................................................26
Company Gap............................................................................................................................26
White Paper Process..................................................................................................................33
OKR process..............................................................................................................................33
Feedback process.......................................................................................................................33
Comparison of Industry and Company Gaps.............................................................................35
4.2 Business Implication............................................................................................................35

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5 Conclusions and Recommendations...........................................................................................35
5.1 Vision and Mission..............................................................................................................35
5.2 Objectives............................................................................................................................36
5.3 Marketing Plan.....................................................................................................................37
Positioning.................................................................................................................................42
5.3.2 Marketing Mix (4P’s).......................................................................................................43
5.4 Financial Plan/Business Metrics..........................................................................................44
5.4.1 Financial Statements/Budgets...........................................................................................44
5.4.2 Key Result Areas and Key Performance Indicators.........................................................44
5.4.3 Assumptions, Explanations and Justifications..................................................................45
5.5Implementation Schedule-Gantt chart..................................................................................46
5.6 Critical Success Factors.......................................................................................................48
References......................................................................................................................................50

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1. Introduction
1.1 Industry Background
The report is focused towards understanding the various external and internal factors that
have contributed to the business growth and functional aspects of Amazon. The company has
been able to establish itself as a strong competitor in the global e-commerce corporate markets.
The factors that can affect their operational aspects are essentially analyzed through the study
(Rupp and Clinton 2017). The essential aspects that govern the company in the industry can be
effectively provided through SWOT analysis.
SWOT:
STRENGTH OPPORTUNITIES
 Biggest e-commerce websites globally Large number of products Large number of third party sellers Web interface of the company
 Established company
 Stronger partnerships with effective
third party retailers
WEAKNESSES THREATS
 The inclusion of newer item categories Products of low quality concerning
other product categories Rising prices is a threat to free
delivery
 Emergence of stronger competitive
environment in the market
 Online security has always been a
major threat

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Strength
The company has been able to become one of the biggest e-commerce websites globally.
Much of the revenue figures are better than any other world e-commerce retailers. The growth
rate of Amazon has emerged as it most important strength in the recent years. This has been
much helped by the lower cost structures of the company, large number of commodities and a
large number of third party companies acting as sellers. More than 560 million products are sold
by the company which means that the company offers wide ranges of product choices to the
customers (Kantor and Streitfeld 2015). Additionally the company has been able to garner a
large number of third party sellers. The company has been able to effectively integrate three of
its most important business areas namely, the marketplace, the web services and the Amazon
prime (Izogo and Ozo 2015). The three services effectively complement each other and the inter
business functions are essential strengths. Another crucial strength is the web interface of the
company with good page download speed. The company has huge warehouses thus capacity is
also one of its essential strengths.
Weakness
The inclusion of newer item categories has contributed to the significant damage to its
brand image. Large number of products from the lesser known brands is often found to be faulty,
which affects the image of Amazon. Moreover, successful brands of a given product can
manufacture products of low quality concerning other product categories. Thus, this often creates
confusion with regards to brand perceptions and causes harm to e-commerce portals like
Amazon as they are the principle product selling platform. The company offers free delivery

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concerning many of the products and the rising shipping prices are bound to make the cost of
operations rise and hamper profit making.
Opportunity
As an already established company, Amazon can cash in on the market value that it has
been able to generate in only a short span of time (Altman and Tripsas 2015). Moreover, the
company can create stronger partnerships with effective third party retailers which can further
enhance its business prospects. The rapid emergence of e-commerce market platforms as the
dominant marketing platforms can be utilized by the company to market itself as one of the
prime players in the industry (Oliveira et al. 2017). The company also has essential
diversification in the e-commerce market with partnerships with publishers and other firms. This
can lead to consolidation of the business position of the company in the future. The company can
develop more locality optimized sites in various countries to tackle international market issues
(Altman and Tripsas 2015).
Threats
There is an imminent threat to the profitability of the organization due to the emergence
of stronger competitive environment in the market. The company can face lawsuits and other
legal issues that can negatively affect its market position and garnered reputation. The industry is
witnessing a massive rise in the number of companies, thereby giving rise to greater competitive
forces and freedom of choice to the customers and suppliers (Izogo and Ozo 2015). Online
security has always been a major threat to the e-commerce industry and can crucially affect
business prospects as online financial security is a significant issue among customers. The future
of the company after Jeff Bezos is uncertain.

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The SWOT analysis point towards the fact, that the essential strengths of the company
are its garnered market reputation, large capacity, large product offerings and effective
integration of crucial business areas. The essential weaknesses are recent issues with the brand
image, product issues and inability of the company to optimally respond to customer needs. The
opportunities are plenty due to the global rise of the e-commerce market. However, significant
threats that can affect its future prospects are raising competition and the greater autonomy of the
buyers and suppliers.
PESTEL Analysis:
Political
If considered in the context of Malaysia, Amazon can have certain advantages. The
country is a multi-party system democracy but the same party has been in power for a quarter of
a millennium. The country is highly stable and there are only minor internet usage regulations in
the country with low taxes working in favor of multinational organizations. The political
environment is relatively moderate.
Economic
The economic environment in Malaysia is good. The laws of the country are positively
inclined towards helping the corporate enterprises. The people generally belong to moderately
wealthy classes. The anti-corruption mechanism is strong enough to keep corruption in check.
The country has a healthy growth rate with37% of the GDP coming from exports (Bhat& Bose
2018). Consumer incomes are large and this can effectively work in favor of Amazon. The
prospects of e-commerce are inclined towards positive outcomes in the future.
Socio-cultural

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If Malaysia is taken as the country in focus for the business of amazon the cultural
aspects that can affect the company are high. The country is a multicultural haven with people of
many ethnicities and religions living together. This affects the preferences of Malaysians.
Amazon offers a wide range of products and the opportunity to find buyers in the country are
significantly large. The company can make effective partnerships with Malaysian companies and
increase its market potential in the country (Galliers and Leidner 2014). There is a growing
demand for e-commerce among the youth.
Technological
The country is known for its rapid infrastructural growth. It is technologically sufficient
and can easily sustain a company like Amazon. The implementation of technology towards
improving organizational performance can be easier in the country. E-commerce depends on
effective logistics functions and the country has efficient 3rd party logistics management
companies. Technology is one of the strong points of the country(Chenetal.2015).
Environmental
Malaysia is an environmentally diverse country it has experienced significant loss of
habitat in the past. However, Amazon is an e-commerce website and the environmental impact of
the company will be relatively less.
Legal
The legal framework of the country is based on both the British law codes and Islamic
Shariah. The laws can affect Amazon in case if products harm the religious sentiments of some
of the people. The laws need to be essentially considered as they can affect the company if

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unnoticed. The country still has flogging and death penalties in some instances (Gomez-Herrera,
Martens and Turlea 2014). Companies need to be aware of these legal scenarios of the country.
It is needed to be remembered that the greatest opportunity in the country is provided by
the liberal corporate laws, the socio-economic aspects, socio-cultural environment and legal
issues (Chiuet al. 2014.). In case of the socio-economic condition, amazon can make good
profitability from the existing situation. A large number of customers can be targeted and utilized
for consolidating the market of the e-commerce firm. The affluence of a substantial portion of
the population of the country can greatly work in favor of the company. However, legal
environment of the country need to be judiciously considered as like any other country that can
be approached.
Amazon is an American e-commerce platform with Jeff Bezos as the head of the
company. The current estimated revenue of the company is more than 177 billion US Dollars
(Daft 2015). The total assets of the company are estimated to be around 131 billion US Dollars
(Patiejunaset al. 2015). The company employs around 566 thousand people globally. It has
subsidiary products like Amazon Prime, Amazon Kindle, Amazon Echo and other important
products.
1.2 Business Opportunities
As understood from the above analysis of the factors that tend to affect the market
proposition for amazon, the crucial identified factors are market competition, market growth, rise
of operational costs and the uncertainty of the effectiveness of future management(Diehl and
Bishop 2017). There are essential growth opportunities for the company. However, it is
important that the company considers the options available in front of it judiciously in order to

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enhance the prospects of its future business. The most important strength factors that have been
identified were the rapid growth of the company due to the effective management of resources.
Moreover, the operational integrity of the company was identified as an essential strength
(Goolsbee and Klenow 2018). The company have been productive recently due to the effective
integration and management of is significant business aspects. The company as a result has been
able to offer more products to the customers than any other e-commerce platforms.
The main identified weakness of the company has been its inability to properly manage
its product offerings. This has resulted in a confusing environment concerning the specific
products and the respective manufacturers(Kim and Peterson 2017). It was found through the
analysis that specific products manufactured by a given company can be of higher value than
some of the other products in which it has lesser specialty. Amazon had sold lesser value
products of a particular company known for better manufacturing other products resulting in
customer dissatisfaction. The opportunities that were identified were the significant growth
potential for the market of the company towards the future. The growth of the e-commerce
platforms and their significant emergence as the dominant marketing tools of people across the
growth was found to be directly related to the market potential of Amazon(Chiuet al. 2014.).
This is mainly because the company is regarded as one of the principal leader enterprises in the
e-commerce corporate sector. However, significant threats were also identified. The threats were
mostly in regards to the emergence of competitive market situations due to a large number of
market players. The threat of management sustainability can also be a major concern for the
organization in the future. The market dominance of the company being affected in the future
was found to be the major threat factor.

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The PESTEL analysis was necessary to understand the external environment of the
company. The political, economic socio-cultural and legal factors were the main threat to the
company as it is to remain primarily an internet platform (Laudon and Laudon 2016). The
political situations that can affect the company are the regulations in regard to internet oriented
commercial activities. Mostly the issues will be country specific if any and cannot be generalized
as the internet has emerged as an independent platform. The economic situations were seen to be
greater threats to the company. The main issue was related to the financial conditions of the
customers and internet access. Customer preferences are bound to be influenced by the socio-
cultural aspects that affect the external environments (Jiang, Jun and Yang 2016). Legal issues
are bound to affect the company as internet platforms can be sued by unsatisfied customers and
this has caused great losses considering financial penalties to companies in the past.
1.3 Purpose and Rationale
The purpose of the business plan is to provide effective strategic insights for the
enhancement of the organizational performance of Amazon. The analysis of the various external
and internal aspects can help to form essential growth paths for the company and ensure its
optimal organizational productivity. Through the analysis the market aspects of the e-commerce
industry can also be discussed.
1.4 Terms of Reference
Research Questions
Q1- How is Amazon’s performance as an organization affected by the factors related to
employee motivation?

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Q2- How is Amazon.com influenced by aspects of leadership and organizational culture
concerning its productivity?
Q3- How is Amazon affected by its training and developmental functions?
Q4- How does Amazon manage its performance to maintain its organizational productivity?
Research Objectives
 To analyze the essential implications of employee motivation on the organizational
productivity and performance of Amazon
 To understand how the organizational culture and leadership aspects of Amazon affect its
performance at an organizational level
 To evaluate the training and developmental aspects of Amazon.com and understand its
importance towards organizational productivity
 To understand the essential implications of performance management and its leading role
in determining the organizational performance of Amazon

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Research Framework
2 Critical Business Review
Factor 1 Organizational culture and leadership
Concept of Organizational Culture
The company’s values, beliefs and approach with which it functions and interacts with its
associated stakeholders, clients, and customers can be determined as Organization culture (Gyrd-
Jones and Kornum 2013). The Organization culture of a company influences the employee
performance and ultimately affects upon the Organizational performance as a whole. According
to Peter Lok and John Crawford (2013), the employee turnover rate increases to a significant
level when the values, beliefs, ethics of a particular Organization do not align with that of
employees’. This results in dissatisfaction among them and tends to have a negative impact upon
the productivity level of each individual employee as well.

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Organizational culture has a strong influence over an individual’s personal and
professional goals and objectives, the efficiency to perform their tasks and administer resources
to achieve them. It is evident that every individual has his or her own individual values, attitudes
and level of engagement and these attributes are added to the company when they are associated
with a particular Organization (Harter et al. 2013). Therefore, it is significant for the e-commerce
company such as Amazon as well that they channel an Organizational culture such that it
perfectly converge with that of employee’s core values and beliefs. This shall have a positive
impact on employees’ level of performance resulting in accomplishing the overall objectives of
the company.
Concept of Organizational leadership
The ability to manage and administer the people that work under an Organization
efficiently and guiding them towards achieving the overall goals and standards of the
Organization is what can be termed as Organizational leadership. According to Prakash
Chathoth and Michael Olsen (2015), Organizational leadership have a positive influence upon
achieving success for companies that are globalised and dynamic in nature. It has been observed
that one of the significant attribute of Organization leadership is to adapt with the changing
circumstances and function effectively. However, it is evident that in globalisedOrganizations
due to its dynamic nature it becomes difficult to maintain its competitive advantage on a constant
basis. Therefore, for the purpose of maintaining the competitive advantage of an Organization
the authority have to identify the leadership characteristics of an Organization.
Henceforth, it is essential for e-commerce companies such as Amazon that has its reach
over a global basis to adopt Organizational leadership for the purpose of sustaining the
competitive advantage and adapting to the ever changing scenarios of the industry.

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Factors affecting Organizational culture
. The outputs and functions that an Organization executes, heavily rely upon
Organizational culture of a company. The Organizational culture of distinctive companies can
vary depending on the values and ethics that they follow. However, there is an establishment of
shared values and general assumptions that can be found in the concept of Organizational
culture. These values and assumptions are manifested in Organizational practices. The
Organizational practices are regulated by contextual factors and it is these factors that makes
Organizational cultures implemented in distinctive Organizations individualistic (Park and Shaw
2013).
The principles that the top management follows have a significant impact on the way a
business runs. It is one of the key factors that influence the Organizational culture of a company.
The highest authorities and the associated management department of a company channel the
way that the company would function. The principles that they follow is what shapes the
policies, standards and procedures of a company. According to Szczepańska and
Kosiorek(2017), the way in which the management runs the business governs the standard
principles and regulations upon which the Organizational culture of a particular company
depends upon. Another significant contextual factors that influences the Organizational culture
of distinctive companies is the nature of the business. It has been observed that this factor have a
significant impact upon the employees’ behavior and performance (Beattie and Smith 2013). The
Organizational model and the way it executes its operational strategy, the purpose of the business
and the market to which the business belongs, all together comprises the nature of the business.
In addition to this, the role of employees and their behavior makes a significant impact upon the
overall Organizational culture of a company. Employees are considered to be one of the key

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assets of any successful Organization and it is their contribution and performance that majorly
shapes the Organizational culture of a company as a whole. it is one of the reason why
companies put significant emphasis in the recruitment process since the candidate that fits
perfectly with the companies set values and ethics have better chances of achieving success than
those that do not fit with company’s Organizational culture ().
Factors affecting Organizational leadership
The internal as well as external factors have an equally important role in influencing the
Organizational leadership of a company. It has been observed that Organizational leadership and
the individuals those are involved in channeling them are similarly influenced by the factors
those generally affects the Organization or a company as a whole (Marchington and Suter 2013).
In order to flourish and develop towards a better direction it is essential to gain access to
proper training programs. Henceforth, it is equally important for an Organization’s leaders as
well to get appropriate training that would enhance their skills of executing better leadership
skills. It has been observed that the management department that received training programs on
tactical matters such as conducting performance valuation and thus have better outcomes in
channeling impressive Organizational leadership (Kania, KraMer and Russell 2014).
Another factor that essentially influences the Organizational leadership of a company is
the level of performance of the employees. According to Bolden (2016), the leaders or the
representative of a company holds a major responsibility of the productivity or performance that
employees contribute for the company. The way the staff members perform heavily depends
upon the managerial and guidance of the Organization’s leadership. In addition to this, another
factor that makes a major impact on Organizational leadership is the company’s values.

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Henceforth, a relationship can be drawn between the way Organizational culture and
Organizational leadership of a company. It has been observed that, companies that does not
follow sound principles have a negative influence over the company’s Organizational leaders as
well. They tend to feel that their role within the company to be insignificant and as a result of
which their leadership skills tend to have a negative influence over the Organization or a
company as a whole.
Similarly, it is essential that these factors have a heavy influence over e-commerce
Company such as Amazon. These factors make a heavy impact upon the success and
performance of a company.
Types of leadership styles
The concept of leadership and leadership skills have been discussed with great interest
over the period. The pattern in which a leader executes its actions in distinctive circumstances
can be determined as leadership styles. According to Yahaya and Ebrahim(2016), depending
upon the distinctive circumstances and the nature of the followers, the leadership styles have
significant influence.
One of the significant leadership style that can be observed predominantly over the past is
Authoritarian leadership. The central idea of this style is that a singular authority holds the major
power of decision making in him. Even though authoritarian leadership style is direct and
supervised in nature still it has been evident to have a negative impact over an Organization as a
whole. Autocratic leaders do not value the ideas and opinions of others; this is one of the major
drawbacks of this type of leadership. In business context, this style of leadership is heavily
criticized (Schyns and Schilling 2013).

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In contrary to this leadership style stands Participative leadership that discards the
ideology of centralizing the power of decision making in a singular hand. In fact, it can be
characterized as a persuasive approach of the leader rather than demanding along with every
follower views are considered in the procedure of decision and policy making. It has been
observed that this style of leadership pattern is well accepted in difficult scenarios as well
(Nanjundeswaraswamy and Swamy 2014).
Factor 2 Employee motivation
Concept of employee motivation
Over the period the concept of employee motivation has been researched by many
scholars as it have been evident that employee motivation makes a significant contribution to the
employee performance. In a generalized perception employee motivation can be considered to be
the level of contribution, engagement, creativity and other factors that employees bring to their
job role. The majority of company’s management puts a significant focus upon employee
motivation as their level of commitment and engagement makes a significant impact upon the
company’s rate of success (Lazaroiu 2015).
There are many theories that discuss the concept of employee motivation to a level of
precision such as Herzbergs two factor theory or Vroom’s expectancy theory. However, in
general it has been accepted that employee motivation can be distinguished by two major
components and those is intrinsic and extrinsic motivation. Intrinsic factors can be determined by
the individually generated factors such as freedom, scope to act and son whereas extrinsic factors
can be determined by the way through which one can motivate others.

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Factors affecting employee motivation
It has been evident that motivation acts as one of the major factors that accelerate the rate
of success within an Organization (Muogbo 2013). The companies that have high numbers of
motivated employees’ have comparatively better success rate than that having lower number of
motivated employees. Generally, money is determined as the only factor that influences
employee motivation to a significant level. However, many research conducted upon employee
motivation have revealed some of the other significant factors that makes a major impact on
employee motivation.
One of the major factors that have an essential influence over employee motivation is the
workplace culture of a particular Organization. The core values, beliefs, standards and
regulations that a company abides by majorly makes an impact upon the associated employees
motivation level. It has been observed that when an Organizations values and beliefs converges
with that of employees values, then a positive influence is evident upon employees’ motivation.
Another major factor that makes an influence over employees’ motivation level is the
appreciation or reward system of a company. The effort and hard work that the employees put in
order to fulfill the task is what shapes the quality of performance of an Organization. However, it
has been observed that money cannot be considered to be the only influencing factor for
employees to contribute quality work instead recognition or reward system such as incentive
plays a significant role in increasing the level of employee motivation (Aguinis, Joo and
Gottfredson 2013).
Training programs are considered to be beneficial for both the employee along with the
Organization. It sharpens the skills of an individual, making him or her more efficient

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professionally while the Organization also gets benefited by the skills that the individual
acquires. However, it has been observed that training programs can act as an employee motivator
since more and more employees these days wants to excel in their career by acquiring new skills
or sharpening their existing skills (Ngima and Kyongo 2013). This factor acts as one of the
significant influences over employee motivation.
Maslow’s theory of employee motivation
Maslow’s highly acknowledged Hierarchy of needs theory is determined to be one of the
popular model that is used to enhance workplace management. This theory makes a significant
impact on contemporary management approach towards employee motivation. Based upon the
basic human needs Maslow put together the human needs in a hierarchical order.
According to Maslow’s Hierarchy of needs theory psychological needs such as hunger, thirst and
so on comes at the top level in order to motivate an individual. Similarly, the employee
motivation is heavily influenced by the psychological needs. The second strata belongs to safety
needs, that states that human behavior predominantly seek for a safe environment. It has been
observed that employees are concerned about their safety and tend to work more efficiently in a
safe working environment (Landsbergis,Grzywacz and LaMontagne 2014). The next level is the
social needs such as peer support, the ability to receive and give as one of the needs and similarly
it has been observed that employees get motivated by these social needs. The fourth level is
esteem needs such as power, authority and it has been observed that employees are highly
motivated by appraisals and other recognitions that glorify their power or authority (Mehta and
Maheshwari 2013). The fifth and highest level is self-actualization needs such as leading a
meaningful life or achieving satisfaction. These are key factors that motivate an employee to a
significant level.

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Recommendations to enhance employee motivation:
Redesigning of jobs:
The managers should redesign jobs to motivate the employees and redesign their jobs.
The managers can allot new job roles which would challenge the workers and motivate them to
perform efficiently.
Higher salary:
The managers should provide higher salaries both in form of basic salary and incentives.
The higher salary would motivate employees particularly belonging to the sales profile who have
to achieve high targets.
Respect and recognition:
It can be pointed out that respect and recognition motivate employees. Companies should
respect and reward their employees to motivate them. These two measures encourage employees
to perform more highly.
Fair HR policy and communication:
The company should have clear and transparent HR policies based on continuous
communication. This would enable the company to motivate employees to serve the company for
longer tenure.
3 Research Design
Inductive and deductive research practices are varied in their approaches of
understanding the implications of a given problem. The study will focus principally on inductive
methods in order to reach significant conclusions in regards to the subject. The main difference

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between the inductive and deductive measures is that the inductive research approach focuses on
generating strong assumption based outcomes. The outcomes are highly likely but uncertain to
some extent. Deductive approach focuses on generating essential and compact outcomes to a
given research problem. The solutions in the case of deductive approach are applied and proven.
However, the study will focus towards providing solutions that can be generally accepted but not
certain.
The research will be explanatory and the various findings will be discussed in a cause and
effect manner. It is important that that study is extensively focused on the topic of discussion and
the various identified crucial problems. The explanatory aspects will help the study to focus on
the general areas of the topic and understand their effective significance (Lewis 2015). The
explanation of the various aspects and the factors that affect them will be essentially provided
through the study. The conducive research approach is based on description of the results derived
from a study. The results are casual and depending on the response of people. The research will
not be based on outcomes from the respondents. The study will be explanatory in which the
various findings from previous researches will be explained rather than providing result oriented
findings. The study will be concerning itself more with the known elements concerning the
subject rather than the derived results through the utilization of data gathering methods. The
study will focus more on the qualitative aspects rather than the figurative aspects of the issues. It
is important to note that the figurative aspects can change from time to time and be affected by a
number of factors. Thus, the study will be more focused towards gathering essential quantitative
data in regards to the subject matter. Qualitative data will be extensively used for the study. This
will help towards the better understanding of the elements concerned with the study. The study
will not be using quantitative data for research. Thus, the focus will be more toward providing

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essential data derived from literary sources rather than responses from people. It is important that
the most reliable sources of information are consulted for the effective provision of data.
3.1 Research Methods
The research methods that is used for the study is strictly secondary research. The data
derived for the research will be based on literary sources. The research was made using the most
important literary sources. The research methods utilized were focused towards gathering
essential outcomes that would point towards the best implications that can be essentially derived
from the business plan. Secondary research is mainly research that is focused towards gathering
essential insights regarding the topic of the essay from literary sources. Hence, primarily the
most important literary sources have been consulted for bringing forward the research. The
secondary research method does not rely on the availability of primary sources such as interview
or survey. The focus is towards gathering the most important evidence in support of the claims
made by the research through previous researches. Moreover, books, journals and articles are
extensively consulted in order to bring forward the crucial research points.
The research has used only the most authentic secondary sources in order to bring
forward the essential implications of the subject. It is important that for conducting extensive
researches more than one or two sources are used. Hence, the research has considered a wide
range of previously available literature to analyze the subject matter. Secondary research helps to
identify the major aspects concerning the subject of the research. This is mainly because
previous researches and literary sources in regards to the subject contain wholesome details
regarding the complete nature of a research topic. Since previous researches essentially consider
a subject from most of the possible perspectives, it becomes much easier to identify the
significant points to be focused upon. It is much important that the literatures that are considered

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are authentic and diverse in regards to the perspectives they portray in regards to the chosen
subject. Hence, the research has considered a large number of previous literature in order to
understand the complete nature of organizational factors and their essence with regards to the
development and progress of corporate environments. The outcome of the research is robust and
is limited with regards to credibility. Hence, the research has only considered secondary sources
for essential analysis of the research topic.
3.2 Collection Methods
Since, the only sources that have been consulted are literary sources data sampling
methods have not been used. No data gathering methods have been utilized for gathering primary
data. The only sources that have been consulted have been the literary and journal oriented
sources. The research has focused on the extensive utilization of previous researches concerning
organizational essentials. More importantly the recent literature on e-commerce and business
organization has been effectively used for the research (Deterdinget al. 2015). The collection
methods for the sources have been based mainly on relevance, importance, authenticity and
availability. The research aspects that have been crucially considered are essential to the
discussion of the subject. Only the recent literary materials have been consulted in order to make
sure that timely solutions are discussed with regards to the identified problems.
3.3 Ethical Issues
The research data that have been consulted have been gathered from the most reliable
sources. Essential care has been taken to not include any controversial or false research material
within the consulted literary sources. The research literature has only been gathered through
implied consent. A lot of information about the Amazon Company has been gathered from
public sources (Singh 2015). The annual report and the revenue figures have been gathered from

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sources that have published the data with the consent of the organization. All the literary sources
have been properly referenced and citations have been used every time a previously recorded
idea has been provided, in order to give due credit to the previous researchers and authors.
Paraphrasing has been used to provide some of the information in the research with due credit to
the authors. No bias has been entertained while providing the research results. The opinions
expressed in the research have been provided at par with all the ethical standards that are needed
to be maintained. In order to maintain further ethical professionalism no data manipulation has
been done in the research. Authentic data has been provided and analyzed subsequently and no
falsification of data has taken place. Falsification can change the reliability of a research and
similar future researches. Hence, it has been strongly opposed and condemned.
4 Data Analysis
4.1 Case Findings Analysis
Company Gap
Performance planning, coaching are the foundation of the different kind of well designed
performance management system. The results of a recent study suggest that the leaders of a
company are generally falling short of meeting the expectations of the direct reports of the

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company. Similar to the gaps in the industry, a number of different gaps exist within the
company as well. The gaps generally exist in a number of different areas within the company
which sometimes have a negative impact within the company and sometimes have a positive
impact within the company. The gaps have been identified based on the four different factors that
were identified and reviewed in the industrial analysis.
a. Organizational Culture and Leadership in Amazon-Organizational culture is generally
described as the shared values perceptions and believes that helped by the employees
within the organization or the unit of the organization. Because Organizational culture
reflects the values beliefs and behavioral norms that are used by the employees in the
Organization to give meaning to the situations that the encounter. The pervasiveness of
Organizational culture requires that management recognizes underpinning dimensions
and its impact on employee deleted variable suggest job satisfaction Organizational
commitment and performance. There are a number of key issues that him but the
corporate culture of Amazon. a large number of Human Resource executive leadership
team market specialist and engineers work for Amazon describe the corporate culture
present in the company has one with the exceedingly high demand and unmanageable
pressure. This often leads to employee distress. According to most of the employees in
order to increase the productivity of the company the management is open heart and goes
to extreme limits to bring out the best from its employees.
Unmanageable high standards and expectations-the management of the company clouds itself
address set of standards that according to most of the employees unreasonably high and devised
accordingly to develop top tier talent. But this and reasonably higher Expectations and pressure
often leads the employees to different kinds of diseases especially stress. According to an

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employee is also a senior manager of the company the company in order to do innovative and
ground-breaking things implements a number of tough strategies that are unmanageable for the
employees.
Presence of unhealthy competition among the co-workers-Amazon office treats the
employees accordingly is Hydra what’s the best employees and does not recognize the works of
the mediocre employees. This leads to a creation of Anil the competition among the workers as
every individual workers tends to provide the best work and achievement. According to report
the employees in the company and encourage to publicly Di paper there co-workers ideas in
meetings and conferences. There is also a feedback tool and visit in the company directory that
allows the workers to send praises or complaints related to their co-workers to the bosses. There
is a presence of a ranking system in the company and the lowest ranking employees are often
terminated.
Favoring criticism over harmony-another most distinctive management issue is that harmony
in the workplace is often overvalued and often suppresses honest criticism. this often leads to
plant feedbacks to calling before an agreement is reached on a decision.
The absence of proper benefits-the absence of proper benefits to satisfy the employees like its
counterpart Google and Facebook which often leads to employee dissatisfaction. Unlike its
technological peers as mentioned above like providing gyms, meals and other special benefits.
Amazon does not have such benefits. The company is much more inclined towards customer
satisfaction and provides much less attention to the satisfaction of the employees. This is one of
the biggest issues that threaten the sustainability of the company. the company also request new

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workers to di pay part of the signing bonus if they quit before hairstyle and a portion of the
relocation fees if the leave within 2 years according to a report of the company.
Absence of proper praise-The employees said in interviews that they felt that work at Amazon
was never done well enough as the management in most of the cases does not Praise the work of
the employees. This needs to employee the satisfaction and a loss of morale of the employees.
Unfair system of ranking- The Company holds Organizational level reviews every year where
the managers and supervisors discuss and determine the rankings of the subordinates. The
rankings of unbiased and wrong acquisitions are provided by the different employees which
leads to setting and termination of employees. Such kind of ranking system reduces the moral of
the employees and leads to dissatisfaction among them.
b. Employee Motivation-E-Commerce business is analyze and online shopping is projected
to increase by more than 50% in the coming years. Amazon is one of the largest e-
commerce industries in the globe. To stay ahead in the race or to grow the online
business the management of Amazon has set a benchmark against the latest growth rates
both for overall business and then implement different marketing strategies to achieve the
different business goals. Online sales often accounts to new growing and growing e-
commerce Technologies and now changing their work task which is a significant
implication for the way the organizations manage the human resource functions. Amazon
have a well developed training program where the first time manager trains the people
who get into supervisory dose for the first time. This provides the ability to extend the
applications of the worker and also increases the opportunities by helping this people
experience real life practical situations. Hiring and retaining evil and good workers is one

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of the most significant expenses for the company’s especially Amazon. This saves the
company to stay ahead in the race for online marketing and clear of any types of
competition in the following field. The Human Resource Department of Amazon
establishes a sense of collaborative effort and commonality among the systems are the
combination of systems that are chosen by them. the following is done by not only
making the roles of different employees challenging and stimulating but also by helping
the employees to share skills and training the employees to the best possible limits.
Amazon has been coming up with different market leading and differentiated people
practices and the management always freaks out strategies that helps them to ensure
sustainability in the volatile market. this new kind of strategies also increases employees
to give their feedback as an effort to let the company know about their expectations.
However there are significant gaps in such kind of strategies. Audio of participation gap
between the management of Amazon and the employees of the company has been eroding the
employee engagement levels and threatening the company productivity. A thorough analysis of
the reward benefit and settings programs of Amazon revealed a striking problem between the
employers and employees on the perception and value of such kind of programs. The report
highlights that the following program made a number of employees dissatisfied with the strategy
of the company to a selected group of people. The reward gap in the company has mostly
attributed to three different factors they are as follows,
 Ajmer lack of understanding by the employees regarding the packages of the reward and
the problems in the communication
 the tendency of employees to underestimate the importance of base pay and job security

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 the tendency for the employees to feel that the reward levels are lower than the market
average value as per see them to be much more competitive
c. Training and Development-As an e-commerce company amazon.com is mainly guided
by four principles. They are customer obsession passion for innovation long term
thinking and commitment to operational excellence. The company hires people globally
and has more than 245200 employees worldwide. The company offers and intensive
month-long training and leadership program before they hire employees. The company
also repairs 95% of the fees for employees at fulfillment centers to take courses in
demand fields. According to the management the company wants the employees to be
their own owners from the beginning of the job. This is the sole design for providing
training programs to take ownership over products and services that have an impact on
millions of customers worldwide. The following kinds of training programs help the
company as well as the employee.
However, Amazon is a lot of different problems which have a negative effect on the
company. The lack of proper practical training according to the industry standards is one of the
basic problems that cripple the training program of Amazon. Training which is essential for
management as well as the staffs is only provided to the latter. The company has no search
training programs for the management which leads to great problem as because the supervisors
and the managers of the company leg behind other companies on such ground. Search kind of
incomplete training programs generally leads to a number of problems this includes,
 Unhappy employees-the employees in Amazon are interested in performing their jobs in
a proper way to help the company at once in the market and also feel a sense of pride for
the job they have done. However the lack of effective and proper training demoralization

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and leads to the achievement of the goals not the company. Unhappy employees leads to
a less turnover and makes the potential candidates of the job uninterested towards the
company
 Low production- the absence of a proper training and development program often leads
to a low productivity rate as the employees are reluctant to work. The presence of proper
training and development programme in other Rival companies has made it more difficult
for Amazon to hold a commendable position in the market.
 Unsafe working environment- dances safety and health administration states that the
unread workers in Amazon or more susceptible to injuries the workers generally like the
knowledge and the skills required to use the different equipment and supply the products
safely. This problem can often lead to Federal incidents in the work environment.
 Ineffective management-as mentioned earlier directions of any training program for the
managers and the supervisors in the company is a big problem for the company. The
absence of any on job training leads to a loss of the moral of the employees as they don't
care about the productivity of the company.
d. Performance Management-Each and every human resource leader dreams to build an
organization where employees happily do their best work day by day without having a
problem with the management. Over the past few years define kinds of organizations
have done away with the traditional annual performance review to perform a real-time
feedback. the management of Amazon has came up with a number of different strategies
to enhance the performance of the employees they are as follows,

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White Paper Process
Amazon's white paper process-each and every company motivate employees by discussing
the mission and vision of the company and its strategic goals to the Employees. The idea is that
the employees will work harder and smarter if they feel the connection was the company. Taking
an idea from the whole concept Amazon has when a new process called the white paper process
did. The following paper outlines the reasoning and approach and provides a suggestion to the
company buy each of the employees to make the customer experience a much better one. The
time when the document is submitted to the management they sit together and discusses about
the paper. The best ideas are chosen and then implemented within the company. The white paper
processes it just not only to formulate strategies but it also helps the management to identify the
best employees and reward them with a pay increase.
OKR process
Formal rankings had never been part of Google’s performance management philosophy.
The management of Amazon has applied the same objective where the company focus is on the
goal setting of the employee rather than the goal setting of the company. The strategy behind the
implementation of focus is to help the employee understand and make them able to see how their
work is tied directly to the goals of the company. The company has aligned objectives with the
objectives of the employees. This objective smart based which means it is specific measurable
and technologically advanced.
Feedback process
Amazon has implemented the feedback process which helps them to provide a great
emphasis on Peer review and providing employees with special software to help facilitate the
process. The providence of the special software allows the staffs of the organization to

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acknowledge recognize and appreciate for people who do great work and ensure that each person
gets feedback from all the colleges with whom they work regularly.
As mentioned earlier there are also a lot of gaps in the performance management process
in Amazon. Performing management task in the company include the planning of new business
actions monitoring their progress and also examining directions to help the business achieve the
goals by performing this action. The company generally faces problems in implementing this
action due to a number of reasons. They are as follows,
Lack of credibility- The presence of a strong performance management often depends on the
presence of a trustable relationship between the supervisors and the employees of the company.
However surprisingly in Amazon the supervisors often does not produce the performance of the
lower level employees which leads to the break of trust. The lack of credibility from supervisors
leads to a number of resignation and often decreases the morale of the employees.
Absence of consistency-The presence of poor performance management can lead the supervisors
to provide inconsistent feedbacks. The presence of mixed messages can cause confusion and
decent mint among the employees lending them to not trust the performance management
reports. The business owners must maintain on system tone and content in their feedback to the
workers in case they want to ensure implementation of effective performance management tools.
Absence of a clear strategy- The lack of clear and established goals in Amazon offers an
interface with the performance management assessment. The management of the company has
found out that there is open a lack of clear strategy on the process to achieve the goals.

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Absence of clear goals-The lack of proper goals often puts the company in a tough situation. The
absence of established and specific goals makes the employees unaware of the task they have to
perform and often leads to miscommunication and unproductivity.
Comparison of Industry and Company Gaps
4.2 Business Implication
5 Conclusions and Recommendations
5.1 Vision and Mission
Amazon.com mission and vision statements contribute to the status of the company as
one of the largest online retailers of the globe. The success of the companies attributes it to the
strict measures to ensure the Vision and Mission statements are completed and fulfilled
according to the guidelines of the company. The corporate vision statement of the company
provides an organizational direction towards the future of the business. The corporate mission
statement on the other hand presents the different goals of the business and provides a guideline
to adopt the strategy by the management of the company. The mission statement of the company
focuses on effective and high quality service for the customers. As mentioned earlier the main
focus of the company is customer satisfaction therefore d10 shows every possible step to fulfill
the demand and the needs of the customers. The scope of the selection of the products available
from the company is a business plan as the company provides a large range of varied products
for its customers. Invitation the vision statement of the companies provides the target future of
global dominance in the online Retail Industry. This enhances the management of the company
to secure the success of the company in the long term and enhance its sustainability in the Global
market. The mission and vision statement of The E-Commerce Company are mainly prepared on

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the lines of development of strategies which can support the company and help it to achieve our
unique competitive advantage against the other forms which are in the same business. The
mission statement of the company focuses on providing goods to the customers by means of
lowest prices and utmost convenience. On the other hand, the present vision statement of the
company and answers the Global reach and the customer centric approach of the company.
As The E-Commerce business continues to accelerate and the amount spent on the
purchases through internet Rises day by day the company must adopt a number of improve
Vision and Mission statements when sure its long term stay in the market. It is also important to
adapt new strategies to save the future of the company considering the rise in the number of
small and large E-Commerce firms in the market. Do the present mission statement of the
company supports the different conventional characteristics including the target customers
Markets and the variety of products the lack of Technology and the nature of the business and
operations makes it vulnerable two other companies which have set their mission statements on
the above mentioned lines. Therefore it is important for the management of Amazon to add more
details to the company statement and use Cloud Computing based services and digital content
delivery to stay ahead in the race of e-commerce business. Similarly the vision statement also
presents the number of strong features that are directly linked to the marketing mix of the
company. However, the corporate vision of the company is still not stable enough to ensure its
suitability in the future. The management of the company must include cloud services as an
essential component of their vision to ensure a new start of the company.
5.2 Objectives
The setting up of new objectives for the business is utmost essential to ensure its
sustainability in the market. the ultimate benefit of the program is that it enhances the total image

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of the online business. The targeted consumers of the company not only demands convenience
but also have some specific demands. The proposed business plan is to offer both of them. It is
also see an increase in the number of online customers which will help the company to expand
the market. Apart from this there are also a number of different objectives of the company. They
are as follows,
 To introduce feedback policies for the customers. The feedback policies will help the
management to better understand the demands and modify their request to provide them
an unparalleled service.
 To provide the customers with unique and varied range of products. Such an objective
can help the company to challenge other business organizations good deal with the same
business.
 To create high entry barriers for possible competition. The creation of the entry barriers
will significantly minimize the replication factor.
 To secure agreements and acquire small and medium companies that will help in the
growth of the business.
The following objectives will help the company to achieve on parent success in the highly
competitive market. The three years plan will thus be effective in nature as because the
implementation of the above mentioned objectives will surely help the organization to achieve
the goals easily and make the most of the organization.
5.3 Marketing Plan
1. Organizational Changes and Leadership-A powerful principal in contemporary
organizational change approaches is people support. Change management is essential for

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Amazon to develop itself as one of the leading E-Commerce companies of the globe. The
management of the company can engage people to take and ship of the change process
and shade of the victim mindset. The presence of true sustainability requires that people
at all the levels in all locations are authorized on their problems and solutions. According
to the principal of Robert Quinn direction of the four strategies to change can help
Amazon to bring in a successful change revolution. First of all the organization have to
tell the employees about what to change and how to change. the organization has to keep
a tab on the process as if the process do not work they have to move on to the second
process where the organization will have to force them to change by providing
punishment and reward to the Employees. On the other hand the Third way will required
to let go of some control and have a little bit more faith in the employees. this will
involve the potential ideas and action of the employees within the organizational
strategies. The management and can also concert the leaders before the implementation
of such changes which will help to create a more effective strategy. Lastly organization
then if you change by believes in what the employees say and what they do and how they
respond to a situation. The management of the company must also introduce on job
training and employee the most suitable leader with a vast experience to enhance the best
performance of the company.
2. Employee Motivation-As mentioned earlier employee motivation is one of the key
factors for individual performance and group productivity. It also helps the organization
to ensure a satisfying and better workplace. The new business plan that Amazon will
adopt must provider clear recommendation on how to motivate the employees. The
employees are already under huge pressure in the company to provide the best services to

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the customers. They often neglected by the management in order to meet all the
expectations of the customers.
 Setting a good example focusing-a proper attitude is often necessary to help the
employees cope up with pressure. Listening to all the opinions of the employees before
taking any decisions is important for the management to ensure a better organization.
 Focusing on employee happiness rather than motivating the employees-it is important to
focus on the happiness of the employees rather than motivating them. Amazon can
provide health benefits extra perks onsite childcare free lunch tuition fees and many other
benefits to their employees. The providence of such benefits will surely make the
employees happy and will easily motivate them to perform better for the company. This
will help the company to increase their productivity and also increased their revenue.
 Making sure that the employees participate in the success of the company- the employee
performance productivity and motivation can be tried to how happy a worker fields in his
or her company. This is an important consideration as because it makes profit sharing
such as a powerful tool especially when the company is constantly successful. The
management of Amazon must engage their employees’ success as well as failure of the
company to ensure that each and every employee feel satisfied with the company.
 Encouraging workers to voice complaints- it is important for the management to provide
a complaint box for all the employees to lodge complaints against any problems faced by
them. They should be provided the security to lodge complaint even against their
supervisors without any fear. The presence of starch And Atmosphere within the
company will help the management in the tagline of different problems.

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 Maintenance of a proper communication channel-communication is the key to the
success of any company. The presence of a proper communication channel will ensure a
healthy relation between the employees and the employer and will also see a rise in the
operations and organizational productivity of the company. The managers and
supervisors of Amazon in charge of operations mask maintain a proper communication
channel with the employees to ensure that both the parties are well aware of the needs
and demands of the company.
3. Training and Development-The world of e-Commerce is a growing market where the
business organizations can achieve success without even opening up a business around
the corner. The e-commerce allows the business to gain a positive momentum and a
positive reputation without the need of any such promotion that is always almost the most
difficult to develop. Some of the most important steps that can be taken by the
management of the organization includes;
 Building the company from the ground level-The Company must be re
constructed from the start. Every single element must be arranged accordingly
which includes workplace manual, employee manuals, machinery training and
more. Training the employees of Amazon requires a detailed list of different
elements.
 Making the training clear to all- The setting up of a battle plan will help to
achieve a clear goal to reach the end of the designated time schedule. It is
important for the organization to make the training clear to each and every
employee as because they are prepared to face any kind of challenges in the
workplace.

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BUSINESS RESEARCH METHODOLOGY Starting the training early- The management of the company must be precise and
specific about the role of the employees and make the new employees clearly
understand about the things that are generally wanted by the company from them.
The implementation of the following plan will be easier for the organization as
because it will help to build a proper relation between both the organization and
the employee.
 Establish Mentor Programs- It is very much important for the management of
Amazon to establish different kind of mental programs as the mentors are
considered to be the biggest asset of the organizations and also their success. For
most of the new employees it will be difficult to approach the managerial persons
directly with different questions and concerns. The presence of a person who acts
as a mediocre between the supervisor and the employees will help the employees
to receive a much better and friendlier environment in the workplace and will help
in the increase of the performance of the company.
 Having a basic knowledge of the people hired by the company-The appointment
of a number of new persons by the management of the company will help to
change the operations of the organization. This is one of the biggest scopes for the
organization as because it is important for the business to gain a thorough
knowledge of the people who have been hired by the management as the
employees of the company.
 Providing a basic training on E- Commerce- The most important training
program that must be provided to the employees includes the knowledge about
general e-retailing business and the process by which the company works in the

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market. It will be the duty of the managers and the supervisors to train the
employees according to the lines of their work and administration.
4. Performance Management- The performance management of the company
Positioning
Amazon.in often thrives to position itself as a strategic partnership between online
merchants’, web hosting companies and other organizations and agents including online payment
agents and credit card issuers. The rise in the demand will lead to increase in the demand. The
implementation of the following strategy will lead to bid action in the shipping expenses and will
lead to a differentiation of the products. Search a differentiating element will increase the
consumer acceptance factors and will draw more revenue to the company. The company will
also position itself by implementing much advance software and website format to help the
customer order products to laptops, PC’s, tablets, mobiles and Smartphone. There any number of
key factors that will lead the success of the positioning factor of the company. This includes,
 Development of a customer service and customer service satisfaction software
application. The following application will retrieve all the different information on a
participating Merchant and matches different types of return procedure against the
returning item. It will also help to present different types of procedures to the consumer
in the most precise and effective format. The following will also help to gain
authorization from the merchant return the Merchandise if needed.
 Amazon.com will also be help as it will increase the chance of selling the products to the
consumers. The management will also be able to record the transactions for the
company's own database. It will also provide a number of confirmation email to the

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consumers after the product is ordered and search SMS will be provided by the software
after every development before the delivery of the product.
5.3.2 Marketing Mix (4P’s)
Product-The product of the company is not one but a thousand of different things that varies
from household items, electronic products, fashion apparels, shoes, utensils and many more as
such. The company must also shift their attention to more unconventional yet attractive products
which may help them to garner more revenue.
Price- The business of the company is highly seasonal and there are ups and downs in the prices
of the products. This again needs some attention as the company has to come up with a new and
efficient pricing strategy to enable easy transactions for the sellers.
Place-The Company doesn’t have any physical retail store rather it can be termed as an online
store where people can search and order for all the necessary products sold by the organization.
The organization must also select some operational alternative store formats that will help to
operate the cost of the organization in an effective manner.
Promotion- The marketing and sales team of the organization will be assisted by a team of senior
experts who will be in charge of the promotional activities of the organization. Promotional
activities will be based on Television, radio, news, media, social media and many more such
different traditional as well as conventional sources.

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5.4 Financial Plan/Business Metrics
5.4.1 Financial Statements/Budgets
The financial statements and budgets have been provided in the excel file uploaded with
this particular document.
5.4.2 Key Result Areas and Key Performance Indicators
The Key Performance Indicators are mostly like milestones on the road that leads to the
success of online retailing. Monitoring the following elements in an organized and effective
manner will help the E-Commerce entrepreneurs identify and progress easily towards the sales of
the company. The key performance indicator must be chosen by the management of the company
to enable the best performance by the management and also achieve the goals of the organization
accordingly. The main types of the Key Performance Indicators that must be implemented by the
organization are as follows;
1. Sales- The Company has to monitor the total sales by the hour, day, week or
month.
2. Marketing- The management of Amazon must employ the best marketing
executives in the organization to formulate and implement a number of extremely
important marketing strategies to ensure the success of the business in the market.
3. Project Management- TheCompany has to undertake new and complex projects
to ensure its superiority in the market. The superiority of the organization in the
market will help them to perform in a much better way and earn revenue from the
different transactions.

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4. Customer Service- Customer Service has always been the key performance
indicator for the business and the management of Amazon must ensure to make
the customer service a better one to ensure a positive feedback from all the
customers.
5.4.3 Assumptions, Explanations and Justifications
The business plan must be formulated in such a way that it can be assumed to be one of
the best in the organization. The selection of the marketing principles, different promotional
process is quite justified to be used by the organization as because it will help the e business
company to be the largest in the world.

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5.5Implementation Schedule-Gantt chart
Task Name Duration Start Finish
Project Amazon 165 days Tue
10/2/18
Mon
5/20/19
Discovery and
Benchmarking
1 day Tue
10/2/18
Tue 10/2/18
Initial Planning
Selection
5 days Wed
10/3/18
Tue 10/9/18
Situation analysis 35 days Wed
10/10/18
Tue
11/27/18
Company Analysis 15 days Wed
10/10/18
Tue
10/30/18
Customer Analysis 20 days Wed
10/31/18
Tue
11/27/18
Competitor
Analysis
15 days Wed
11/28/18
Tue
12/18/18
Ventures 25 days Wed
11/28/18
Tue 1/1/19
SWOT and PESTLE 20 days Wed 1/2/19 Tue 1/29/19
Market
Segmentation
45 days Wed
1/30/19
Tue 4/2/19
Market Strategies 20 days Wed
1/30/19
Tue 2/26/19
Financial
Sensitivity Analysis
10 days Wed
2/27/19
Tue 3/12/19
Disclosure
Document
5 days Wed
3/13/19
Tue 3/19/19
Registration
Process
10 days Wed
3/20/19
Tue 4/2/19
Stakeholder
Analysis
34 days Wed
4/3/19
Mon
5/20/19
Stakeholder
Meeting
4 days Wed 4/3/19 Mon 4/8/19
Strategy
Implementation
20 days Tue 4/9/19 Mon 5/6/19
Execution 10 days Tue 5/7/19 Mon
5/20/19
Table 1- Timeline of the Business Development Plan
Source- (As Created by the Author)

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Figure 2: Gantt chart
Source: (As created by the Author)

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5.6 Critical Success Factors
Amazon is already one of the largest e-commerce retailers of the globe. E-Commerce has
now turned into a necessity for developed as well as the developing countries like China and
India. Some of the main factors that need to be considered by Amazon.In are as follows;
a. Regulation of Product Pricing- It is most natural for the customers to compare the prices
between different types of brands that are marketed and sold by the e-commerce
companies. The availability of different kind of tools to compare and compete with the
commercial websites of the organization will be helpful for the management of Amazon
to ensure the regulation of fixed pricing.
b. Maintaining and Providing products of High Quality-The products that will be sold by
the organization must be of high quality and the management of Amazon must open a
new team which would be given the responsibility to check the quality of the goods sold.
Any complaints regarding the quality of the product must be highlighted to the following
department.
c. Securing the shipments- The security of the shipments is one of the major concerns of
the management of the company. It is seen that Amazon deals with thousands of different
products and goods. Therefore the security of the shipments must be ensured to get a
positive feedback from the customers and enhance their online shopping experience. The
company can use two factor authentications to further secure the online store and add
other verification methods for identifying the proper customers.
d. First Impression- The first impression is the last impression is very true in the case of e-
commerce companies. The management of the company must ensure to present quality

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goods and services to the customers to ensure that they present a good image of
themselves to them.
e. Providing M-Commerce facilities-The increase in the use of Smartphone will
automatically shift the customers to order products from Smartphone. Therefore the
management of the organization needs to develop an application that can act as a smooth
junction for the company and the customers of the organization.

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