Leadership Style and CSR of Amazon

Context of Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT and PESTEL analysis of Amazon...................................................................................3
PESTEL factors that influenced the Opportunities and Threats.................................................5
Different styles of leadership......................................................................................................6
Leadership style of Amazon........................................................................................................7
Ethical and Social Responsibility of Amazon.............................................................................8
Reflection..................................................................................................................................10
CONCLUSION .............................................................................................................................11
REFRENCES.................................................................................................................................12
Books and Journal.....................................................................................................................12

INTRODUCTION
Leadership is the activity that motivates employees towards the organisational goals and
objectives (Gerstein and Friedman, 2017). It is the activity that performed by leader of the
company, it is not easy task. It requires lots of knowledge and experience for performing
leadership activity. Leader is the person who identify and analyse the problems of internal and
external factors which influence the business. It is the basic and most important activity that can
be done for the success and growth of the business. In this context, Amazon is undertaken for
analysing the leadership style in the business and how they impact on functions of organisation.
Amazon is the American company that deals in e-commerce business that serve all types of
goods and services, their headquartered located in Washington, US. This report covers the
SWOT and PESTLE analysis that how they influence internal factors and their impact on
opportunities and threats.
MAIN BODY
SWOT and PESTEL analysis of Amazon
SWOT is the tool that analysis the internal factors that helps to the organisation to know
their strengths and weakness and how to use opportunities and deal with threats. It is the most
important tool that helps in analysing their internal factors of the organisation (Hung, 2019).
Amazon is the most recognizable brand and popular company that deals in e-commerce business
such as sell electronic items, food and grocery items, etc. though online booking. Because
Amazon is the multinational company so they need to analysis their internal factors, it can be
done with the help of SWOT analysis that are explained in following table:
STRENGTHS WEAKNESSES
 One of the important strengths of
Amazon are their strategies which
include differentiation, cost leadership
and focus.
 They taking competitive advantage
because they serve IT services that
have low competitors in the market.
 Because they serving free shipping so
the lost their profits margins that
directly influence on their revenues
(Ngonini and Busari, 2017).
 The biggest weakness of Amazon is
they do business in zero margins that
affects their profits and survival of the

 Another important strengths of Amazon
is their logistics and distribution system
they have very fast delivery.
companies.
 They have mainly focus on retail
business that contracts their success and
growth of the business.
OPPORTUNITIES THREATS
 They serving online payment in which
they have a opportunity of serving best
privacy and security to the customers
so that they can easily rely on them
(Kyalo, Katuse and Kiriri, 2016).
 They has a opportunity to expand their
business through launching many more
sites in the market.
 One of the important threat of the
business is to serve online business and
it can be hacked by hackers because
they run their business very
successfully.
 Now e-commerce business get very
competitive because there are many
rivals that enters in the e-commerce
business that becomes the threats of
Amazon.
Another important tool that helps to analyse the external market that influence the
business very badly i.e. PESTLE analysis. The detail description is mentioned below in the
following points:
Political Factors: It include the factors that are related to political stability of particular
country. Amazon is the American company, in which political stability is good because it is the
developed nation. Because it is the e-commerce business that currently promotes by the
government that has a positive impact on the organisation.
Economical Factors: They are the factors that influence the economic growth and
individual income. Because USA is the developed nation that have very good economic
conditions so Amazon have very low chances of any conflicts and challenges related to the
economical factors.
Social Factors: Amazon is the multinational company that operates in many countries
because of that they face many challenges related to the social and cultural factors. They have
many challenges such as they have to satisfy each and every person of different culture and
traditions (Milenkovska, Markovska and Nikolovski, 2017).