Influence of Digital Technologies on Amazon Company Management

This report discusses how Amazon has effectively used digital technology to succeed in the retail sector. It highlights the impact of digital technologies on business operations and customer experience. The report also provides recommendations for enhancing online visibility and engaging with customers through social media activities and surveys.

Digital Business and new
technologies

Table of Contents
 Introduction
 Summary
 Summary conclusion
 Recommendations
 Conclusion
 References

INTRODUCTION
 Digital technology is described as utilization of electronic devices
for providing information and accessing data. Online platforms have
become a very important part of business activities with the
advancement in technological field. Online marketing has also
become an important part for all the service provider including
hospitality retailers, education and manufacture industries. The
following report discuss how Amazon company have effectively use
digital technology in order to accomplish success in retail sector.

Summary
 Digital technology topic has been chosen to complete
this project as it helps in improving operational
efficiency which results in enhancing customer base for
the company. It has been observed that online retailing
has helped Amazon company in providing its product or
services on international level. Digital technology also
assist in providing better accessibility to the consumers.

CONTINUE
 The technology has developed with for ages
that includes para mechanical age,
mechanical age, electromechanical age and
electronic age. It has been observed that
technology has developed over time. And
also plays a very important role in all the
field.

CONTINUE
 In current times business and technology
has been considered as interrelated
concept. Both these factors are not just
limited to developing communication
between employees But also focus on
enhancing communication channel with
clients.

SUMMARY CONCLUSION
 Technology also helps in planning marketing
strategies through utilising various tools such as
social media, emails and texting. There are
various technological platforms which has been
used by companies. These platforms include
applications or software which has been designed
to provide consumers a help regarding a certain
task.

CONTINUE
 Technology could be used as business tool as
it has a high impact over business operations.
Technology is adding more efficiency to the
organization as it assist in developing a
communication channel. Through
implementing digital technology in their
business operations companies are enhancing
their growth rate.

CONTINUE
 There are various platforms which
technology use to interact with customers and
understanding their needs. Different type of
organizations such as retail hospitality and
educational industry have implemented
various digital platforms to enhance their
business on global level.

RECOMMENDATIONS
 There are various ways through which Amazon company
could enhance its online presence on digital platforms.
Some of the recommendations are provided below which
the selected company could implement
 in order to enhance online visibility on various search
engines the selected company is required to optimize its
website.

CONTINUE
 In today’s time of social media the company needs to
engage itself in more social media activities. Creating a
web presence simply means participating in one or more
social networking sites such as Facebook, Instagram and
Twitter which could help it in interacting with a large
customer base. This will also provide an opportunity for
the company to interact with customers and understand
their demands or needs.

CONTINUE
 The company needs to regularly monitor market trends and
preferences of its target customers so that it could update
itself according to them.
 The company needs to implement various surveys or
questionnaires for its target customer so that it could
develop a data to determine what is best for its customer.
This will also help in determining where its target
customer spend their time on which digital platform.

CONCLUSION
 From the above discussion it has been concluded that digital technology has become
an important part in business operations. It has been analysed that for enhancing
customer base and to improve the relationship with them it is very important for
companies to use digital platforms. In the present time of digitalization it is very
important to perform online marketing strategies in order to make people aware
about what a company offers.

REFERENCES
 Ismail, M.H., Khater, M. and Zaki, M., 2017. Digital business transformation and
strategy: What do we know so far. Cambridge Service Alliance, 10, pp.1-35.
 Kahre, C., Hoffmann, D. and Ahlemann, F., 2017. Beyond business-IT alignment-
digital business strategies as a paradigmatic shift: a review and research agenda.
 Eling, M. and Lehmann, M., 2018. The impact of digitalization on the insurance
value chain and the insurability of risks. The Geneva papers on risk and insurance-
issues and practice, 43(3), pp.359-396.

Thank-You