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Aspects of Internet Marketing in Amazon : Report

   

Added on  2020-01-21

14 Pages4531 Words50 Views
INTERNET MARKETING

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Various elements of internet marketing ...............................................................................11.2 Internet marketing mix for Amazon .....................................................................................21.3 Comparing the internet marketing tools ...............................................................................31.4 Interactive order processing .................................................................................................4TASK 2............................................................................................................................................52.1 Demonstrating the mechanics of search engine marketing ..................................................52.2 Copy for suitable opt-in email marketing newsletter ...........................................................52.3 Best practices in online public relationship .........................................................................62.4 Business using new digital media communities ...................................................................73.1 Conducting the secondary market research ..........................................................................73.2 Design of an online survey for Amazon ..............................................................................83.3 Use of electronic customer relationship marketing (ECRM)................................................9TASK 2..........................................................................................................................................104.1 Outline of internet marketing plan .....................................................................................104.2 Covered in PPT...................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONInternet marketing can be defined as a platform where the marketing of goods and serviceis done by using the online platform with the use of mail and web in order to increase the salesand revenue of merchandise. Internet as well as online marketing both are used in theconjunction of one another and this has reduced the use of traditional form of marketing whichwas usually done with the help of radio, TV, newspapers, magazines, etc (Holliman and Rowley,2014). Considering the various aspects of internet marketing, this present document has beenprepared on Amazon which is an electronic commerce as well as cloud computing companyhaving its operation whole around the globe. Mentioned firm is also treated as one of the largestinternet based retailer in terms of both sales as well as market capitalization. This presentdocument will focus on understanding the various elements of internet marketing. Further, thisreport will also witness the various elements of internet marketing mix as well.TASK 11.1 Various elements of internet marketing Organisations usually focusing on internet marketing tools in order to promote theirproducts and services in the eyes of their valuable customers. Further, Amazon is also focusingon various internet marketing tools so that they can develop a large customer base for theproducts. First of all, Amazon has to create a remarkable content for the products and services inwhich they are dealing. After this, they can emphasise on optimising the content for the searchengine optimisation (Pomirleanu and et.al., 2013). The next step in the process comes is topromote the content through various social media channels. At last, manager of cited firm has toanalyse the data that which is working efficiently and what not. Moreover, the different elementsof the internet marketing has been discussed down under:Digital marketing: Digital marketing can be defined as marketing tactics where varioustypes of electronic devices are used in form of computer, laptops, mobile phones, tablets,etc. The main of undertaking the digital marketing activities is to enhance the brand,develop the preferences and hike the revenue and production of different Amazonproducts (Xi Yu Leung, Xue and Bai, 2015).

E-commerce: This aspect is also most viable element in the internet marketing processwhere undertaking various functions on internet using Electronic Data Interchange (EDI)is treated as a part of E-commerce. Moreover, organisation using this techniques do notrequire any type of paper based document as each and everything are uploaded digitallyon internet.Pay per click: This element is one of the internet advertisement model which is usuallyused in directing the traffics and the advertiser of the firm pays to the publishers. Thismethod can also be treated as cost per click method for promoting the products (Smith,2012).Social media marketing: With this, Amazon can reach to the large mass of targetedaudience and can promote their products and services by creating account on socialmedia channels namely Facebook, Twitter, Instagram, etc. 1.2 Internet marketing mix for Amazon Internet marketing mix also have the same components which normal marketing mixelements has. With this, Amazon has to select the adequate form to enhance the brand image oftheir different products from various categories. Internet marketing mix for the cited firm hasbeen discussed down below:E-product: Amazon has clear product portfolio for their new as well as existing products.These need to be so because firm sells their product online only and therefore dividinginto different categories gives ease and comfort to customers. This will save time forthem as well because these categories matches the expectations as what clients are inneed of. Further, the description of each and every product is been given clearly too sothat customer buys the best product at best priceE-price: The price of online products is relatively low when compared with the price ofmarket rate. It is usually because product is directly transferred from factory outlet to theAmazon warehouse. This makes firm to sale products at low price with best qualitymaterial. Apart from it, with the online marketing, there also exist reduction in the priceof other costs as well in form of staff, electrical, operational, etc (Khong, Siong-Choy andBinshan, 2013). E-place: Audience can purchase numerous products from clothing to household andother goods from the official website of Amazon. The link for the same is

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